Many Internet celebrities were born this year, such as Brother Dong’s wife Milk Tea Sister, and Sister Feng who is currently doing pedicures in the United States.

However, Internet celebrities at that time were just in their infancy, and the real emergence of Internet celebrities was from 2014 to 2016.

After 2016, the authorities imposed strict content restrictions on online live broadcasts.

In 2017, the Internet celebrity economy was somewhat quiet.

In 2018, short videos rose again.

The popularity of the mobile Internet has ushered in the explosive growth of the internet celebrity economy, promoted the growth of MCN organizations, and promoted the industrial development of internet celebrities. The attributes of internet celebrities have shown the characteristics of professionalism, personification, virtualization and other characteristics, and are moving towards

Development in the direction of multi-platform.

As the live broadcast platform begins to develop rapidly, the Internet celebrity economy gradually enters the stage of industrialization development.

To put it bluntly, the advancement of information technology has given rise to the internet celebrity economy.

In the beginning, Internet celebrities such as Milk Tea Sister were only spread in the most basic form of text and pictures.

After the rise of the live broadcast industry, Internet celebrities became video-based.

In the next few years, after the rise of short video and live streaming, it will become a mobile video and audio model.

In general, the development of the Internet celebrity economy is consistent with the development of the Internet economy.

However, Internet celebrities want to be famous, which initially only required text creation to create topic hype, but now requires the creation of knowledge, jokes and content creation.

The same is true for the monetization model of the internet celebrity economy.

At first it was copyright income, but later it became commercial advertising income, and finally it came to e-commerce advertising income, content payment, independent brand development, etc.

After a while, Mr. Wang said: "Mr. Luo, I roughly understand the Internet celebrity economy you are talking about. But I don't know how popular it is to become an Internet celebrity and it can bring economic benefits?"

“Let’s start with the definition of internet celebrity.

There are actually different opinions on what an Internet celebrity is, but it seems that Internet celebrities have two very important characteristics: First, like most celebrities, they can have influence and decision-making power on certain behaviors of fans.

The second is to create a tonal online image with strong communication power and influence based on personalized online student content.

Going back to Mr. Wang’s question, to what extent can an Internet celebrity make money?

The Internet celebrity economy relies on the Internet, especially mobile Internet communication and social platform promotion, to form a huge fan and targeted marketing market by gathering a large amount of social attention, and derive various consumer markets around the Internet celebrity IP, eventually forming a complete industry

The economic model of the chain.

This chain is the answer to your question, Mr. Wang. The more chains, the more you make. The fewer chains, the less you make, and you may even lose money.

The extent of this chain is judged by the influence and credibility of Internet celebrities.

For example, if an internet celebrity posts a Weibo post and gets 100 comments in one minute, this is the embodiment of the chain.

To judge how to make money, Mr. Wang needs to grasp this degree himself."

"So, Mr. Luo, who can become Internet celebrities?" Wang Gongzi asked.

"Actually, everyone can become an Internet celebrity. Unlike celebrities, Internet celebrities need to have professional skills. Celebrities may need to be able to sing, dance, and rap...ahem! In short, they have skills such as singing, dancing, and acting.

Internet celebrities may or may not have these skills, just take my secretary, Su Qing, come here and turn around."

Su Qing heard the words and obeyed them obediently.

“Mr. Wang, my secretary can’t sing, dance, or act, but she’s good-looking, has a good figure, and has strong work ability, so she can become an internet celebrity.

We only need to give her a personal profile, such as a confidant big sister, and then let her act according to this profile during the live broadcast.

Internet celebrities like this only need to be beautiful, know a little about fashion and style, be good at socializing, and be more interactive with fans.

This is the first kind of approachable and down-to-earth internet celebrity.

The second type is based on content creation. For example, my daily headlines and connotation jokes contain many Internet celebrities of this type.

They can be self-media, using Weibo, WeChat public accounts, and video and audio platforms as carriers to output original content articles, jokes, and comments.

You can also create something on the spot, such as comics or novels.

This kind of Internet celebrity needs to have certain professional qualities, and at least be better than ordinary people in a certain field.

The third type is the live broadcast platform you plan to build, Mr. Wang, and the anchors you launch will become internet celebrities.

Anchor Internet celebrities are grassroots celebrities and professional anchors who were born on live broadcast platforms. They become popular by displaying their talents, outputting knowledge content, and interacting with fans' videos and voices in real time.

For example, League of Legends anchors can express themselves through scoring points.

Singing anchors can express themselves through their singing voices.

These are all ways to become popular on the Internet, Mr. Wang, do you understand?"

Prince Wang nodded.

"Listening to your words is worse than studying for ten years! No wonder Mr. Luo, you are so much younger than me and you are able to build such a big industry. Mr. Luo's knowledge makes me ashamed!

But Mr. Luo told me so many things today, there must be a purpose, right?"
Chapter completed!