In this business order, Bangzi Kingdom and Betel Nut paid more.

Of these two, one was disliked by Luo Fan, and the other could not be promoted. In addition, Luo Fan also eliminated some other products, leaving only four to choose from among more than a dozen business orders.

Gao Meng glanced at the remaining four orders and thought, "How can we use up all the food and drinks left?"

This is actually a normal phenomenon. Generally speaking, the food industry invests more in advertising. Without advertising, how would consumers know about your food?

According to data from a survey in 2019, the food industry’s investment in advertising has ranked among the top three in the advertising market for 11 consecutive years (alcohol is also considered a food category). Among them, it ranked first in 7 years, and the remaining 4 years were dominated by

Health products and smartphones dominate.

Among them, the most successful advertisement in the food category is Tongyi Laotan Pickled Cabbage Beef Noodles, with a production ratio of 1:2 to 1:3.

The so-called investment ratio refers to the percentage of advertising investment ÷ total sales.

In other words, Tongyi Laotan Sauerkraut Beef Noodles can earn 2 to 3 yuan in revenue for every one yuan spent on advertising.

Generally speaking, in the food industry, it is a very good achievement if the advertising-to-production ratio can reach break-even. An achievement like Tongyi Laotan Pickled Cabbage Beef Noodles is also a legend in the industry.

Unfortunately, the advertising miracle of Tongyi Laotan Sauerkraut Beef Noodles was shattered by the drag of Master Kong Laotan Sauerkraut Beef Noodles.

Master Kong's sauerkraut is so sour and refreshing that consumers are not satisfied with other brands of Lao Tan sauerkraut beef noodles, which greatly affects sales.

And coincidentally, Master Kong's Lao Tan Sauerkraut Beef Noodles was on the menu on Luo Fan's table.

The remaining three business orders are high-end ice cream brands and Luxue, KFC, and Yili Ice Factory.

Luo Fan directly pulled out the business orders from KFC and Ice Factory and said: "Just these two!"

"Why didn't the boss choose He Lu Xue?"

"Because the effect of our advertising for He Luxue is not very good, most of the people using our connotation jokes are student party members and young people who have just entered society.

Helu Xue's ice cream is too expensive, not many people will pay for this kind of ice cream.

In comparison, Ice Factory only costs one yuan a piece, which is more suitable for consumption by our user group."

Gao Meng nodded and said nothing more.

After watching Gao Meng leave, Luo Fan leaned on his chair and muttered to himself: "You can't choose a double-standard company like Lu Xue!"

Before Luo Fan traveled through time, the double-standard incident of Menglong using different formulas in China and Europe had already caused a stir.

Menglong is a high-end ice cream brand owned by Heluxue.

Speaking of He Lu Xue, Luo Fan remembered that when he was a child, he loved to eat He Lu Xue’s cute ice cream.

Heluxue is a joint venture between Unilever and China's Qunxing Group.

Unilever holds 85% of the shares and Qunxing holds 15%. It was this company that opened up China's high-end ice cream market.

Luo Fan remembered that when he was a child, there was no such thing as ice cream at all, and all he ate was popsicles and popsicles.

Later, I don’t know when, freezers with Lu Xue’s logo and large red and white parasols appeared on the street. The ice cream inside looked much more high-end and classy than popsicles just from the packaging alone.

At that time, a piece of ice cream sold by He Lu Xue would cost 1,500 to 2 yuan, and for the same money, he could eat several popsicles.

This is the first type of high-end ice cream in Luo Fan’s impression.

Later, freezers with the Nestlé logo also appeared on the streets, but Luo Fan remembered that Nestlé was a little more expensive than Lu Xue's ice cream, which was something he could never afford when he was a child. Naturally, Luo Fan had never bought one.

By the time Luo Fan was in junior high school, the freezers of Lu Xue and Nestlé suddenly disappeared from the streets, and were replaced by ordinary freezers, mixed in with Lu Xue, Nestlé, Lao Popsicle, and Yili.

At that time, Luo Fan's favorite was Yili's Little Prodigy. At that time, he would take one from the freezer of his supermarket every day.

A few years later, Luo Fan entered high school. At that time, there was a clear distinction between high-end ice cream and low-end ice cream. They were both sold separately, as if high-end ice cream and low-end ice cream were put together and would lose value.

When Luo Fan changed jobs for the last time, the boundaries between high-end ice cream and low-end ice cream became blurred again.

All kinds of ice cream are mixed together in convenience stores, and some high-end ice cream is even deliberately placed with ice cream such as Popsicle and Little Pudding.

When consumers see these two kinds of ice cream placed together, they usually subconsciously think that the prices of the two ice creams are close. At this time, consumers are actually fooled. Often, one piece of this kind of ice cream costs more than ten or even dozens of yuan.

Money, hence the name Ice Cream Assassin.

Luo Fan also suffered losses in his previous life. In the summer of 2021, Luo Fan went downstairs to buy cigarettes at the company. Luo Fan had a habit in the summer. When he passed by the freezer in a convenience store, he would always take an ice cream stick. This time too

No exception.

At that time, Luo Fan took a very simple-looking ice cream placed next to the small pudding, and then went to check out.

In the end, a box of Yellow Crane Tower was RMB 16 and an ice cream was RMB 36. Luo Fan wanted to put it back, but there were so many people lined up behind him, so he finally chose to bite the bullet and pay.

Ordinary ice cream makes your mouth feel cold when you eat it, but this 36-inch ice cream made Luo Fan feel like his heart was cooling down after eating it.

