Xingyuan's marketing strategy not only focuses on Xingchat, but also involves other Xingyuan apps to share the traffic brought by this event.

But Luo Fan was still not satisfied with this. He urgently called Tengfengfeng and asked Xingyuan Entertainment to work overtime and produce a short film as soon as possible.

The content of this short short film is somewhat similar to the previous life of Alipay. Alipay specially launched a commercial "Where Are You Now" to warm up the blessing activities during the 2020 New Year.

This short film starts from the worried words of relatives on the way home, "Where are you?", and captures the difficulty of people returning home during the New Year.

In fact, this short film also borrows from "People on the Road", and the theme song of "People on the Road": "Rich or not, go home for the New Year" is also an important reason why this movie became popular.

To put it bluntly, going home and having a reunion during the New Year is the most profound memory of the Spring Festival for Chinese people. This is the meaning of celebrating the Spring Festival.

Nowadays, transportation is convenient enough, but the annual Spring Festival travel is still worth recording.

The theme of "Where have we been" can well reflect the meaning of "reunion". After all, the custom of going home for the New Year is deeply rooted in the hearts of almost every Chinese person.

The content of this short film shot by Luo Fan and Teng Shanfeng is based on the main line of a family returning home.

The family encountered a traffic jam on the way home. When faced with a dilemma, they decided to take a detour, but they got stuck in the snow again, and their mobile phones lost signal. They wanted to walk home, but the snow was too thick.

Just when the family was frowning and not knowing what to do, they decided to go back to the small hotel at the foot of the mountain to make do, when a faint light came from ahead.

It turned out that the old parents shoveled snow in the dark with their old bodies in order to allow their son and his family to get home smoothly. When they saw their parents, the husband and wife burst into tears.

Teng Shanfeng has been working hard in the entertainment industry for so many years, and he immediately realized that the short film Luo Fan was going to shoot was to play the family card, use the family card to break through the user circle, and let more elderly people use Star.

chat.

Tengfengfeng also understood that Xingyuan this time was a short film and a five-blessing event. To put it bluntly, it was using the Spring Festival, the largest traditional festival in China, to market various brands of Xingyuan Co., Ltd.

As an old man in the entertainment industry, the concept of Spring Festival movies has matured in recent years, and more and more movies are being released during the Spring Festival with the intention of making a lot of money.

And these big brands seem to be like this too. Now China's Spring Festival can be said to be "war-torn".

On the occasion of the Spring Festival, all brands want to get a share of the biggest festival in China. Luo Fan made these arrangements to break through in the marketing of brand-related festivals.

After Fujifeng Shanfeng took over Luo Fan's task, he immediately started filming and produced the finished product within a week.

Luo Fan was very satisfied with this. After praising Tengfeng Shanfeng a few words, he posted the video to Xingyuan's official website and asked others to post corresponding videos on Xingyuan's official accounts.

With the appearance of this video, Jiwufu attracted another wave of traffic.

The number of people on Star Chat has soared.

In today's era, Star Chat itself is still a social software after all. The blessing activities themselves can serve as social currency and have certain social attributes.

As the activity of gathering five blessings becomes more and more popular, the phrase "how many blessings do you have" slowly spreads.

Many old friends who have not seen each other for a long time opened up the conversation through this sentence.

Taking the Five Blessings as an opportunity, these friends who had not seen each other for many years started chatting, from comparing who had more blessing characters to who had collected all the Five Blessings, and which friend they knew had drawn the Blessing of Professionalism.

And the function of "Ask a friend to give one" can make you familiar with previously unfamiliar relationships.

Friends have more interactions in transferring and giving to each other. The activity of collecting five blessings can evolve into a new social relationship method, allowing users to eliminate this sense of strangeness through social progressive relationships.

Whether it is Jingyefu’s hunger marketing or AR’s high-tech gameplay of scanning fortunes, the humanized interactive experience has triggered interaction among the people.

The Five Blessings activity, which returns to the acquaintance relationship gameplay, is no longer just an activity to stimulate users with gameplay and benefits, but allows users to perceive the meaning of "New Year blessings" through social progressive relationships.

There is no difference between the north and the south when it comes to adding Ji Wufu.

China has a vast territory, and customs and habits vary greatly across the country, but only the matter of "pasting the word "Fu" is the same.

Therefore, the cultural foundation of Jiwufu has no geographical restrictions and has the basic conditions to cover a wider range of people.

After half a month of fermentation, with only one week left before the Chinese New Year, Xingchao Ji Wufu broke through and became the biggest winner of this New Year marketing.

The number of Star Chat users has surpassed wx for the first time since Penguin fully supported wx.

Not only that, Xingyuan’s other apps have also received great benefits.

Daily headlines, connotation jokes, and small broken sites have all seen an increase in the number of users.

"PlayerUnknown's Battlegrounds" also took advantage of this wave of success and added many registered users.

This Spring Festival marketing campaign can be said to be a winner.

Of course, Luo Fan didn't forget to help his allies at this time. Why can't his meat-eating allies drink soup?

So Luo Fan contacted Baidu, Dami, and JD.com and asked them to release corresponding New Year greeting videos.

Just watch the New Year greeting video to get a lucky card.

The three companies were able to catch this wave of traffic.

Unknowingly, the time has arrived on February 16th, and there are only two days left before the Chinese New Year.

Last year Luo Fan and Li Jingyi took their parents to Shanghai.

At that time, the main purpose was to let my parents recognize their home in Shanghai, and they would still go home this year.

After all, even if you have money, you will go home to celebrate the New Year!

That night, Xingyuan held its annual meeting. Chen Junmiao served as the host and distributed a wave of benefits to more than 2,000 people in the company.

The biggest prize at this year's Xingyuan annual meeting is a 200-square-meter mansion in Shanghai.

The person who won this award was a new employee in the game department who just joined the company in September last year.

In addition to this biggest award, there are also some more important awards.

For example, several small bungalow houses, cars worth hundreds of thousands, cash red envelopes worth 10,000 to 100,000, etc.

Senior executives including Luo Fan were drawn for these prizes, but they were not the winners in the end.

However, Zhao Shaoyun won a 20,000 yuan red envelope and was considered the luckiest person.

After the lottery was over, Xingyuan's annual meeting came to an end.

At the same time, the holidays also started. Except for the Xingyuan employees who voluntarily stayed and earned three times their salary, and those who had to stay and keep an eye on the server, everyone else had already taken a holiday.
Chapter completed!