Neither Mr. Li nor Mr. Deng expected that Baidu Taxi would adopt such a large subsidy, and it looked like it was cost-effective.

After years of subsidy war, those who work in the Internet industry should know that burning money between the Internet industry cannot actually be a way to gain user loyalty.

Take Baidu Takeaway, which is now at its peak, for example. Even if Baidu Takeaway now controls more than half of the national takeaway market, as long as new takeaway platforms appear, they can still steal all Baidu Takeaway users if they have enough funds.

No matter how good Baidu takesaway is, it is impossible for users to avoid the benefits of other platforms.

But on the other hand, once the subsidies on the new platform are gone, even if billions have been spent, users will scatter.

Therefore, burning money to cultivate user habits is just a little psychological comfort to attract giants to invest and spend a lot of money to seize the market.

The real purpose is to waste all other competitors to death.

Of course, this is a consideration that only those who have become chess players will have.

Most companies burn money in the early stages of their establishment to quickly form scale and gain investment from these chess players.

When Bumblebee was established, the online car-hailing platform had already begun to expand its territory in various cities, and General Deng and General Li lost the opportunity.

In desperation, they will set off other ways and specialize in conquering a big city. Once they are taken down, they can tell the most perfect PPT story to venture capital.

It was originally done according to the plan of both of them.

But they never thought that Baidu Taxi suddenly made an attack, and they would spend money like crazy, and do their best to seize the market in Shanghai.

Faced with the well-funded Baidu Taxi, Bumblebee quickly fell on the brink of life and death.

"How much money does it have in our account?" Mr. Li asked with a slightly changed face.

"There is still 3 million yuan, which seems to be a lot, but we can't hold on for long in the face of an offensive like Baidu Taxi.

Now we only have two ways to go, either keep up with the pace of Baidu taxi and burn money with all our might, but if we don’t get new financing before the funds are burned out, the company will be completely finished.

Or we can only lurk and wait for the amount of money spent on Baidu taxi to drop, and we will find a way."

"No, you must not stop." Mr. Li vetoed the subsequent proposal without thinking.

When burning money, you either don’t burn it or you can’t stop it, because if you stop, the user will be taken away by others, and all the money before will be wasted.

More importantly, once this behavior occurs, no venture capital company will consider you, which is basically equivalent to giving up the company's future.

Mr. Deng obviously understood the truth, she sighed and said, "Oh! I understand what you mean, but with our funds, if we continue to confront Baidu Taxi like this, I'm afraid we won't be able to hold on for even a week."

Mr. Li was silent for a moment and said, "Have you ever asked why Baidu taxi suddenly burned so much money in Shanghai?"

"I asked, but I didn't find anything. As far as I know, Baidu has obtained 25 million meters of funds from Baidu and Xingyuan before taking a taxi.

But this money is planned to deploy the national urban market. It is a bit unreasonable to suddenly burn money like this in Shanghai." Mr. Deng said with a frown.

"No wonder you didn't find out anything. For this matter, don't look at Baidu taxi, but look at the capital behind Baidu taxi." Mr. Li said.

"Does Baidu and Xingyuan?"

"That's right, Baidu Taxi's biggest help in burning money this time is the large number of advertising on Toutiao.

Like Baidu Takeout, Xingyuan occupies 40% of the shares, and the remaining 60% is in Baidu's hands, so strictly speaking, Baidu Taxi and Baidu Takeout are actually subsidiaries of Baidu.

This time, Daily Toutiao spared no effort to help Baidu take a taxi in Shanghai, which was a problem in itself.

As far as I know, the advertising space of Daily Toutiao is very popular in the advertising market. If you want to buy such a large range of advertisements, you need to make an appointment in advance for a long time.

It is unlikely that Baidu Taxi will buy advertising spaces so long in advance. With the position of Daily Toutiao in Xingyuan, a Baidu Taxi subsidiary is not qualified to obtain such great help from Xingyuan.

The only explanation mentioned above is that this operation of Baidu Taxi listed in Shanghai is Xingyuan's meaning. They paid for traffic and money, so Baidu Taxi is working so hard."

After hearing Mr. Li's words, Mr. Deng was silent for a moment and asked, "It's not because Shanghai is Xingyuan's headquarters, they did this?"

