In the market, few first-line singers will sell albums at a price of 15 yuan. Even for singles, the price of 15 yuan is relatively low.

Usually, only singers who are not popular will have low-price strategies to promote records, but even so, fans will not buy into singers they don’t like, which creates a vicious cycle, that is, the lower the price of the record, the worse the sales volume of the record is.

For example, the singer Zhang Dehua, after reaching the peak, the price of the record always starts at 70 yuan, and there are even a few commemorative albums that directly increase to 100 yuan. The more expensive the record is, the higher the enthusiasm of fans to buy. This phenomenon is exactly the same as the Chinese people in the previous plane, that is, they always buy only the rise and not the fall when buying things.

However, the two low-priced albums linked to Yun World, Xu Nuo's "Little Bird" and Chen Huilun's "Le Touch N-tree (Selected Collection)" achieved unexpected hot-selling results, which shocked many industry insiders.

Many industry insiders know why Chen Huilun ordered such a low price to compromise, but there are also many people who don’t know why Chen Huilun did this. People who don’t know the reason, seeing that Chen Huilun sells his records so "slowly", have a bad impression of Chen Huilun. Some even suspect that the National Entertainment priced Chen Huilun so "slowly" and wanted to give up Chen Huilun. Many people were gloating at the beginning.

Including Fu Xiaotian and others of the era, they saw that Chen Huilun's new album was not promoted or advertised, and the price was so low. In addition, they knew the background of Chen Huilun's last album being stranded. They all believed that the National Entertainment was going to deal with Chen Huilun in a cold manner, and they all looked at Chen Huilun's album with a gloating attitude.

But 12 days have passed, and Chen Huilun's album has made such a stunning success, which has made many people begin to reflect on whether the low-price dumping strategy of first-tier stars is also a good marketing and management.

This time, Chen Huilun's "Le Touch N-tree (Selected Works)" was planned by Xiao Tianlang's studio. In other words, this strategy was formulated by Xiao Tianlang, the super producer, which made many industry insiders begin to look at it with admiration.

When Du Xinghe saw that this "LeTree (Selected Collection)" was sold so exaggeratedly, he began to think about the pricing of the album.

Last year, Xu Nuo's "Little Bird" may not be convincing in terms of low-price sales performance. After all, it was a single collection, and the price of 15 yuan is not a real low-price strategy.

This time Chen Huilun's "LeTree-Tree (Selected Works)" is a complete low-price strategy.

A popular singer released an album. Almost no one has ever adopted a low-price strategy like "Le Touch N-Tree (Selected Collection)". In a sense, "Le Touch N-Tree (Selected Collection)" set a precedent for the low-price strategy of popular celebrities.

This kind of practice of breaking industry rules is definitely despised by most people, but it is often such a behavior that can open up a new pattern.

Just imagine, if "LeTree (Selected Collection)" is sold at a retail price of 50 yuan, it will be beaten to death and will not be sold at such results.

In 12 days, "LeTree (Selected Collection)" sold 1.11 million copies. Such a result is a result that Chen Huilun has never had before.

Why this situation is definitely worth thinking about.

There are not no low-priced records on the market, but they are all albums of unknown singers who are not sold. Even if such albums are distributed for free, fans may not necessarily receive them. As a quasi-drama star, Chen Huilun uses low-priced to "dump" records, which means different.

Before, some fans may not be very keen on Chen Huilun's music, but they can also listen to it, and even like to listen to it, but they have not yet loved it to the point of buying her albums, so they usually don't buy Chen Huilun's albums.

Now, after the appearance of "LeTree (Selected Collection)", it only costs 15 yuan, and has gathered several former golden songs by Chen Huilun, which makes most fans who have never bought Chen Huilun's album but have heard Chen Huilun's songs have the motivation to buy. For 15 yuan, you can eat less rice bowl, take a less taxi, or even drink two less drinks, and use this 15 yuan to buy a record of a quasi-diva singer, which is definitely a temptation.

You should know that pirated copies of this plane almost never exists. Few people can buy pirated disks and computers are not so popular. If you don’t buy genuine records, ordinary people want to listen to songs from singers they like, they can only record the songs of the singer played on the radio and listen to them on tape. This will greatly reduce the sound quality, which is far worse than the CD.

So if fans of this plane have songs they like to listen to, they will probably buy album support, because listening to genuine CDs will allow them to enjoy the most wonderful listening and enjoyment.