So far, Luo Fan's habit of grabbing ice cream from the freezer has been completely cured.

Thinking of this, Luo Fan suddenly wanted to eat ice cream. He couldn't afford those expensive ice creams before. Now, could he specially choose ice cream assassins to eat?

So Luo Fan got up from his chair, hummed a small tune and left the office.

He walked to the door of Li Jingyi's office and found that the door of Li Jingyi's office was open. Luo Fan subconsciously glanced inside, but saw Li Jingyi talking and laughing with a boy in the office.

Luo Fan's intuition told him that this boy had an unusual relationship with Li Jingyi, and he suddenly remembered a classic joke from his previous life:

"It's a misunderstanding" "It's not what you think" "I just like the atmosphere" "My friend insisted on asking me to go" "They are all best friends" "It's just a simple drinking" "Ignore men" "I don't think so if you think so"

I can't help it." "I don't know my best friend brought it." "I'll tell you when I get home." "I didn't even talk to him." "It really was the atmosphere." "I wore it." "He took it off when I wasn't paying attention." "Afterwards.

"I've taken the medicine." "The baby must be yours." "Maybe the hospital made a mistake." "Is blood relationship important?" "There were too many people at the time." The most important thing is "Don't you have any problems?"

Thinking of this, Luo Fan couldn't help but clear his throat.

Li Jingyi and the boy turned their heads at the same time.

"Luo Fan? Why are you here? I was thinking of going to find you later!"

"Find me?"

"Yes! I want to introduce him to you." Li Jingyi said with a smile.

"I'll do it myself! Hello, Mr. Luo, I am Jingyi's former neighbor. My name is Qian Mingshu. I studied painting with Jingyi's mother, Teacher Gao, for six years.

Later, I was admitted to the Central Academy of Fine Arts and studied character graphic design. In 2008, I went to Vienna for further study. I just returned to China this year after completing my studies."

"Um, hello Mr. Qian."

"Mr. Luo, I came to your company to find a job," Qian Mingshu said straight to the point.

"Looking for a job? Do you want to join the art department?"

"Mr. Luo, I heard that your company has the idea of ​​setting up its own special effects team. I learned this knowledge in Vienna, and I also interned for a period of time in the special effects teams of Pirates of the Caribbean and Harry Potter.

Originally, I thought about staying abroad, but due to some changes at home, I had to come back.

After I came back, I discovered that most of the domestic special effects teams serve game companies, and there are very few special effects teams that can support the film industry.

Mr. Luo, I heard from Jingyi that your company has its own theater chain and also has the idea of ​​setting up a special effects team. I hope Mr. Luo can give me a chance."

Luo Fan's expression was a little strange when he heard this. The company does have the idea of ​​establishing its own special effects team, but not now!

According to Luo Fan's plan, the special effects team was established only after the 4G network became fully popular.

Moreover, Xingyuan's special effects team mainly serves games. Luo Fan has never wanted to develop a special effects team that supports the film industry.

"Ahem, Mr. Qian, I think you have misunderstood. Our company does have the idea of ​​setting up a special effects team, but our company's special effects team mainly serves games.

Compared with the film and television industry, the gaming industry is our company's core business, and the establishment of theater chains is only to assist the operation of the company's core business," Luo Fan said.

After listening to Luo Fan's words, Qian Mingshu did not feel disappointed. He had thought of this a long time ago, but Qian Mingshu felt that Xingyuan's special effects team would not be limited to games in the future.

"I understand what you mean, Mr. Luo, but I think your company's special effects team cannot only serve games in the future, so I still want to ask Mr. Luo to give me a chance."

Hearing this, Luo Fan turned his head and looked at Li Jingyi.

"Don't look at me! I don't know that Senior Brother Qian is going to come here. You can just watch and make the decision. Don't worry about me."

After hearing this, Luo Fan lowered his head and thought for a moment before making a decision.

The company's special effects team will be established sooner or later. Now if there is a self-recommended person, he can be given a try, but the prerequisite is that he can prove that he has the ability in this area.

If his personal abilities are good, Luo Fan wouldn't mind giving him a chance given his experience as an intern on the crews of Pirates of the Caribbean and Harry Potter.

"Mr. Qian, let's do this! If you are willing, you can prepare a resume and send it to our company's email. As long as you are good enough to pass our HR review, we can continue to talk about building a special effects team.

"

Qian Mingshu's face lit up when he heard this. What he wanted was Luo Fan's promise. There would be no problem in passing the interview based on his resume and work experience.

Not to mention Xingyuan, even BAT can join him.

If he just went to BAT, he would be just an ordinary employee, because these big companies already have their own special effects teams, and only here at Xingyuan would he have the opportunity to realize his dream.

Being delayed by Qian Mingshu, Luo Fan was too lazy to buy ice cream. He returned to the office and opened a market research report sent by Xu Jiale in his mailbox.

Today is April 16, 2012. One-third of 2012 has passed. In the past few months, the mobile game market environment has changed quite a lot. Heixingyuan has focused on several games such as Clash of Clans.

The development strategies of games are different. Other domestic game manufacturers are making frequent moves and want to get a piece of the mobile game market.

In fact, this kind of competition started by itself when Clash of Clans was launched.

Clash of Clans was launched on the 27th of the twelfth lunar month, while Penguin’s music mobile game Rhythm Master directly set the specific launch time on the first day of the new year.

This move fully demonstrates Penguin's self-confidence and ambition. They want to defeat Clash of Clans head-on in the field of mobile games.
To be continued...