"It is estimated that this is the only possibility. Xingyuan holds 40% of Baidu Taxi's shares and voting rights, and Baidu Taxi is likely to not accept financing from other capitals like Baidu Takeaway. In the end, the two giants Xingyuan and Baidu hold 100% of the shares.

So in a sense, Baidu Taxi is also Xingyuan’s own taxi-hailing software, and Shanghai is Xingyuan’s headquarters. How can others snore on the side of the bed? It’s understandable that Xingyuan would do such a move.”

"If this is the case, then we will be in more trouble!" Mr. Deng said with a wry smile.

If Baidu Taxi draws funds from other projects to Shanghai, then they still have a certain chance, but if Xingyuan supports it, then Bumblebee will definitely be dead.

"We have no chance to fight Xingyuan. Even if Xingyuan is not as good as the BAT giants, I am not much different from that of the BAT giants, let alone one of the BAT giants is wearing a pair of pants with Xingyuan.

So there are only two ways before us. First, we Bumblebee seeks investment from other capital.

The second pair of Xingyuan sells our company." Mr. Li said in a serious tone.

After listening to Mr. Li's words, Mr. Deng was silent for a moment and said: "Now, only Alibaba and Penguin can fight against Baidu Xingyuan, but we are not famous now. Why should Alibaba and Penguin support us?

Moreover, Alibaba and Penguin have invested in Kuaidi and Didi respectively. The development of these two companies is not bad. They will not choose us no matter how they think about it, right?"

Mr. Deng also understood Mr. Li, but online car-hailing is about publicity and burning money. In the future, only with the support of capital can you win this battle.

Therefore, whoever can get the support of giants can have a place in the future online car-hailing market, which is already a consensus in the online car-hailing industry.

The original idea of ​​Mr. Li and Mr. Deng was the same. First, they had to win Shanghai and defeat other online ride-hailing companies in Shanghai. After their fame came out, they would have the confidence to find capital investment.

But now Baidu taxi operation has ruined all the layout.

"If you don't have a chance, you have to fight for it. If you don't go, you will die." Mr. Li looked at Nanfang and said firmly.

...

Regardless of Bumblebee's reaction, Baidu Taxi has high subsidies and high publicity strategies, and is rapidly promoting the market in Shanghai with a trend of breaking down. At the same time, Baidu Taxi has also opened the official account of Xingchao.

As long as users follow Xingchao’s official account, they can operate directly on Xingchao without downloading the Baidu Taxi APP. The functions are the same as those of the APP, and they can also simply use Xingchao Payment to make payments.

Baidu Takeaway Xingyuan did not do this because Mr. Li needed to use Baidu Takeaway to develop Baidu Nuomi.

Now that Baidu glutinous rice has been made, Mr. Li has not asked more about it, so Xingyuan added the Baidu taxi function to Xingchat.

This is also Xingyuan’s layout for its own ecological chain.

Xingyuan’s official account can cover various functions, and users can operate directly as long as they follow.

On the one hand, this can prevent Xingchas from becoming bloated and affecting Xingyuan's core social functions, while on the other hand, it allows users to have the right to choose themselves.

Users who need these offline services can follow these official accounts through Xingchat.

Moreover, doing this can save the memory of users' mobile phones. Today's Android smartphones may run very quickly when they first bought them, but they basically start to stutter after half a year, and the memory is not enough, which will also make many people unwilling to have too many APPs on their mobile phones.

In summary, Baidu Taxi has also added a new promotion method.

At the same time, Hangzhou, Kuaidi's headquarters, founder Mr. Zhang, looked at the news about Baidu Taxi in Shanghai, frowned and said, "Baidu Taxi is so ruthless in Shanghai, aren't you afraid of affecting the expansion of other cities?"

"Mr. Zhang, I feel that either Baidu Taxi secretly obtained new financing, or Xingyuan spent money alone to raise funds again." said Mr. Zhang's assistant Xiao Li.

"It should be, I feel that the latter is more likely. After all, Xingyuan's Daily Toutiao spares no effort to attract traffic to Baidu taxi. Without Xingyuan's nod, how could Baidu taxi let Daily Toutiao help them like this?"

"Mr. Zhang, you are right. Mr. Chen also analyzed this before." Xiao Li said.

