Chapter 218 Making money and conscience(1/2)
After the meeting, Luo Fan returned to his office.
The reason why Luo Fan is so eager to separate Neihan Duanzi is that the development speed of Neihan Duanzi is so fast, even faster than Neihan Duanzi in his previous life.
In the previous life, Neihan Duanzi only took more than 2 years from its emergence to the installed base of over 100 million. At that time, ByteDance did not have such a strong foundation, and there was not much traffic support behind Neihan Duanzi.
Nowadays, with the early stage incubation and later stage drainage of Daily Toutiao, the development speed of Neihan Duanzi is much faster than in the previous life. If they are not separated, it will be a loss for Daily Toutiao and Neihan Duanzi.
When Neihan jokes were not so popular at the beginning, they could indeed complement the daily headlines.
Because no matter how interesting the news is, it will become boring if you read too much. It is a good choice to relax by reading Neihan jokes. The same is true in reverse. If you read too much Neihan jokes, you will get bored, and you can also read various news.
But now that Neiwan Duan is popular, this means that the two have changed from a mutually beneficial symbiotic relationship to a competitive relationship, and may even compete for each other's traffic.
In order to avoid this kind of competition from intensifying and affecting the user experience, the best way in this case is to separate the two companies as soon as possible.
In addition, another reason is that the success of Neihan Duanzi means that Daily Toutiao can cultivate traffic for software in many different industries.
At this stage, Xingyuan's long video website has a small website, and its short video has content and jokes. In the video field, it is enough to seize these two websites.
In the game field, by the middle of the year, all the advertisements purchased by Luo Fan will be basically on the air. At that time, we can launch Happy Xiaoxiao Le. There is Clash of Clans and Happy Xiaoxiao Le. Xingyuan will not need it in the next two years.
Put too much energy into the game.
After the initial popularization of 4G in 2014, it was time for Xingyuan's next large-scale mobile game to be released.
As for the portal website, there are daily headlines, so Xingyuan does not need to worry about this aspect at all.
To sum up, Xingyuan’s only shortcomings in large-scale Internet entertainment are music and novels.
Luo Fan originally wanted to do music on his own, but for various reasons Luo Fan finally chose to acquire or cooperate with some large companies.
For example, Penguin Music, or working with Mr. Lei from Rice to create a song called Rice Music. With Xingchat, the two parties are like grasshoppers on the same rope, and there is no problem in in-depth cooperation.
If it doesn't work, just buy a music APP and change its name to Xingyuan Music, and then revise the music APP according to Luo Fan's ideas.
No matter which method is used to build Xingyuan's own music APP, the daily headlines will not become the main force to promote Xingyuan Music APP.
Rather than making daily headlines, Luo Fan wants to bind Xingyuan’s music APP to Xiaopo Station and Xingchat.
So to sum up, Luo Fan’s next stage plan is to use Daily Toutiao to incubate a cultural exchange forum belonging to Xingyuan, and at the same time prepare for the transformation of Xingyuan’s application platform.
This forum is not a forum. Of course, you can write and read novels on it.
According to Luo Fan's idea, this forum will be moved to the Xingyuan application platform in the future and become the main function of the Xingyuan application platform. At the same time, the Xingyuan application platform can still download all applications under Xingyuan, but it cannot download applications from other companies.
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In addition, Luo Fan also plans to add a free novel reading function to the Xingyuan application platform. Of course, this is a relatively late step.
As for whether this forum will become popular, Luo Fan is not worried at all, because when it comes to the ability to incubate new projects, Toutiao is definitely No. 1 in the industry, even wx, which monopolized social networking in its previous life, cannot compare.
Because it is impossible for a platform like wx to push content to users at will, while Toutiao has almost no restrictions. As long as the content pushed is good enough, it can resonate with users, thereby distinguishing user groups for new projects.
When the new project hatched by Toutiao becomes independent, it will itself become a traffic engine.
Even if some projects have no means of monetization, they can still occupy a large amount of user time, which is the traffic portal, and bring more traffic to Daily Toutiao and other projects of Xingyuan.
This will form a relatively perfect closed loop.
However, it is estimated that the preparation for the establishment of the social forum will have to wait for a while, at least until the migration of Nei Duanzi is basically completed before it can begin.
At the same time, in Luo Fan's hometown, Gao Meng and Li Jingyi held a press conference.
They have recruited more than 200 people, half of whom are technical personnel. The cloud service center definitely needs the support of a large number of technical personnel. Without technical personnel, the cloud service center cannot operate.
These more than 100 people were divided into 5 groups, each managed by 5 technicians sent by Luo Fan before.
Among the remaining people, there is an operation and maintenance team of 10 people, who are responsible for the entire company's circuits, equipment safety and other tasks.
There is a financial team, and Luo Fan will then send a financial officer from the headquarters to become the leader of this team.
There are also cleaning, security, and other miscellaneous positions. Anyway, unexpectedly, Li Jingyi and Gao Meng were recruited.
In the end, only the position of the head of the branch was left undecided.
This position must be decided by Luo Fan.
In the afternoon of that day, Luo Fan received a call from Li Jingyi. Li Jingyi told Luo Fan the results of the recruitment. After thinking for a while, Luo Fan decided not to send leaders to the Xingyuan Cloud Service Center for the time being. He wanted to manage this department himself.
The next day, Luo Fan then assigned a financial staff member from his hometown in Shanxi to work at the Xingyuan Cloud Service Center in his hometown.
Then Luo Fan created a group on StarChat and added five technicians and the financial staff sent there.
Li Jingyi and Gao Meng waited until the technicians sent by Luo Fan arrived, and then returned to Shanghai together.
