Rebirth starts from 7 million

Xiaopozhan converted a group of passers-by audiences through virtual idols, while Douyin relied on the efforts of major video bloggers, and also left many passers-by who came for money.

But retaining the audience is only the beginning. How to guide the audience to use Star Chat is the top priority.

All kinds of red envelope withdrawals on Douyin need to go through Star Chat, which itself is a way to attract traffic.

When Luo Fan was doing payments, the company's senior executives discussed with him whether to make a completely independent financial app like Alipay.

Luo Fan had a very firm attitude at that time and decisively refused.

In Luo Fan's opinion, Star Chat must be bound to Xingyuan Payment.

The complete rise of w in the previous life was due to the launch of the red envelope function. At that time, w also relied on the popularity of the Spring Festival Gala to advertise in the Spring Festival Gala to promote the red envelope function.

The launch of red envelopes means that w and Penguin’s Tenpay are completely bound. The two will attract each other, and both will prosper and lose.

To be honest, I have been reading books recently to catch up on updates, switch sources, read aloud with many sounds, and it can be used on both Android and Apple.]

This has two very significant benefits. First, Penguin only needs to spend one share to attract traffic to these two core businesses.

The second two core businesses have greatly improved their ability to resist risks due to the existence of each other.

At that time, Ali used a lot of means to crack down on Penguin's payment, but no matter how hard Ali tried, he could not stop Penguin's payment.

Because Penguin's payment is bound to w, a social software, as more and more people use w, the frequency of use of the payment function will naturally increase.

At first, Alipay was still able to hold down w. Later, when the base of w increased, Alipay could only despair.

The same reason why Luo Fan asked Xingliao and Xingyuan to pay to be tied to death.

Facts have proved that this decision was correct.

For now, if you want to spend the red envelopes issued by Douyin, you have to download Xingchao and go to Xingyuan Pay to withdraw the money. All other methods are not supported.

Many users also choose to download Star Chat for the red envelopes.

Do they download Star Chat because they want to use Star Chat to chat?

Of course not! Their purpose is to use the payment function of Star Chat to withdraw the money they "hard-earned" from posting and watching videos.

But if they want to use Xingyuan Pay, they must download Xingchat, because Xingyuan Pay does not have its own independent app.

Once a user downloads Xingchat and uses Xingyuan Pay to withdraw money, Xingyuan Pay will provide some payment discounts.

For example, if you use Xingyuan Pay for your first payment, you can save a few dollars.

In this way, users will try to use Star Chat to pay for these few dollars.

In the future, Xingyuan Payment will issue some small benefits, so that if there is a first time, there will be a second time, and gradually the user's payment habits will be developed.

This is the method used by Douyin to divert traffic to Star Chat, and it is not suitable for small and broken websites.

Because small broken websites do not have such strong funds, nor do they have so many users.

So Xiaopozhan chose another way - voting.

The current main group of Xiaopo Station is still young people. Coupled with the deliberate guidance of Xiaopo Station, at least 70 of the users of Xiaopo Station watch anime.

So Xiaopo Station took advantage of its own opportunity to launch a selection of your favorite two-dimensional characters.

The first place winner will ask the company to purchase the copyright, launch corresponding costumes and emoticons, and give them to all fans who vote for free.

The selection method is voting. Users can cast one vote every day by logging in to the page. By forwarding the voting page to the Star Chat group or Star Chat circle of friends, users can get an additional voting opportunity.

This activity attracted a lot of responses from the 2D community, and the downloads of Star Chat have been greatly improved.

Of course, Xiaopo Station has more than one voting activity. Youth Creation Camp also has voting activities. The rules are the same as Xiaopo Station’s favorite animation voting rules.

This wave of operations has forced many passers-by on Weibo to download Star Chat to call their idols.

Thanks to the efforts of Xiaopozhan and Douyin, the number of downloads of Star Chat increased by 10 million in just three days.

10 million does not sound like a lot, but this 10 million is an increase under the premise that Star Chat now accounts for 60% of the stranger social market.

This data is already very scary.

And this is just the beginning, with Xiaopozhan and Douyin just taking the lead.

Subsequently, Daily Toutiao, Kuwo Music, and Kuwo Map also launched corresponding celebration activities.

Under the banner of Xingyuan’s 10th anniversary celebration, we heavily attracted traffic to Xingchao.

For a time, most of the hot searches on the Internet were occupied by Xingyuan’s 10th anniversary celebration.

But this is not over yet. Xingyuan Cinema and Pinduoduo also launched activities soon after.

The activities of Xingyuan Cinema are also simple and crude. When you come to the cinema to watch a movie, you can get free coke and popcorn by taking a photo and sending it to the star chat circle of friends.

Watching a movie itself is a highly social activity. Most people watch it with more than two people. Taking a photo together and posting it on WeChat Moments is their daily life for them.

But many people share on Weibo, and some younger people use QQ more.

Now, if you just change the location and send it to Star Chat’s Moments, you can get free Coke and popcorn, why not?

You must know that coke and popcorn in movie theaters are very expensive, so save when you can.

Pinduoduo’s publicity methods are more “complicated”. Luo Fan had previously castrated many of Pinduoduo’s companies.

This time, in order to help attract traffic to Xingchao, Brother Dong took out this activity again.

The activity of cutting a knife is really magical, and it also became popular very quickly in this life.

Many people began to ask their relatives and friends to help with the chop.

It's just that the way of cutting a knife in this life has changed a bit. There is no need to force downloading of Pinduoduo, as long as there is Star Chat.

You can help negotiate prices directly in Star Chat.

With the launch of Pinduoduo’s “One Knife” campaign, downloads of Star Chat have once again experienced a surge.

And the data of Star Chat has increased so fast in the past few days, and Mr. Ma naturally felt that something was wrong.

Although Penguin's CEO, Mr. Luo, bribed several Xingyuan middle managers and asked them if Xingyuan had any special plans, they all said no.

But now that he sees the Star Chat data increasing so much, Mr. Ma always feels that something is wrong.

He immediately called Penguin's top management for a brief meeting.

In the meeting, Penguin executives looked at the soaring data of StarChat with different expressions.

Mr. Zhang, the person in charge of w, could not sit still for the first time. He stood up and said: "Mr. Ma, I think Xingyuan is building a plank road in secret to trick Chencang. They seem to be doing some tenth anniversary celebration, but in fact they want to use
Chapter completed!