Records of the level of "LeTree (Selected Collection)" should definitely be records that start at 50 yuan, but now they are only sold for 15 yuan, which has captured the wallets of many fans.

What's more, the two main songs in "Le Touch N-Tree (Selected Collection)" are still the kind of good songs that make people listen to them endlessly.

It is estimated that Chen Huilun has released a single single album of "Le Tun-tree", which can be sold at a price of 15 yuan. The selected collections are accompanied by so many golden songs, how can it not be sold as hot?

In the case of a popular singer like Chen Huilun, who set a precedent for low prices, Du Xinghe suddenly remembered the fact that Fang Yajun released an album a few months later.

After hiding for so long, if Fang Yajun's super-level double discs set a price for a suitable people, would it cause a huge sensation?

If Fang Yajun's album is priced at 15 yuan or even doubled by 30 yuan, it is estimated that it will cause a multiple double sales effect.

But if you think about it carefully, Fang Yajun's new album is set at a low price, and there are many disadvantages.

First of all, too low pricing will affect Fang Yajun's status in the music industry.

There is no first-tier popular singer in the music industry who is worth it and uses low prices to increase sales. Chen Huilun is in a special situation this time, and she had no choice but to adopt this strategy. If there is a next album, she will definitely not release it at such a low price again.

Fang Yajun has been dormant for eight years and is about to return to the music scene. Although in the eyes of some people, she is still a super queen-level existence, in the eyes of other people, Fang Yajun may be an outdated star. After all, it hasn't appeared for so long, and even the most famous person has long been forgotten. Even some student fans may not have heard of Fang Yajun's songs. If the first album of her comeback is set at an astonishing low price, many people will definitely doubt Fang Yajun's status. If this phenomenon is caused, it would be too much of a loss.

In addition, if the album is priced too low, the sales share will drop significantly, and this decline may be more severe than the sales increase. For Fang Yajun's new album, Fang Yunshi has not paid any cost. Fang Yajun is not short of the money for this album. It doesn't matter if you make more money and earn less, but Hongyan can't do it.

Fang Yajun's first comeback album, the contract stipulates that Hongyan's promotional and distribution expenses must be above 50 million. Hongyan really spent a lot of money to promote it, and they are under great pressure and risks. If the album is priced too low and the cost recovery is too slow, this will have a significant impact on Hongyan's operation.

After thinking about it comprehensively, Du Xinghe felt that Fang Yajun's album should not eat low-priced and affordable crabs. Her album brings together a large number of classics. In addition, people who like Fang Yajun have been waiting for eight years and have been waiting for a long time. The album is priced at 100 yuan, which is very likely to be sold well, so there is no need to make a low-priced gimmick.

However, the hot sale of "LeTree-Tree (Selected Collection)" still made Du Xinghe feel that the album price is cheaper and more affordable, which is very beneficial to seizing the market.

Yunshi’s current cost of producing albums is not high. There is no need to pay the royalties for the largest lyrics and music in the production fee. It only depends on him to do it alone. He is in charge of the arrangement team, so the price will not be too high. There are also fixed company teams working on the recording and post-production, so the cost is not high.

Based on comprehensive comparison, the records produced by Yunshi are much cheaper than those produced by large companies, and have the basis for achieving affordable pricing.

Although Yun World singers will be borne by Yun World in the future, this fee will be more expensive than production, as long as the quantity is increased, they can still make objective profits by selling CDs at a low price.

As long as the music is of excellent quality, the low-priced CD will not make fans look at each other. High-quality music is sold at affordable prices, which will allow people who love music to enjoy more benefits.

The more Du Xinghe thinks about this, the more reliable it is. The golden sign of Yun World is shaped by high-quality music. If such high-quality music is labeled as low-priced and affordable, it will definitely receive strong support from the majority of fans!

In the future, the singers in the Cloud World will release records. No matter who they are placed on the shelves of the record store, fans will pay for it out of habit. Even if they are not his or her favorite singers, the temptation of low prices and the high-quality golden signature products of Cloud World will prompt them to buy this kind of purchasing behavior.

In this way, all singers in the cloud world will benefit.

"That's it!"

Du Xinghe excitedly patted his thighs and decided to use the next album of Yun World, which is Xu Nuo's "Crazy for Love" numbered ysj0004 to experiment with the strategy of low-priced and affordable people. (To be continued...)
Chapter completed!