Chapter 295 Xingyuan’s 2014 financial report
"Did the company spend so much money last year and still not make a loss?" Qin Beibei asked with a surprised look on his face.
"No, but I don't know the specific financial situation. The boss just mentioned it to me. If you want to know the specific situation, you can ask Xiao Gao. She should know it very clearly." Wang Jing replied.
"No, no, I have nothing to do to ask about these things. If I have this time, I might as well focus on the Xingyuan application platform... No, it should be called Xingyuan Community now.
This app has just been revised and redone, and the boss has also handed over the supervision and management of Xingyuan Community to me. This is my first time doing this, and I have a headache! I don’t have time to care about anything else," Qin Beibei said.
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"Xingyuan Community! Speaking of which, the predecessor of Xingyuan Community, Xingyuan Application Platform, was the first APP we started to build. Without it, the company would not be where it is today.
I didn’t expect it to be the first to withdraw from the stage of history!” Wang Jing sighed.
"There is nothing we can do about it. Every major mobile phone manufacturer has its own app store. Our Xingyuan app platform is no longer competitive. It's not like we can leave it decently.
Besides, the Xingyuan application platform has not disappeared, it has been changed to the Xingyuan community!"
The so-called Xingyuan Community is actually similar to an app on Baidu Tieba, which is mainly used for communication between Xingyuan users.
In addition, it provides downloads of all Xingyuan apps and games.
In order to attract and retain users, the Xingyuan community also has a sign-in function. By clicking on the sign-in, you can obtain various rewards, including but not limited to game props, payment red envelopes from Xingyuan Pay, etc.
At present, the user conversion rate of Xingyuan Community to Xingyuan Application Platform is almost 85%, which is generally not bad.
At the same time, in Luo Fan's office, Luo Fan was checking last year's income and expenditure accounts of Xingyuan Technology Co., Ltd.
From January 1, 2014 to January 1, 2015, Xingyuan’s total after-tax income last year was 7.953 billion yuan.
Among them, the game department contributed 3.071 billion yuan, Daily Toutiao contributed 2.246 billion yuan, Neihan Duanzi contributed 1.032 billion yuan, Xingyuan Cinemas contributed 900 million yuan, and Xingyuan Entertainment contributed 704 million yuan.
The next step is expenditure. Baidu Waimai invested 1.936 billion yuan before and after its money-burning war, Baidu Taxi-hailing spent 1.731 billion yuan in its money-burning war, Xingchao and Xingyuan paid 1.506 billion yuan in various branch subsidies, and Shuidichi
Donated 700 million yuan, invested 600 million yuan in game research and development, this time Jiwufu subsidized 400 million yuan, and Xingyuan Venture Capital spent 220 million yuan on various types of industrial investments.
After all, Xingyuan's net income last year was 950 million yuan.
After reading the report, Luo Fan was generally satisfied with Xingyuan's results last year.
The bulk of last year's expenditures were mainly on Baidu Waimai and Baidu Taxi. This was partly offset by publicity resources. Otherwise, the combined investment in these two would have exceeded 5 billion.
The rest is the investment in Star Chat and Xingyuan Payment. In fact, it is mainly in Star Chat. The only thing Star Chat needs subsidies now is Happy Farm, and Star Chat also has its own monetization channel. If it is only Happy Farm,
In fact, it is possible to maintain a balance between income and expenditure.
As for Xingyuan Payment, Luo Fan doesn't think it matters. He doesn't expect Xingyuan Payment to make money, and it's not the time to make money now.
After Xingyuan Payment has completely established its foothold and occupied the market, the impact that Xingyuan Payment will bring to Xingyuan in the future cannot be measured by money.
.......
Two days later, Xingyuan’s major apps and Xingyuan’s official accounts released a promotional video.
The protagonist of the video is the recently popular movie star Chen Junmiao, and the content is very simple. It is a New Year greeting video. Many companies will release this kind of video at the end of the year, so it is nothing worth paying attention to.
But at the end of the video, there is a line that many people care about: Go to StarChat during the Chinese New Year and share 200 million yuan in cash with me!
Just when everyone was confused about this line, Star Chat's official website released an announcement.
Star Chat will add a new activity "Five Blessings to Happy New Year" in the next version update.
The content of the activity is very simple. Star Chat users can scan the word "福" through Star Chat's scan function to extract lucky cards.
Each user has the opportunity to scan three times a day, and the blessing cards that can be obtained are divided into five types: patriotic blessing, wealth and strength blessing, harmonious blessing, friendly blessing, and professional blessing.
If you collect all five kinds of blessing cards, you can share 200 million yuan in cash on New Year's Eve.
After opening the cash red envelope, the money will be sent directly to the StarChat wallet.
This StarChat ad caused huge discussion online.
"Is it true or false to divide up 200 million?"
"It must be fake. I bet not many people will be able to gather it by then."
"Maybe the people gathered here are all insiders."
"Xingyuan shouldn't engage in internal digestion, right?"
"Who knows! It will be updated in a few days. I'll see what the routine is then."
"This is a rubbish activity. Even if you kill me, I won't even play it."
.......
Users are talking to each other, but most people are not optimistic about this activity.
Unknowingly, it’s time to update the new version of StarChat.
Users didn’t believe what they said, but the actions on their hands were not difficult at all. 130 million users chose to update Star Chat immediately.
After Star Chat was updated, an icon with the word "福" appeared on the discovery page.
After users click in, they will see the page that collects the five blessings.
After entering the page, most users first clicked on the gameplay introduction. After a brief browse, users found that this activity seemed to be able to share 200 million!
As long as you collect all the five blessings, you can open the red envelope on New Year's Eve. There are no tricks.
Now the users got excited and started looking for the word "福" to scan.
You can only get three lucky cards by scanning the word "福" in one day.
On the first day, users discovered that the explosion rate of something like Fuqua seemed to be different.
Xingyuan Community, many users have posted their own fortune cards.
The four blessings of patriotism, prosperity, harmony, and friendliness are abundant, but the blessings of professionalism are extremely rare.
At this time, users all understood that Jingyefu was the Songjiangka in Xiaodangjia instant noodles when they were young.
When I was a kid, there was only one way to get a Songjiang Card, and that was to buy more instant noodles.
In the same way, if you want to collect the five blessings and get the blessing of professionalism, there is only one way, which is to collect more blessing cards.
When collecting lucky cards, in addition to scanning three lucky cards every day, you will definitely get a lucky card when you use Xingyuan Pay for the first time every day. You can also get lucky cards by inviting new users to Star Chat, and you can also get lucky cards by adding friends, and friends can also get lucky cards.
You can also exchange Fuqa with each other.
In addition to the Xingchao APP, Xingyuan's other APPs can also earn Fucards. For example, you can get Fucards by reading the daily headlines, you can also get Fucards by watching videos on small websites and connotative jokes, and you can get Fucards by playing the game "PlayerUnknown's Battlegrounds"
Chapter completed!