"Guaranteed lower limit? Does Mr. Luo mean to first ensure that the Star Chat project will not be completely shut down due to Penguin's suppression?" Mr. Lei asked.

"Yes, we launched the check-in function at the end of last year, and as of now, the number of Star Chat users has exceeded 30 million.

60% of the people here are Star Chat check-in users. They use Star Chat to check in when commuting to and from get off work, and this number is still expanding.

Our check-in function is a blank in the field of Penguin social software just like Weibo. We have already occupied this blank in advance, and what we have to do now is to ensure our basic base.

Then it will occupy its own space in the field of social software like Weibo."

"Then shall we give up normal social interactions?" Mr. Lei asked.

"Of course not. I have already prepared the next update of Star Chat. Once Penguin takes action, I will update Star Chat simultaneously."

"Mr. Luo, do you have any new features in this update?"

"There is only one main new feature, and that is voice chat." Luo Fan said with a smile.

"Voice chat! Mr. Luo, this touches the core interests of the operator! Can this function be updated?" Mr. Lei asked in surprise.

"Don't worry! Language chat is not a free voice call, it means that you don't need to type, you can send voice directly. It consumes more data than typing. At best, it is a side effect and will not affect the interests of those people."

"But I always feel that this function is not very safe."

"It's okay, and even if something happens, this function must be launched."

"Why?" Mr. Lei asked.

"As I said before, we now need to stabilize the basic base of Star Chat to ensure a lower limit. Currently, Star Chat has two functions designed for business social networking, one is to create face-to-face groups, and the other is to check in.

Many companies now have their own Star Chat office groups, and the boss will directly post some tasks in the group.

Nowadays, many company bosses are from the 1970s. They are not so proficient in using mobile phones. Typing is too inefficient for them. If there is a way to communicate without typing, it will be great for them.

They must be very willing to use it.

The boss has used it, and even if the employees don't like it very much, they will continue to use our Star Chat, and slowly using Star Chat will become a habit.

Mr. Lei, let me tell you the truth. My expectation for Star Chat is to share the world equally with wx, so I will not give up any market share of Star Chat. Please rest assured, Mr. Lei."

"Does Luo always plan to make Star Chat a work social networking software? In the future, we will use Star Chat for social networking at work, and use other social software for personal social networking?"

"Almost! With Penguin's size in the social field, this is the limit of what we can do."

Mr. Lei nodded and said nothing more.

To be honest, Mr. Lei has much greater expectations for StarChat than Luo Fan. He wants to completely occupy the social software market, so Mr. Lei feels that some of Luo Fan's moves are a bit too conservative.

But for now, Luo Fan's actions are still very reasonable. Mr. Lei felt that even he couldn't do better because of Luo Fan, so he acquiesced to Luo Fan's actions.

Even if something is to be done, we have to wait until the user base of StarChat is further expanded and the basic base mentioned by Luo Fan is stabilized before taking action.

...

The following month, Gao Meng and others bought the broadcast rights and game adaptation rights of "My Name is MT".

However, in order to maximize the impact of "My Name is MT", Gao Meng only bought the broadcast rights and did not have the exclusive right to broadcast. The size of Xiaopo Station is far inferior to iQiyi. The exclusive broadcast on Xiaopo Station is not conducive to "I"

Called MT, this IP became very popular.

Xu Jiale also made his game plan based on the animation "My name is MT".

Xu Jiale designed a game similar to "Magic Tower". Luo Fan briefly looked at Xu Jiale's plan and shook his head secretly.

According to Luo Fan, this project is too time-consuming and laborious, and it is not easy to control game updates. It is more suitable to be a buyout game.

So Luo Fan completely rejected Xu Jiale's plan, and then wrote a new plan based on the game mode and style of "My Name is Ne" in his previous life.

Xu Jiale obviously didn't like domestic card games. After reading Luo Fan's plan, he said: "Boss, the card game is shoddy, the gameplay is monotonous, and the content is repetitive. If we make this kind of game, aren't we ruining our own brand?"

"Mr. Xu, you are wrong. The card game does have many shortcomings, but it has one advantage that no one can get around, and that is that it can make money.

Being able to make money means that players actually recognize this kind of game. Since players recognize it, how can it be said that it is a bad sign?"

Xu Jiale opened his mouth slightly when he heard this and didn't know how to refute it, because Luo Fan was right. Many players of card games scolded it and paid for it at the same time.

People in the industry generally despise this kind of game, but it just can't stop him from making money. It's really strange.

If Luo Fan knew what Xu Jiale was thinking, he would definitely laugh out loud.

Because it was Xu Jiale who taught them lessons in his previous life, telling them why card games are so popular and why they can make money.

When Luo Fan first joined the company in his previous life, Xu Jiale gave these newcomers a detailed analysis of the fun of domestic card games at this stage.

According to Xu Jiale’s summary, the fun of card mobile games mainly comes from three aspects:

The first is the fun of collecting cards and developing cards.

This is based on the player's recognition of the card character, which is the value of the IP itself. This sense of recognition is established by the player when chasing the original work of the game. This card relies on the settings of the original work.

It will become valuable and players will pay for it.

The second is the fun of exploring lineup combinations and formulating independent battle strategies.

The combat system of card games may seem monotonous, but it is actually quite rich. Take the previous game "My Name is Ne" as an example.

In this game, each card has three abilities: normal attack, skill attack and passive. In terms of character design, the battle system of World of Warcraft is used as a blueprint, and the skills of each character are also different.

When combined, the gameplay and effects are very diverse, no worse than some large-scale client games, and it can naturally attract players.

The third nature is the planned marketing method.

This includes but is not limited to various operational activities, such as logging in for seven days to receive rewards, monthly sign-ins, monthly cards, etc. to stimulate daily login; there are also krypton gold coins given for game maintenance and updates; and gifts during New Years and holidays.

Small benefits, online lottery, etc. In short, various means are used to increase the stickiness of the Mao family.
Chapter completed!