Chapter 283 Meituan’s Dilemma and Opportunities(1/2)
Mr. Wang from Meituan has never hated the phrase "I am not short of money" as much as he does now.
The reason why he came back to Xingyuan to find Luo Fan was because Penguin and Alibaba had reached an agreement. Penguin took the lead and the two companies, Meituan and Ele.me, officially merged.
Then Meituan will gain the market of Are You Hungry and compete with Baidu Takeout?
Xingyuan owns 10.4% of Meituan’s shares and 9.1% of Meituan’s shares. When the merger of the two companies is completed, Xingyuan’s shares will most likely exceed 15%.
Moreover, Xingyuan's shares in Hungry? have voting rights. After the merger is completed, more than 15% of the shares in the share reorganization will also have voting rights.
Although currently 75% of Meituan’s voting rights are in the hands of Penguin and Wang Xing themselves, and Penguin doesn’t do anything, it basically means that Wang Xing himself has 75% of the voting rights.
But after the merger of the two companies, Wang Xing only has 50% of the voting rights left at most, and the rest is in the hands of others.
Moreover, not everyone within Meituan agrees with this merger plan. If some people from Xingyuan and Xingyuan get more than 33% of the voting rights, it will be equivalent to giving Xingyuan a veto power. This will have a negative impact on Meituan.
This is a huge disadvantage for Tuan and Are You Hungry?
That's why Mr. Wang rushed to Xingyuan headquarters to talk to Xingyuan about this matter in such a hurry.
Once he can buy back 10.4% of Xingyuan's shares, he won't have to worry about it later.
Therefore, after Mr. Wang heard that Luo Fan refused the share repurchase on the grounds that he was not short of money, he did not give up. He quickly said: "Mr. Luo, there is no point in keeping Meituan's shares in your hands. The value of these stocks
The right to vote belongs to me."
"I know. I don't care whether I have voting rights or not. Mr. Wang, I am really optimistic about your company. I think Meituan's shares may be more valuable in a few years."
Luo Fan’s words are not nonsense. Although the food delivery market is currently dominated by Baidu Food Delivery, Meituan’s basic group buying market has not been shaken.
Baidu Nuomi only opened up online sales channels for movie tickets with the help of Xingyuan's theater chain.
Nowadays, in the eyes of most people, Baidu Nuomi is just an APP for buying movie tickets. For online food ordering and so on, they will still choose Meituan without hesitation.
When an industry is monopolized, it will be very difficult for outsiders to seize this market. In the field of group buying, it is too difficult to shake Meituan's dominance. Even Luo Fan does not want to give up his shares in Meituan.
Not to mention that Meituan currently occupies the third-tier market in the food delivery industry. This market share may not seem large, but it is the national market.
Besides, this time Mr. Wang came in a hurry. All fools knew that Meituan must be making big moves, so they were eager to buy back these shares.
No matter what Meituan’s big move is, Meituan is now Xingyuan’s enemy, and Xingyuan just needs to kill it and not sell it.
Mr. Wang sighed and thought: "If I had known that Xingyuan would wear a pair of pants with Baidu in the future, Meituan's shares would definitely not be sold to Xingyuan.
Although the voting rights of this part of the shares belong to Mr. Wang, Xingyuan only enjoys the economic benefits.
But as a protection for investors, once the shares are reorganized, the voting rights will return to Luo Fan.
Meituan and Alibaba’s 15% voting rights are more or less. Although they can be forcibly diluted, with Xingyuan’s current strength, they are not afraid of such a move at all.
Moreover, not everyone in the company supports the merger with Hungry? If these 15% shares are used by someone with malicious intentions, it will be troublesome, so these shares must be recovered."
Thinking of this, Mr. Wang decided to change the direction and persuade Luo Fan: "Mr. Luo, why should we be tough with our Meituan? Mr. Luo, whether it is Baidu Takeout or Baidu Taxi, the majority of the shares are with Baidu. To put it bluntly, the core of Xingyuan's current business is
It is to create your own ecological chain.
