Although Xu Nuo's "Little Bird" is very popular, it has sold more than 8 million copies in less than five months, which is just around the corner, but if we look at it in detail, Xu Nuo is not a popular singer.

Although her first album has sold more than many popular singers' most popular albums, this is just a low-probability event. She is just a newcomer and has no value, so if her first album adopts a low-price and affordable strategy, there is nothing to criticize.

If other companies think that Xu Nuo sells cheap albums and is worth it, they will ask them to go. It doesn’t matter. As long as they have the confidence to make high-quality music, they can say whatever they like. Du Xinghe doesn’t care. He firmly believes that Xu Nuo also has this domineering aura of looking down on everything. No matter what, she is also his woman, and she still has this tolerance.

If other companies think that Yunshi is doing this is breaking market rules, they can sell CDs at a cheap price. If they can save a lot of money on original content like Yunshi, then Du Xinghe would be happy to see other companies selling CDs at affordable prices.

The cultural and entertainment industry in this plane is considered a huge profit industry, especially the record industry, which is much less difficult than the production of movies and is much lower, but the profit ratio is much higher than that of the film industry. This is mainly due to the high price of CDs.

Although the people in this plane are generally rich, there are still people with lower and lower-middle poor people. Even if these people love music, they can only listen to the radio station to satisfy their cravings. Even if they have some money to buy CDs, they can only buy a few favorites. It is impossible for them to buy all the CDs of their favorite singers to listen to.

If the price of CD is reduced from the most common 50 yuan to 15 yuan or 20 yuan, then more people can hear the original music, and many people's lives may become colorful because of this change.

The more Du Xinghe was looking forward to it, the more he felt that this was a feasible plan, but this plan also had a considerable disadvantage. It was integrated into one word, that is: money.

The record industry in this plane is actually very developed. The production cost of a complete CD is no more than 3 yuan, and the packaging is one yuan. The channel cost is two to five yuan. Overall, the cost of a CD is only 6 to 10 yuan from the factory to the delivery platform, and the retail sales are 15 to 20 yuan. There is still a profit. However, this profit is much less than the price of 50 yuan.

Due to cost issues, only when the sales of low-priced records (15 yuan) reach four or even five times the sales of regular records (50 yuan) can the net income be roughly equivalent.

From a normal perspective, the sales of low-priced records are 5 times that of regular-priced records due to the popularity of singers.

To give a simple example, Gao Yilin, a singer of the Little King, can sell for 10 million yuan for a regular record. If he sells a low-priced record, he will never be able to sell for 4,000 or even 50 million yuan. Even the singer Zhang Dehua has never sold such an exaggerated sales.

Like ordinary young singers, such as Zhai Xiaofeng, a regular record sold for about 1 million copies. After changing it to a low price, it is almost impossible for his record to be sold for 45 million copies, because it is impossible to achieve such sales with his fame.

If it is changed to selling records at a low price, the profits of the record company will definitely be damaged, and the profits of distributors at all levels and record stores at sales terminals will decrease.

This will create a cycle of evil deeds, and the record stores of distributors and sales terminals do not actively promote cloud world records, and even only buy a small number of low-priced records to sell. After all, such albums are really not profitable for them.

Just like the low-priced albums of unknown singers that appear on the market now, record stores rarely purchase goods and rarely recommend them to fans in the most direct sales link, which makes these low-priced records very poorly sold.

If the low-priced records produced by Yunshi are also boycotted by distributors at all levels, then the problem will be big. Record stores do not purchase goods or only buy a small amount of goods. Fans want to buy but cannot buy them, and over time they will not want to buy them. Yunshi's profits will be greatly reduced, and their relationship with distributors at all levels may deteriorate. If such a cycle of evil deeds continues, Yunshi will definitely not have a good end. Just like those small record companies that publish low-priced albums, they may be eliminated by the market in a short time.

Of course, this is the most extreme situation.

If the quality of the album is excellent, just like the level of "LeTree (Selected Collection)", even if the sales commission is very small to distributors, but the volume is huge, then distributors and terminal record stores are willing to purchase a large amount. After all, as long as the goods flow quickly, the funds can be recycled immediately, and they will have relatively rich returns.

"LeTree-tree (Selected Collection)" can receive strong support from distributors at all levels and is also related to the influence of Guoyu. Those distributors dare not offend record companies like Guoyu.

If it is replaced by Hongyan, a low-priced album like "LeTun-tree (Selected Collection)" that breaks the market rules may not be well supported.

