The first round was almost chicken, and everyone was obviously a little dissatisfied.

They then fired the second and third rounds.

Before I knew it, it was already dark outside. After playing all afternoon, I was stunned that I didn’t get to eat any chicken.

Wang Jingren felt numb after carrying alone for a while.

"That's it for today! I basically understand the content of the game. Mr. Xu did a good job." Luo Fan patted Xu Jiale on the shoulder and said.

"Boss, you have given me the award. "PlayerUnknown's Battlegrounds" still has some shortcomings," Xu Jiale said.

"It's not easy to achieve this level in half a year. I want this game to be launched globally on New Year's Day. Can Mr. Xu do it?" Luo Fan asked.

"No problem." Xu Jiale replied without hesitation.

"Okay, Mr. Cao, I'll give you a month to come up with a plan to promote the game globally."

"Okay boss." Cao Shuai nodded in agreement.

"There is also the need for PlayerUnknown's Battlegrounds to form its own league, and preparations must be made early for this."

"League? Is it like Dota's TI and League of Legends' S-game?" Wang Jing asked.

"That's right. As for the holding time, it will be held in the two months of July and August every year. The rest is up to you."

After arranging the follow-up development plan for "PlayerUnknown's Battlegrounds", Luo Fan casually took a taxi and returned home.

The next day, as soon as Luo Fan came to the office, Su Qing said to him: "Boss, I just received an appointment at the front desk, saying that the son of Yida's boss wants to meet you. Do you want to meet him?

?”

"The son of CEO Yida? What is he here for?"

"He didn't say that on the phone."

"Then let's meet! As for the time..."

"Boss, you don't have any work plans for the afternoon after tomorrow."

"Then the day after tomorrow in the afternoon."

Su Qing nodded and added something to Luo Fan's work schedule.

Two days later, at 3 p.m., Yida's son came to Xingyuan headquarters with his secretary.

"This is the headquarters of Xingyuan Technology Co., Ltd.! It looks very grand, no worse than Penguin's headquarters." Mr. Wang said with a smile.

"Mr. Wang, we made an appointment at 3:30 pm. Are you a little early?"

"It's not early. We are here to discuss cooperation. Coming earlier can show our sincerity."

After saying that, Prince Wang walked into Xingyuan's headquarters with his secretary.

A moment later, Su Qing received a call from the front desk: "Secretary Su, Mr. Wang is here."

"Didn't you say 3:30? Why did he arrive half an hour early? Where did you arrange him?"

"I asked Xiao Liu to take him to the reception room on the fifth floor."

"Okay, I understand." So Su Qing hung up the phone, then turned to Luo Fan and said: "Boss, Mr. Wang has arrived and is now in the reception room on the fifth floor."

"Come here half an hour early? It seems he wants something from us!"

"Are we going there?"

"Don't worry, let him sit for a while, and we'll just get over it."

At 3:25, Luo Fan and Su Qing set out from the president's office and arrived at the reception room at 3:30.

When Prince Wang saw Luo Fan coming in, he immediately stood up and came over to greet him: "Mr. Luo, I have admired you for a long time!"

"I have heard about you, Mr. Wang, for a long time." Luo Fan said with a smile.

After the two exchanged pleasantries, they sat down separately.

"Mr. Wang came to my place today for business, right?" Luo Fan asked straight to the point.

"Mr. Luo, I won't hide it anymore. Mr. Luo, I heard that the broadcasting rights of lpl until 2018 are in the hands of your company. I want to acquire the broadcasting rights in the past few years."

"It turns out Mr. Wang is here just for this. I thought you were here to discuss theater-related business!"

"The theater chain is my old man's business and has nothing to do with me. I don't know much about those things either." Mr. Wang said with a smile.

"Then why did Mr. Wang acquire LPL's broadcast rights?" Luo Fan asked.

"It's not convenient to reveal this."

"How about you let me guess?"

Prince Wang was stunned for a moment.

Before he could speak, Luo Fan started his own analysis: "Mr. Wang heard that you obtained a sum of funds from your father. The amount of money is not much, but not much. At least you want to use this money."

