The content of this document is very simple. It contains a comparison of the fundraising figures of Waterdrop in the past week and the previous weeks.

This week, all aspects of Shuidichi’s data have dropped significantly.

"What's going on with Shuidichi's data?" Luo Fan asked after closing the folder.

"I suspect there is something going on with Penguin," Gao Meng said.

"penguin?"

"That's right, boss, I will forward some links to Shuidichi in my QQ space.

But recently I discovered that some people can see these links, and some people can’t, so I suspect that Penguin has limited the traffic for us.”

After listening to Gao Meng's words, Luo Fan frowned. He immediately asked Cao Shuai and Gao Meng to make statistics on more QQ accounts and wx.

The next day, the statistical results came out. According to calculations, one-third to half of the people in the QQ space and wx circle of friends could not see the Shuidichiou link sent each time.

In fact, penguins had already started doing this 10 days ago.

It's just that at that time, Xingyuan's energy was focused on movie subsidies and he didn't notice Penguin's little moves.

Ten days ago, Mr. Zhang from wx was called to the office by Mr. Ma, the boss of Penguin, for a talk.

The content of the conversation between the two was: How to solve the fundraising links of Shuidichou that have begun to appear on QQ and WX in a large scale.

The link to Shuidichi is related to StarChat, WX’s strongest competitor.

Under normal circumstances, Penguin would have banned it directly without having to think about it so much.

But the problem is that there is a huge charity plan behind Shuidichi, a charity plan that can save countless people.

If Penguin openly bans this software, and once Xingyuan seizes this opportunity to promote it, I am afraid that countless netizens will flood Penguin with spit smoke.

But if it is not blocked, the consequences will be very serious. Although Shuidichiou will not affect any of Penguin's business, it will attract a large number of people to provide financial assistance when it spreads in QQ groups, QQ spaces or wx groups and Moments.

That's fine. Penguin is not intolerable, but the problem is that the only payment methods available on Shuidichi are Xingyuan payment and UnionPay payment.

The UnionPay payment process is very complicated, and some require verification of ID number, account opening bank, etc.

This has led to many people directly binding their bank cards to StarChat for payment simplicity. Invisibly, QQ and WX have opened up a huge payment market for their competitors.

What’s even more outrageous is that many people didn’t have Star Chat, but in order to help those poor patients, they downloaded one. This is directly poaching people from the Penguin camp.

This incident is already a big crisis that shakes the foundation of Penguin.

That's why Mr. Ma called Mr. Zhang here.

"Mr. Zhang, these links must be broken. Although Shuidichou is in the name of charity, it also contains extremely terrible traffic. Xingyuan is doing charity on the surface, but in fact it also intends to make full use of this traffic.

If qq and wx are not banned, then many of our users will become users of Xingyuan, and then we will be even more passive." Mr. Ma said straight to the point.

In Mr. Ma's view, Xingyuan's move can be said to be a drain on the fire.

The early stage of Xingyuan's development was a critical period of transformation based on the Internet. Countless mobile Internet novices flooded into the market. Xingyuan seized these users and implemented misaligned competition with Penguin's users.

When Xingyuan promotes Shuidichi, it is obvious that it has reached out to Penguin, and its target is Penguin users.

Mr. Ma has been in the shopping mall for decades, and he has to cooperate with Luo Fan's ideas. He really wants to ask Luo Fan these ideas, how did Luo Fan come up with them?

Not to mention anything else, the previous Happy Farm alone was a very good case.

Xingyuan came up with this idea and occupied the market with its first-mover advantage.

Then it cooperated with Baidu Waimai, so that the fruits delivered by Xingyuan are much better than Penguin's in terms of quality and speed.

In order to make up for the shortcomings in this area, Penguin also had to significantly improve the "volume". However, Penguin was still thankless. Many users received bad results and scolded Penguin as a hot search topic.

And this time, the sudden emergence of Shuidichiao, after the official media helped support the platform, made hundreds of millions of people aware of the project.

These have become potential users of Xingyuan, and a large part of these are users of Penguin. Xingyuan uses charity and water drop-raising to divert Penguin traffic to Xingchat and Xingchat payment.

Given the current situation of Shuidichi, Penguin’s senior management is also very clear that if they directly and arbitrarily cut off this communication, it will cause public outrage.

But it doesn't work continuously. This charity event perfectly gathers traffic and directs it all to several core software under Xingyuan. This is a huge blow to Penguin.

"Mr. Ma, it's easy to stop. The key is the follow-up issue, blocking the spread of national charity activities. Let's not talk about the reaction of netizens. I may be dissatisfied with it." Mr. Zhang frowned and said.

"In the end, Xingyuan is just a private company, and the superiors will not give them a platform all the time. I think we only need to consider the reaction of the people online. But we can't do things too badly. If it gets too big, it will still happen.

Draw the attention of the higher-ups." Mr. Ma said.

"But Mr. Ma, there is no way for us to replace Shuidichi in other ways. Currently, there is only one online fundraising company in China. Cutting off its link at will will cause great damage to our corporate image."

"Alas! I knew about it when Shuidichou was established, but I didn't pay attention to this charity project. After all, which company has three or five charity projects.

Of course I thought Xingyuan was just a show, but I didn’t expect them to make a promise that they would never make a profit, and later put hundreds of millions into it.

Xingyuan and the others were actually playing it real, and they caught us off guard." Mr. Ma said with a headache.

The competitors' tricks are really too weird and cunning. It's fine that offline and online are perfectly integrated. After all, this is the normal operation of the major Internet giants. Xingyuan is just one step ahead.

But the combination of fruit and social interaction, the combination of charity and news, entertainment, social interaction, and payment is simply unheard of.

What’s even more outrageous is that Xingyuan doesn’t play by the rules. Everyone does charity just for show and tax avoidance. You, Xingyuan, are throwing real money and silver publicity resources into it without any money.

At present, the only way that Mr. Ma can think of is for Penguin to immediately follow suit and start a project similar to Water Drop Chip.

But Ma is reluctant to invest so much money, and by the time Penguin's water drop is completed, Xingyuan will have already lost all its traffic and reputation.
Chapter completed!