"This is all on the surface, but it's useless to guess what Baidu taxi layout looks like.

Now that Baidu Taxi's expansion in Shanghai is no longer stopped, I plan to leave for Alibaba's headquarters tomorrow morning to see if Alipay can directly subsidize users who use Kuaidi.

Otherwise, if so many cities continue to subsidize, I am afraid that in two or three months, we will have to raise funds again."

"But Mr. Zhang, Alipay is now subsidizing food delivery if you are hungry. Can we reach an agreement at this time?"

"Are you hungry? Haha! Now the market share of Is hungry is less than 20%. Baidu Takeaway is now the dominant player. In most cases, Mr. Ma will choose to give up the takeaway industry, sell it, and then make every effort to develop online car-hailing. This is our opportunity."

This is true. Alibaba and Penguin had already reached an agreement secretly. Now I have entered the merger and acquisition process. Will Meituan acquire Erection with Penguin's support?

Then Penguin will do its best to compete with Baidu takeaway in the takeaway industry.

Online car-hailing is dominated by Alibaba, competing with Baidu Takeout.

Mr. Zhang's colleagues in Alibaba have already told him about this news quietly, so he decided to go to Alibaba.

However, Mr. Zhang is also very clear that once Alipay subsidizes Kuaidi, other online ride-hailing companies will also be the same. Several Internet giants that are ranked in the takeaway industry will transfer the battlefield of the money-burning war to the online ride-hailing market.

But this is what Mr. Zhang wants to see, because there are too many online ride-hailing platforms in various cities now and there is too much uncontrollable. If the giants burn money like this, it is enough to clean them up. This will also be beneficial to Kuidi and can save a lot of money.

But in this way, whoever wins and loses in the online car-hailing industry can only depend on who is stronger in the giants behind it.

...

Just as the online car-hailing market in Shanghai was in full swing, Xingyuan welcomed a special guest.

"Mr. Wang, welcome." In the office, Luo Fan smiled and greeted the person.

"Mr. Luo, we last met two years ago, right? I didn't expect that Xingyuan had grown to this scale after just two years. Mr. Luo's vision and decision-making ability are really enviable!"

"Mr. Wang joked that your Meituan is not bad either." Luo Fan said with a smile.

That's right, the person who came to Xingyuan to visit Mr. Wang from Meituan at this time.

"Mr. Luo, don't shiver me. Compared with Meituan and Xingyuan, the scale difference is not a little bit."

Luo Fan didn't want to repeat this meaningless greeting, so he asked straight to the point: "Mr. Wang came to me today to praise me, right?"

Mr. Wang's expression became serious when he heard this: "Mr. Luo is quick and easy, I don't hide it anymore. I want to buy back the shares of Meituan in Xingyuan's hands."

Luo Fan was a little surprised when he heard this. He didn't expect that Mr. Wang from Meituan came to buy back the shares.

When Meituan was first established, Xingyuan acquired 25% of Meituan's shares, but only the dividend rights and no voting rights.

Now Meituan has completed its D round of financing, and Xingyuan has not followed up and allowed the shares to be diluted. Now 25% of the shares in Xingyuan's hands have been diluted to 10.4%, and these shares have no voting rights, which should be irrelevant to Meituan.

But today, Mr. Wang actually came over because of these shares, which made Luo Fan unexpected.

"Mr. Wang, is your Meituan going to make any big move?" Luo Fan asked tentatively.

"In your opinion, Mr. Luo, our big move is just a small fuss!"

"That's not necessarily true, and Mr. Wang, your Meituan and Baidu Takeaway are competitors. From our Xingyuan's standpoint, our two companies are also hostile. At this time, you come to me to buy back the shares, I will think too much!"

Hearing this, President Wang sighed and said, "Mr. Luo, I really want to buy back the shares. These shares are useless for Xingyuan to keep in his hands. How about it be more convenient to others?"

"Mr. Wang is joking. I am very optimistic about Mr. Wang's company. I think it is better to keep these 10% shares in a few years, so it is better to keep them in your hands." Luo Fan said with a smile.

Mr. Wang was silent when he heard this. After a while, Mr. Wang asked: "Don't Mr. Luo listen to my offer?"

"No need to listen, I'm not short of money."
Chapter completed!