For Xingyuan, the two businesses of Baidu Takeaway and Baidu Taxi are just a link in the ecological chain, not the core of the ecological chain. Mr. Luo does not need to bother with these small links. He should shift his target to bigger threats.
"
Luo Fan heard this and said with a smile: "Wang always feels that my direction is wrong? I should now go all out to deal with the threats of the giants?"
Mr. Wang did not answer this sentence. Sometimes the words are too clear and meaningless. He took a sip of the tea brought by Su Qing and continued: "It doesn't matter what I think. Mr. Luo should know very well about me."
What is said is not true.
It is true that Meituan is now the enemy of Baidu Waimai, but in addition to Meituan and Are You Hungry?, there are more than a dozen other food delivery brands that have not fallen.
But no matter how hard we food delivery platforms work, it won’t have much impact on you, Mr. Luo, because Mr. Luo, your future enemy is not us food delivery platforms. What should you do, Mr. Luo?
I think you should know better than me.
Mr. Luo, instead of continuing to support Baidu Takeout in the takeout market, why not focus on Xingyuan’s core products, such as Neihan Duanzi.”
Hearing Mr. Wang's words, Luo Fan was stunned for a moment. He didn't expect that Mr. Wang could actually see that Xingyuan Future's core industry was Neihan Duanzi.
This made Luo Fan admire Mr. Wang even more. No wonder Mr. Wang was able to control the country's takeout market in his previous life.
However, Luo Fan definitely couldn't admit this kind of thing. Luo Fan continued to bring the topic back to the food delivery industry: "Mr. Wang's words do make some sense, but I do think that the food delivery and taxi-hailing industries are very important to us. After all, it is about Xingyuan
Payment, payment is also the core of the ecological chain.
However, I quite agree with Mr. Wang’s previous point of view, that is, Baidu Waimai has other competitors besides Meituan.
But based on the subsidy war in recent years, I think most people should have seen it clearly.
When a large number of new players appear in the industry, it would indeed be a loss to continue to compete head-on in a small area and let other newcomers expand the market with peace of mind. Unless the coverage area of the two companies covers the whole country, it will be a waste of money at that time.
Competition will destroy other peers.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Therefore, these dozen small food delivery platforms will not survive for long. In the end, only Baidu, Meituan, and Hungry.com will be left on the market.
Mr. Wang told me so much just because he was afraid that he would not be able to compete with Baidu Waimai in the final competition. After all, Baidu Waimai was defeated by Baidu and us. Even if Baidu Waimai failed, we would still have the bottom line to prevent it from collapsing.
Meituan will be completely doomed if it fails, so Mr. Wang, you want to try your best to weaken the support of Baidu Waimai, and at the same time take back Meituan’s activities, do larger-scale financing or mergers and acquisitions, and fight against Baidu Waimai, am I right?”
Mr. Wang was silent for a moment and did not refute.
Luo Fan smiled and continued: "Mr. Wang, actually you are still on the same path now. I think Baidu will not mind buying your Meituan. With the current situation of Meituan, the valuation will definitely not be low."
"This is impossible! Meituan will not sell it."
"Then there's nothing to talk about."
Seeing Luo Fan's resolute attitude, Mr. Wang sighed and said, "I understand what Mr. Luo means. In that case, let's talk about other things!"
"Others? Mr. Wang, tell me."
"Mr. Luo will not sell his shares, nor will he stop cooperating with Baidu. Presumably, Mr. Luo will have a large say in Baidu Takeout for a long time to come.
Just as you, Mr. Luo, just thought, our Meituan will expand in the future and then start a new round of subsidy war.
I would like to ask Baidu Waimai to work with us to quickly eliminate the last competitors in the market, and then continue to subsidize until the outcome of both parties is decided.
