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Chapter 263 Xingyuan’s counterattack

Mr. Ma's eyes lit up when he heard this. Mr. Zhang's method is indeed a good idea. Although there are some hidden dangers, a method with hidden dangers is better than no method at all!

"Mr. Ma, don't be too eager to be happy. I think we can't do anything too extreme. Others won't be able to see it, and it will definitely be exposed soon.

The part I'm talking about means blocking half to one-third of the people in your circle of friends and QQ space. If there are more people, there may be problems.

As for places like QQ groups or wx groups, because they involve real-time communication between users, blocked links are easily exposed, so we won’t move there.”

After listening to Mr. Zhang's words, Mr. Ma calmed down. After pondering for a moment, he asked: "Even in the circle of friends or QQ space, it is easy to be exposed. Do you have a solution?"

"No, but this excuse is easier to find. We just need to explain that it is because of technical problems, but it is better to keep this kind of thing low-key.

I think we can make regional changes. For example, in the two big cities of Shanghai and Imperial City, one is where Xingyuan's headquarters is located, and the other is where Xingyuan wears a pair of pants and Baidu's headquarters. We can implement these two cities.

Dynamic management.

Just block it every now and then, the main thing is to focus on other cities."

After Mr. Ma thought for a moment, he finally nodded in agreement: "There is no other way now, let's do this."

Although Mr. Zhang’s move is not perfect, the most important thing for Penguin now is to prevent Xingyuan from grabbing users from Penguin in the name of charity.

Currently, Xingyuan is second only to the Big Three BAT in terms of size among Internet companies. If it continues to develop like this, it will pose a fatal threat to Penguin.

Measures must be taken to curb Xingyuan's development.

Penguin's actions were indeed very secretive, especially the dynamic management of Shanghai and the Imperial Capital. It took Xingyuan 10 days to discover the anomaly.

After Luo Fan realized Penguin's actions, he immediately summoned everyone to the conference room for a meeting.

After all the senior officials from Xingyuan came over, Gao Meng explained to everyone what happened to Shuidichiou.

"Boss, we can definitely expose Penguin's behavior on the Internet! Then the netizens' saliva will drown them, and we don't need to do anything at all," Xu Jiale said.

"Yes! Boss, Penguin is giving us an excuse." Wang Jing agreed.

"I'm afraid things are not that simple, and Penguin is not stupid, so it is unlikely that he would give such a big deal into our hands.

If we get this news out, Penguin will most likely say it is a technical problem, and they may even bite us back, saying that we are using Shuidi's charity to engage in unfair competition. At that time, we will fall into a passive position, Shuidi

Chi's reputation will also be affected." Wang Hui analyzed.

"Then what should we do?" Zhou Yuqing asked.

"Penguin limits our traffic, wouldn't it be great if we could generate more traffic?" Wang Hui replied.

"How to get more traffic?" Cao Shuai asked.

"Traffic is king in today's era, and many celebrities can drive a lot of traffic. We might as well invite some celebrities to do charity and let them do something exciting to drive their fans. This may set off a traffic movement with national participation.

Frenzy.”

After listening to Wang Hui's words, Luo Fan's eyes lit up, and he thought of a very famous charity event in his previous life - the Ice Bucket Challenge.

As the name suggests, the so-called ice bucket challenge is for a person to pour a bucket of water with ice over his head, then take a photo of the process and send it to his friends.

If your friends accept the challenge, they will do the same thing and send the video. If they do not accept the challenge, they will donate a donation to ALS patients.

That’s right, the Ice Bucket Challenge was originally created to raise funds for ALS patients.

It first appeared in Arizona, the United States, in the summer of 2014. At that time, a little girl in Arizona suffered from ALS, and people there invented the ice bucket challenge to help the little girl.

The reason for using the ice bucket challenge is actually to let people experience what it feels like when ice water is poured over their heads.

This feeling is said to be very similar to some symptoms of ALS.

However, later on, the meaning of the Ice Bucket Challenge changed and became to educate people about the existence of ALS.

Two years later, when the Ice Bucket Challenge became popular, the purpose of the challenge became to raise funds for all ALS patients.

However, after Douyin became popular, the Ice Bucket Challenge has become an entertainment project at home and abroad.

Everyone who posts videos of themselves being watered on the Internet is just looking for excitement.

The ALS behind the Ice Bucket Challenge has long been forgotten by people.

Of course, as long as you can do charity and help people in need, then it doesn't matter if you entertain the public.

This itself is an era of entertainment to death, and Luo Fan is not that pedantic.

Now, Luo Fan plans to use the Ice Bucket Challenge project to promote Water Drop.

As long as the publicity resources are in place, the Ice Bucket Challenge can raise funds for those patients in need of help in Water Drop Funding.

More importantly, if we can use this event to raise the reputation of Shuidichiou to a higher level, we can directly break Penguin's current limit and save a lot of publicity expenses.

By then, Shuidichiou and Xingyuan’s major apps will be able to help more people.

Thinking of this, Luo Fan told everyone the idea of ​​the ice bucket challenge.

Everyone looked at each other in shock when they heard this.

"Boss, even though it's summer, would there really be a fool who would pour ice water on his head?" Li Jingyi asked.

"I don't know if there are fools out there, but I know that as long as I spend money, I can get celebrities to shoot this video.

And we don’t even need to find many celebrities, we just need to find a few who are relatively influential in the industry, and at the same time make the name of charity prominent.

Many celebrities will choose to follow the trend for their own personal image. At this time, we are promoting it, and this event should become popular." Luo Fan said.

"Then give it a try! Leave this matter to me, boss! I asked people from Xingyuan Entertainment to communicate with them. Now we hold the second largest theater chain in the country. If Xingyuan Entertainment speaks, those

Celebrities will not and dare not refuse," said Cao Shuai.

"Well, then I'll leave this matter to you."

"Boss, we can also ask Daomi and Baidu for help. DaMi mobile phones are now so popular. Mr. Lei can also use this gimmick. For example, for every video shot with a DaMi mobile phone, DaMi will donate 1 yuan on their behalf.

.
Chapter completed!
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