Three days later, Zhou Yuqing brought her team from 56 to Xingyuan.
This chapter is not over yet, please click on the next page to continue reading! Originally there were more than 70 people in Zhou Yuqing's team, but because they wanted to come to Shanghai, many people chose to refuse. After two rounds, only 57 people were willing to come.
Luo Fan was very satisfied with the arrival of 57 people. He asked people to rent the 14th floor in advance. The desks and computers were already prepared, so he could go to work as soon as he came.
As for where these people live, Gao Meng, who has returned, has already taken care of it. She rented a nearby building with a total of 20 houses from 601 to 2701.
These houses are all three-bedroom. When three people live in one room, the company pays half of the rent and they pay half of it themselves.
It took a week for Zhou Yuqing and her people to finally settle down.
The migration work of Neihan Duanzi also started.
Xingyuan issued an announcement on the same day, announcing that Neihan Duanzi would be separated from Daily Toutiao, and at the same time put the prepared Neihan Duanzi APP on the shelves.
During this period, the number of fans accumulated by Neihan Duanzi is still very manageable. In just one week, the number of downloads of Neihan Duanzi exceeded 3 million.
However, there are still many users of Neihan Duanzi who have not downloaded the APP, because now Neihan Duanzi’s daily active users are almost 6 to 7 million, and this is only 3 million downloads, which is only half of the daily active users.
However, Luo Fan is not in a hurry. Migration cannot be accomplished overnight. It would be good to have 3 million downloads in the initial stage.
After three days of recording, Wang Jing sent the daily activity of Neihan Duanzi APP.
The average daily activity of Neihan Duanzi in the past three days is about 1 million, which means that one-third of the 3 million downloads are using the Neihan Duanzi APP.
At the same time, Wang Jing also saw from the data on Daily Toutiao that the number of people watching Neihan jokes on Daily Toutiao did not decrease much, only about less than one-sixth.
This data shows that even if many people download Neihan Duanzi APP, they will not use it, but will still come to the daily headlines to read Neihan Duanzi.
Luo Fan had already expected this. People are creatures of habit, and it is normal for this to happen. Changing a user's usage habits does not happen overnight.
In order to speed up the process, Luo Fan decided to spend some money, and he started an activity in the Nene Duanzi APP. As long as you watch videos in the Neiduanzi APP, you can get fragments, and you can exchange the fragments for various things.
There are props to speed up construction in Clash of Clans, card drawing coupons from My Name is MT Online, diamonds to protect the radish, 5 yuan phone bill coupons, free snack coupons from Xingyuan Cinema, and discount coupons from Xiaopo Station...
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The game props among these prizes can be redeemed unlimitedly, and the others are limited to each day and will be distributed twice, once at 12 o'clock in the evening and once at 12 noon.
With real money invested, the downloads and daily active users of Neihan Duanzi APP are increasing day by day.
Luo Fan was very satisfied with this.
Unconsciously, three months have passed, and more than half of the migration work of Neihan Duanzi has been completed.
Now the daily activity of Neihan Duanzi APP can be maintained at more than 6 million.
There are still about 3 million users on Daily Toutiao, and these people are the “hard-core users” who probably wouldn’t come here without the news.
Next, Luo Fan plans to slowly reduce the content related to Neihan jokes in Toutiao today, which should attract some users.
In two months time, the connotation section in Toutiao will be completely shut down, and users who don’t want to come will be ignored.
As Neihan Duanzi gradually gets on the right track, many people are eyeing the traffic of Neihan Duanzi.
Neihan Duanzi has not started accepting ads yet. It’s not that Luo Fan doesn’t want to make money, it’s that he wants to be a stable user for a while.
However, in the past, Daily Toutiao only started accepting advertisements after three months of operation. Now that Neihan Duanzi has been in operation for three months, some people within the company can’t sit still, and there are some voices saying that Neihan Duanzi should be used to monetize it.
Luo Fan thought about it and decided to give it a try. He would first take two or three business orders to test the waters.
Luo Fan told Gao Meng his idea, and Gao Meng sent over a dozen business orders that afternoon.
These business orders have been carefully selected by Gao Meng and belong to companies with good qualifications, financial resources and reputation.
Luo Fan briefly looked through it and eliminated the digital products. Whether it was a mobile phone or a digital camera, Luo Fan rejected them all.
Gao Meng frowned when she saw this. She felt that advertisements for digital products were acceptable. She didn't know why Luo Fan refused to accept any commercial orders for digital products, whether they were daily headlines or connotation jokes.
But Gao Meng didn't say much in the end. After all, Luo Fan was the boss, and smart employees would not easily question the decisions made by the boss.
Then Luo Fan eliminated the business orders from two Bangzi countries.
Gao Meng was already used to this. She discovered that Luo Fan particularly hated things from Bangzi Country. No matter what type of product it was, as long as it came from Bangzi Country, he would choose to reject it.
However, every time the business orders from Bangzi Country were given the most, this time was no exception. Only then did Gao Meng add the two companies from Bangzi Country to the list even though he knew Luo Fan didn't like Bangzi Country.
Came in.
Then Luo Fan eliminated the betel nut order, and Gao Meng couldn't help it anymore. They gave him a lot!
"Boss! I think you can keep this for a while," Gao Meng said quickly.
"No." Luo Fan chose to refuse expressionlessly.
"Why don't you keep it? This betel nut is not a product of Bangzi Country!" Gao Meng asked helplessly.
"Although it is not a product from the Bangzi Country, it is more hateful than the goods from the Bangzi Country."
To be continued...