Mr. Luo should be very clear that in the food delivery industry, although the operating costs are much higher than group buying, if another giant enters the market, it will actually become their advantage.
At this time, none of us want to see capital investing in new food delivery platforms. It would be better for us to be the only one competing in the market.
I may even stop providing subsidies by then and let time decide which food delivery platform will win.
Mr. Luo, a smart person, should also know that Penguin invests in our Meituan for payment.
I'm not interested in paying, and I don't have the ability to pay in the next second. What I'm worried about is that Meituan and Baidu Waimai are losing money, and Meituan will definitely be forced to follow the financing and reduce my shares.
If Baidu Waimai does not raise funds, all the money will be from Baidu and Xingyuan. Even if Xingyuan has games, headlines, and connotation jokes, it will not stop Baidu Waimai and Baidu Taxi from burning money together in the future, right?
Therefore, whether it is Meituan or Baidu Waimai, we must not continue to consume like this. This is not a good thing for us."
"Mr. Wang is right, but I don't agree." Luo Fan said with a smile.
"Why?" Mr. Wang's face changed. He really couldn't figure it out. His proposal was the best for the development of the two companies. Even if there would be conflicts in the future, it would be beneficial for both parties to form a tacit alliance in the short term and stop burning money.
Isn’t that always a good thing?
"Because I think, Mr. Wang, you are a more difficult opponent than Penguin and Ali." Luo Fan looked directly at Mr. Wang and said.
"Penguin and Alibaba are indeed very rich, but Mr. Wang, you have not leaked anything from the time you came to the office to now. As soon as you get to the key issues, you start to be careless. For opponents like you, Mr. Wang, I think it is the most troublesome.
It’s always elusive.”
After listening to Luo Fan's words, Mr. Wang was silent. In order to develop group buying, Meituan has raised funds three times.
Now after the merger, Meituan has to compete with Baidu Waimai. As long as Baidu Waimai takes the initiative to attack, Meituan must keep up.
If both parties continue to spend like this, Meituan will definitely consume too much funds and continue to raise funds, which will threaten Mr. Wang’s absolute controlling interest and seriously affect the development of Meituan.
Looking back at Baidu Takeout, behind Baidu Takeout are Baidu and Xingyuan. One has money and the other has publicity resources, so there is no need for financing at all.
Baidu and Xingyuan can also always hold the absolute controlling stake in Baidu Waimai.
Moreover, Xingyuan also has other sources of profit and is not afraid of burning money at all. Baidu Waimai is also a part of Xingyuan's payment channels. Therefore, to a certain extent, Xingyuan only needs market scale and does not value short-term profits.
Based on this calculation, it is indeed impossible for Xingyuan to reach this tacit understanding with him.
But now Mr. Wang no longer wants to spend any more time. Once Meituan merges with Ele.me, the company will inevitably have a lot of voices. Not to mention other things, at least the 15% voting rights cannot be allowed to fall into the hands of other people.
Thinking of this, Mr. Wang gritted his teeth and said: "Mr. Luo, I won't hide it anymore. Mr. Luo and our Meituan will indeed make big moves as you think."
"Oh? What's the big move?" Luo Fan asked with interest.
"Meituan will merge with Ele.me under the leadership of Penguin. At that time, the next round of subsidies will begin. The first phase will be to eliminate all small food delivery platforms, and the second phase will be to compete with Baidu Waimai."
Hearing this, Luo Fan suddenly realized, no wonder Wang always came over in a hurry, he couldn't sit still!
The merger of Meituan and Ele.me is both a good thing and a bad thing for both parties.
The good side is definitely the market share outside.
The combined takeout market share of Meituan and Hungry.com can reach about 45%, which is not far behind Baidu Takeout.
The downside is that Mr. Wang’s shares and voting rights will be further diluted.
Therefore, to Mr. Wang, the shares held by Luo Fan are particularly valuable.
"What does Mr. Wang want to do when he tells me this?"
To be continued...