Taking a piece of the pie from most existing industries is not enough.

So your only choice is to find another way, such as the O2O industry.

And Mr. Wang, you came to me to acquire the broadcasting rights of lpl, it should be to prepare for entering the new O2O industry, right?"

"As expected of Mr. Luo, Mr. Luo, can you guess what I want to do?"

"I guess it's a live broadcast, right?"

After a moment of silence, Mr. Wang said: "Yes, I want to do a live broadcast.

With the popularization of 4G network, the two largest live broadcast platforms on the market are Douyu and Huya.

Huya is the former game live broadcast department of YY. This department was launched in 2012. After two years of development, it has become fully fledged.

Not long ago, the yy game live broadcast department became independent and established the Huya live broadcast platform to operate independently.

Then it actively introduced capital in the process, and with the support of its own platform's technology and traffic, began to fully enter the live broadcast industry.

The predecessor of Douyu was the barrage live broadcast of Mr. Luo’s old rival acfun. It was a live broadcast sharing website. They officially changed their name to Douyu TV on January 1 this year to enter the live broadcast industry.

In addition to these two companies, there are many other small and medium-sized live broadcast platforms.

From your perspective, Mr. Luo, you should be able to see that the live broadcast industry is still in chaos.

There are no reasonable laws and regulations restricting the live broadcast industry, and people are generally curious about the live broadcast industry. In addition, the hardware for live broadcast has now reached the standard, so it is a good opportunity to enter the live broadcast industry.

I want to create a live broadcast platform of my own, and I already have a seat at lpl. If I get the broadcast rights from lpl, I think my live broadcast platform should soon surpass Huya Douyu and become the leading domestic live broadcast platform."

This chapter is not finished yet, please click on the next page to continue reading the exciting content! "Mr. Wang, your idea is good, but it is not that easy to implement.

Even if I sell you the broadcast rights of LPL, you probably won’t be able to do it." Luo Fan said with a smile.

"Why?"

"Because you have misunderstood the key points of the live broadcast industry."

“The focus of the live streaming industry?”

"That's right, Mr. Wang, what do you think is the most important thing about a live broadcast platform?" Luo Fan asked.

"It should be the content, right? Only when the content is interesting and rich can it attract more people to the live broadcast platform."

"It's wrong, and it's absolutely wrong! The most important thing about a live broadcast platform is not the content, but the people doing the live broadcast.

Content is not something you should worry about, Mr. Wang, but the live broadcasters need to do everything they can to retain their viewers. All you have to do, Mr. Wang, is to retain the live broadcasters."

After hearing Luo Fan's words, Prince Wang's eyes lit up.

"Mr. Luo, can you elaborate more?"

"People who want to talk about live broadcasts have to talk about a concept: entertainment to death.

This is a concept proposed by media culture researcher and critic Neil Postman in the 1980s.

He believes that today's society is an era of entertainment, and all public discourse is increasingly presented in the form of entertainment and has become a cultural spirit.

Our politics, religion, news, sports, education and business have all willingly become appendages of entertainment without complaint or even silence. The result is that we have become a species that entertains itself to death.

In the era of mobile Internet, this situation has become more and more obvious.

The growing influence of celebrities today is the best proof of this.

So in my opinion, the most important thing for a live broadcast platform is to capture this spirit of entertaining people to death.

At the same time, we can radiate this spirit to individuals and create stars who belong to the live broadcast platform."

"Celebrities who belong to the live broadcast platform..."

"That's right, to use the current Internet term, they can be collectively called Internet celebrities.

The live broadcast platform relies on the Internet celebrity economy to develop rapidly, and Neil Postman's "Amusing Ourselves to Death" predicts the arrival of the Internet celebrity economy."

Luo Fan's words made Wang Gongzi unable to recover for a long time. He knew about entertaining to death, but he had never heard of the concept of internet celebrity economy before.

In fact, the birth of the Internet celebrity economy is inevitable in a sense.

Because the advancement of Internet technology will inevitably bring about extensive cross-regional and cross-cultural connections, it will also give rise to the internet celebrity economy.

In China, widespread attention to internet celebrities first began in 2012.
To be continued...