After listening to everyone's words, Luo Fan said with a smile: "It seems that everyone has understood what I meant.

Your idea is very correct. For an event to become popular, it must meet certain conditions.

First of all, the traffic must be large. Only with large enough traffic can it become popular.

The second is the bandwagon effect. People are social animals. If everyone around them does something, they will follow suit."

"The boss is right, this activity that allows everyone to do it together is the key to becoming popular." Wang Hui agreed.

“This ice bucket challenge in the summer is just right. Challenging with ice water will not exceed the tolerance limit of many people, but the stimulation brought by ice water will also make others feel stimulated.

For participants, if they have been iced by water, they will definitely be more willing to let others experience this feeling.

In this way, after the initial promotion, the event can quickly expand in scale. In addition, our fundamental purpose is charity, I think most people will support this event.

In this process, all three of our software will be involved, and we can also develop while doing charity, which is a win-win situation for us," Cao Shuai analyzed.

"That's right." Luo Fan nodded and said.

"Boss, which celebrities are we looking for to challenge in the early stage?" Gao Meng asked.

"I said before, look for leaders, celebrities with great influence, such as Huang Sanshi, who is highly respected in the industry, and Hu Ge, who is popular among young people.

By the way, speaking of celebrities, today I just take this opportunity to tell you about the project of "I'm Not the God of Medicine".

Su Qing will send you the summary of the story of the God of Medicine."

Upon hearing this, Su Qing held a stack of folders and delivered them one by one to the executives of Xingyuan.

Everyone got the folder and opened it in unison.

The plot of the story "I'm Not the God of Medicine" is actually very simple.

It mainly tells the story of Chen Yong, a little man who failed in his marriage and career. He often travels to some countries in Southeast Asia, including India, to buy various not-so-serious drugs.

By chance, a man suffering from chronic leukemia came to Chen Yong and hoped that he could bring him some generic drugs of glenin from India.

The effect of this drug is 99% the same as that of meglitin, but the price is much cheaper. For many people who cannot afford the genuine melin, it is a life-saving medicine.

But the problem is that this drug is illegal in the country, and Chen Yong was originally unwilling to take it. However, his family also encountered difficulties. His father was seriously ill, and he was troubled by divorce.

Under this difficult situation in life, Chen Yong thought about it and decided to give it a try this time.

It was this opportunity that made Chen Yong discover that thousands of people in the country were in need of this kind of life-saving medicine.

For Chen Yong, this was a business opportunity, an opportunity to make a fortune, so Chen Yong seized this opportunity and successfully turned around.

But the subsequent development of things exceeded his expectations, and the emergence of a large number of "real medicines" made the international pharmaceutical company's office in China choose to call the police.

For Chen Yong, facing the police one after another, he chose to give up this industry because he was already wealthy and free.

However, by chance, Chen Yong learned that the patient who asked him to go to India to buy medicine died because he could not afford the genuine Glenin.

This news shocked Chen Yong. He suddenly realized that if the medicine was stopped, hundreds of patients would die.

Therefore, even though Chen Yong knew that the situation was not good, he still decided to return to his old business and take the risk of continuing to import this drug from India.

What followed was various battles of wits and courage. In the end, Chen Yong was captured, prosecuted and sentenced, and all the patients who were saved because of him came to see him off.

The story ends here!

Most of Xingyuan's senior executives looked puzzled after reading the synopsis of the story.

Only Wang Hui stood up and bowed to Luo Fan and said: "Boss, the summary of your story almost describes the true experience of that colleague in my department.

If it weren't for the help of our company, he might really have lost his family and his family because of buying Glenin.

And the Chen Yong mentioned in your summary is very similar to the Mr. Lu he talked to me about."

"Mr. Wang, you are right. Chen Yong's prototype is Mr. Lu, and we have already contacted him." Cao Shuai said with a smile.

Wang Hui frowned when he heard this and asked: "Boss, will this cause Mr. Lu any trouble?"

"Maybe, but this is Mr. Lu's own initiative to come forward.

Our nation is not short of wealthy and unknown civilian heroes, but the case of Mr. Lu is indeed worthy of the respect of each of us.

After learning about his life, I feel that he is one of the people I admire most.

Although this Mr. Lu initially did it for himself, later on he was like Chen Yong in the summary of the story, selling generic drugs at zero profit or even a loss."

"Boss, this approach is not advisable. He has violated the rights of the pharmaceutical giant." Gao Meng said.

"But what he did is the only hope for every patient and family who gets help, isn't it?" Li Jingyi said, looking at her sister.

Gao Meng was silent for a moment and did not refute.

She also knew that regardless of whether this approach was legal or not, Mr. Lu had indeed saved many leukemia patients.

"Since Mr. Lu has taken the initiative to stand up, we should respect his choice.

If Mr. Lu is imprisoned in the future, we at Xingyuan will help him financially and in other ways.

If they avoid jail time, Xingyuan will invite him to join Shuidichi.

I believe that with his personality, it is only appropriate for him to shine in Shuidichi."

After hearing what Luo Fan said, everyone agreed.

"Boss, looking at the synopsis of the story, I think the filming cost of this movie shouldn't be high, but it is a test of acting skills. Have you found a good filming team and actors?" Zhou Yuqing asked.

"I have asked Mr. Cao to look for the filming team, and the lead actor has been tentatively confirmed as Xu Zheng."

"He! He really fits Chen Yong's image. What about the others?"

"As for other people, I think some veteran actors will play various supporting roles.

We can even directly find some patients who really suffer from this kind of disease on Shuidichi, and try to be as real as possible. Only the most real ones can touch people's hearts the most," Luo Fan said.

Everyone nodded when they heard this and expressed their agreement.

"Then it's decided. The Ice Bucket Challenge will be carried out together with the planning of "I'm Not the God of Medicine". Mr. Cao, go and urge Xingyuan Entertainment to act as soon as possible. In a week at most, I want to see the Ice Bucket Challenge become popular.

"
Chapter completed!