Chapter 184 First Week of Sales
"My Name is Ne" is the same as Xingyuan's previous games, and there are three download channels.
The first is the Xingyuan application platform, the second is the iPhone store, and the third is the official website of Xingyuan Technology Co., Ltd.
It is now the National Day holiday, and the downloads of "My Name is Ne" are soaring like a rocket just after it was released.
During this period of time, under the operation of Xingyuan, the "My Name is MT" animation itself has become popular, and Xingyuan has been under the banner of adapting the animation when the "My Name is Ne" mobile game.
Many players who like Warcraft and the "My Name is MT" animation have flocked in.
In just one hour, the number of downloads of "My Name is Ne" exceeded one million.
This is the value of IP. A good IP can bring huge traffic in the early stage of the game.
In two days, the downloads of "My Name is Ne" across all platforms exceeded 10 million.
The game has just been launched and it's hard to tell how good it is, and the number of paying users is unstable, but at this time, the reputation of "My Name is Ne" is already quietly fermenting.
On October 8th, the seven-day long holiday ended, and Shanghai returned to its usual bustle.
Two office workers took the subway across half of Shanghai to get to the company.
One of the men wearing glasses waited until someone got off the bus, occupied a seat, took out his mobile phone, opened "My Name is Ne" and started playing.
The man sitting next to him asked: "Brother Wang, what game are you playing?"
"My name is Ne, haven't you played it? I remember you are also a fan of Warcraft!" The man wearing glasses said without raising his head.
"No, I don't even know about this game. Isn't this an anime? When did the game come out?"
"The most recently released mobile game was developed by Xingyuan."
"Xingyuan? Is this the head office of Xingchao where our company clocks in and out every day?"
"Yes! That's them. Speaking of which, they started out by making mobile games." The man wearing glasses said.
"I don't really like playing mobile games. All I play are computer games that are bought out."
"I know, but you should try this game. It's quite faithful to the original."
"How much does this game cost?"
"No money, it's free." The man wearing glasses replied.
"Free? How can we make money?"
"In-app purchase service! Just like those games of Penguin, it depends on the individual whether to recharge it or not."
"So this is an online game?"
"That's right! We can play together. Why don't you download it and give it a try? It doesn't cost anything anyway."
"Okay, I'll take a look when I get to the company."
...
Similar conversations also occur in various public places such as schools and shopping malls.
The player base of "My Name is Ne" is constantly expanding, and more and more people are investing in this game.
It is worth mentioning that many new players who join the game are dragged into the game by classmates or friends who have been playing for a few days.
The reason why these people drag their friends into the trap is actually because of the friend system of "My Name is Ne".
The friend system of "My Name is Ne" is a very classic setting.
It is as classic as friends stealing food from each other in QQ Farm.
Use the simplest design techniques to achieve the best results.
"My Name is Ne" itself actually does not have the function of friends fighting together, because its battle system does not support this.
The current mobile phone hardware does not support this.
But the friend system of "My Name is Ne" solves this problem very well.
After adding friends, players can donate physical strength to each other. Although it is not much, it is enough to induce players to use this physical strength to add friends.
In addition, friends in "My Name is Ne" also have the function of helping each other fight.
The main profit method of "My Name is Ne" is to rely on players to earn money. Players who earn money need support from others to feel superior. In a sense, the friend assistance function is also launched to support local tycoons.
In the friend assistance mode, the newly created trumpet can use the powerful cards of the friend's trumpet to clear some levels that are not strong enough to clear. This achieves the effect of the trumpet leading the trumpet in disguise, making the trumpet feel like he is not playing a single player game.
game.
This greatly enhances the social nature of the game itself and also improves the retention of trumpets.
The large and powerful card is equivalent to an advertising effect, allowing new players to see how powerful this card is, thus inducing new players to also invest money to draw this card.
Moreover, many of the powerful cards with the function of assisting in battles are only available to wealthy tycoons. Ordinary players are asking to be added as friends in order to join the rich man’s lap.
This gives many krypton gold masters a great sense of satisfaction and further stimulates their desire to recharge.
A simple friend-assisted combat system perfectly achieves so many strategic goals without any actual online collaborative combat. It can be said to achieve the best results with the least resources.
Unconsciously, a week has passed, and the revenue of "My Name is Ne" in the first week has reached tens of millions, which is almost equivalent to the revenue of Defending Carrot for three months.
And with the popularity of the anime and the spread among friends, the user base of "My Name is MT" is still spreading at a high speed, and more and more people have downloaded this game.
Based on Luo Fan's stock, as long as the number of paying people can be maintained at 5%, the monthly revenue of "My Name is Ne" can reach the initially estimated level of 20 million.
Now, the number of paying players of "My Name is Ne" has basically remained at around 10%, which means that the revenue from "My Name is Ne" is twice what was previously expected.
This data makes all employees of Xingyuan Technology Co., Ltd. excited.
This means that their company's game transformation has been completely successful.
Previously, a large number of players followed the "Guardian Carrot" product produced by Xingyuan, but the proportion of paying users was less than 1%, and the monthly revenue has remained between 10,000 and 10,000.
And with the Defend Radish map being conquered, the number of people paying is still declining. If this trend continues, Defend Radish’s monthly revenue may not even be guaranteed to reach 2 million soon.
Judging from the number of users and online rate, Defending Carrot is a success, but judging from the sales volume, there is no doubt that Defending Carrot is a failure.
If this is the case with "My Name is Ne", then it means that the transformation of Mingxing Yuan's game department has failed, and the company's development plan for the next stage must be adjusted.
Once the development plan changes, many strategic goals that have been set will not be achieved.
Therefore, employees from all departments within Xingyuan Technology Co., Ltd. are staring at the results of "My Name is Ne".
Fortunately, judging from the current results, "My Name is Ne" has been a success, with weekly sales exceeding 10 million, which is a very impressive result.
It is no exaggeration to say that "My Name is Ne" successfully completed the work that "Defending Radish" failed to complete.
Chapter completed!