Xu Nuo's next album "Madness for Love", Du Xinghe has already granted the distribution rights to Luo Haichao, and it will definitely be released by Hongyan. I don't know what the result will be. Do the distributor treat this album like "Le Touch N-Tree (Selected Collection)".

Unfortunately, Yiyan's "Flower Heart" has set a price of 50 yuan and has been put into the factory. Guoyu and distributors at all levels have also signed sales agreements and can no longer change the price.

If the "Flower Heart" was set as a private price earlier, it would have better experimental results and would be very likely to be as popular as "LeTree (Selected Collection)". After all, it is an album promoted by Xiao Tianlang's team.

Now we can only set the first experimental album as Xu Nuo's "Crazy for Love".

Fortunately, Hongyan has been busy adding icing on the cake of "Mandarin Ducks and Butterfly Dreams" recently, and has not yet talked to Yunshi about the promotion and distribution work of "Crazy for Love".

Du Xinghe decided to convey the low-price strategy of "Crazy for Love" to his planner tomorrow, so that the people in the planners can communicate with Hongyan and develop a strategy to promote affordable selling prices.

Sales at low prices are actually the most influential for publicity and distribution institutions like Hongyan. Therefore, this time, Du Xinghe decided to cooperate with Guoyu to cooperate with Hongyan, that is, to pay for outsourcing the promotion and distribution of "Crazy for Love", and don't advance Hongyan to promote it. Hongyan doesn't have to pay a penny. All promotion and distribution costs are borne by Yunshi. Just give Hongyan a generous amount of promotion and distribution costs. After that, the sales share of "Crazy for Love" will no longer be distributed. Because even if it is divided, it will not be much, and the profit of low-priced records is not much. Back then, he told Luo Haichao his thoughts, and Luo Haichao should be able to understand his approach.

"Madness for Love" is scheduled to be released on May 20th. By early May, the Yun World should be able to accumulate more than 40 million yuan in capital by relying on "Mandarin Ducks and Butterfly Dreams", "Little Birds", "Le Touch N-Tree (Selected Collections)" and Ihiko's "Flower Hearts" to accumulate more than 40 million yuan in capital, and it should be relatively easy to add 15 million to 20 million yuan in publicity and distribution expenses for "Madness for Love".

Although the Yun World today is not a record company at the big tycoon level, and it is not even a medium-level record company, due to the small number of singers in the company, it basically only released one album at the same time, and all resources are poured into this album. This support force is no worse than that of a company at the big tycoon level.

If "Crazy for Love" performs well in the way of low-price and people-friendly, then Du Xinghe will think that in the future, all albums produced by Yunshi, except for special albums like Fang Yajun, will implement a low-price and people-friendly strategy to inject a super-strong booster into the market!

No matter which industry or industry, the person who ultimately guides the revolution in the industry must be a pioneer who is brave enough to break market rules. Although there is a high possibility that such a pioneer will fail on the battlefield, if you don’t try it, you will never be able to achieve revolutionary success.

With the qualifications of the Yun World, working hard in the record circle. If you play steadily, you don’t know how many years it takes to reach the four major tycoons of the level. So when Du Xinghe entered the circle, he thought about relying on the Internet tide to give the record industry the opportunity to reshuffle the record industry and turn the tide.

Now there is another opportunity to guide the record industry to revolutionize at a low price, so he naturally has to practice it without hesitation.

In fact, no matter which kind of change, the core theme behind it is to benefit fans.

Only when the record industry's true parents and fans benefit from the record industry can the record company get the greatest support and success.

Looking at the outstanding achievements of "Le Touch N-Tree (Selected Collection)" on the sales report in hand, Du Xinghe decided that Yun World would set a precedent for low prices, take the lead in taking the wrong steps, benefiting the people, and strive to become an iconic industry pioneer!

"Sir...sir...sir..."

Just as Du Xinghe was excitedly drawing the future vision, the double-tube lights in his office suddenly rang out twice, and then they were turned off!

The window was closed and curtains were hung, and the stars could not shine in. After the lights went out, Du Xinghe's office fell into a darkness.

Du Xinghe was suddenly shivering by such an incident. He had just watched a very exciting horror movie in the cinema before.

There is a scene in the movie that is very similar to what Du Xinghe has experienced at this moment. The office lights of a supporting role suddenly went out, and then a female ghost in white clothes helped the supporting role's shoulder from behind. The supporting role turned his head and looked at it tremblingly - a bloody mouth bit his eyes!

The scenes from the movie appeared in his mind, and Du Xinghe suddenly became nervous because he sensitively heard the sound of limping footsteps in the corridor! (To be continued...)
Chapter completed!