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Chapter 176 The Importance of IP

Now that "My Name is MT" has not yet reached the blowout period of its previous life, it should not be a big problem to acquire the game development copyright of "My Name is MT" now.

Once you get the copyright, you can start making the game. "My name is ne" is a domestic card game.

Before Dota changed the definition of card games, domestic card games were the mainstream.

Most of the art resources of this type of game are concentrated on character cards. Whether it is numerical values, levels, gameplay or original paintings, they are all on the cards.

Xingyuan's art department's technology is now very mature, and there is no difficulty in producing these cards.

The gameplay of "My Name is Ne" is not complicated either. In a sense, the monster-fighting in "My Name is Ne" is somewhat similar to the PC game "Wen Dao".

The rules are relatively clear, and as long as the art resources are in place, players can be attracted.

In addition, "My Name is Ne" is very suitable for Xingyuan's next stage of transition.

Because this game does not use various means to stimulate players to spend money like those later domestic mobile games. On the contrary, this game gives away a lot of rune stones, basically during the holidays, and it is also suitable for free players.

It's very friendly and you can have a successful time without spending any money.

Now Xingyuan has just gone through the transformation of Defending Carrot. It seems that the transformation can only be half successful at present. Players have followed, but the payment ratio cannot increase.

"My Name is Ne" is just right for completing the next stage of transformation.

Last but not least, "My Name is Ne" is very easy to promote.

Just now Cao Shuai also said that it is not difficult to make an IP popular with Xingyuan's current strength, let alone an IP like "My Name is MT" that will become popular in the future.

To put it bluntly, the core of a card game is not the gameplay, but the IP.

The abbreviation of so-called erty, translated into Chinese is intellectual property.

Before Luo Fan was reborn in his previous life, in the domestic entertainment circle, the concept of IP had been deeply rooted in the hearts of the people and everyone knew it.

Television and movies are all hyping up IP, take "Zhu Xian" as an example.

I don’t know how many movies, TV series, and mobile games this novel has been adapted into. Even though it was a bad hype, it still made money.

After seeing the charm of IP, many game manufacturers began to frantically pursue some big IPs, and they did not hesitate to spend huge sums of money for big IPs.

Many game designers cannot make games without the concept of IP.

Why is IP so important and valuable?

Take card games as an example. IP actually determines the value of the cards.

If Three Kingdoms and One Piece were adapted into a card game, the top cards in it would need to be obtained by drawing cards.

The SSRs in the Three Kingdoms must be famous generals from Wei, Shu and Wu, such as Guan Yu, Zhang Fei, Xiahou brothers, Zhou Yu and so on.

The SSRs of One Piece are the four emperors and the three generals.

Although the core selling points of the user groups used by these two games to attract are different.

But the price players are willing to pay to draw the orange card is the same.

This is the value of IP.

Three Kingdoms, Naruto, One Piece, these are some relatively big IPs that have endured for a long time.

As long as you get these IPs and change a set of art resources, you can make money in minutes.

If a card game has no IP, it means it has no soul. How can it make money?

And with a big IP, the game is not only easy to make, but also easy to promote. The big IP itself comes with a large number of fans, and it is very easy to monetize.

Thinking of this, Luo Fan ignored everyone's puzzled looks and said to Gao Meng: "Assistant Gao, take someone to buy the game copyright and broadcast rights of "My Name is MT".

Both sides of peripheral production can cooperate in development, but the broadcasting rights and game production rights must be in our hands."

"Okay boss, I'll take care of it right away."

Luo Fan nodded and said to Xu Jiale: "Mr. Xu, you proposed this animation, which shows that you should know this animation very well. I will give you a week and you will come up with an adaptation plan for me.

If that doesn't work, I'll make the decision on your behalf."

"I know the boss, I will definitely give you a satisfactory plan within a week."

"Mr. Cao, GJ is already deploying mobile payment. You should also know about the payment license, right?" Luo Fan changed the subject and asked.

"Well, I have made some preparations and submitted relevant materials.

Boss, you are still a student, and you are a college student entrepreneurship. In recent years, as the number of college students has increased, the employment pressure has become greater. GJ has been calling on college students to start their own businesses. Boss, you are a typical example of successful college student entrepreneurship.

With this status, it is very possible to obtain a payment license." Cao Shuai said.

"As long as you have an idea, the subsequent operations will depend on you. I don't require us to get the payment license in the first batch, but we must get it within this year."

"Don't worry, boss, I promise to complete the task."

Luo Fan nodded and said nothing more.

After the simple meeting, Luo Fan returned to the office and opened "My Name is MT" on the computer to review it again.

In the afternoon, Luo Fan received a call from Mr. Lei.

"Mr. Luo, I have good news for you." Luo Fan heard Mr. Lei's excited voice as soon as he answered the phone.

"What good news?"

"Mr. Luo, our company's first independently developed mobile phone, Mi 1, has been assembled and has entered the testing stage."

Luo Fan was not surprised when he heard this. He remembered that the rice 1 was launched in March in his previous life. As the company's first product, it is normal for the phone to be produced more than half a year in advance.

However, it seems that Mi 1 is just a test machine and has not been released on a large scale. Rice’s real first mobile phone should be Mi 1s.

Thinking of this, Luo Fan said calmly: "Really? Then I will wish Mr. Lei in advance that his mobile phone will sell well."

"Haha! I hope so! By the way, Mr. Luo, you are also a shareholder of our company. I have sent you a prototype. It should arrive soon."

"Okay, thank you Mr. Lei."

"Mr. Luo is too polite. By the way, Mr. Luo, I heard before that Penguin launched several instant social software at the same time?"

"Yes, now a product called wx stands out."

"Is this social software a big threat to us?" Mr. Lei continued to ask.

"It's quite big. WX has basically established its position by killing out a bunch of Gu insects. Penguin will definitely increase its efforts to attract traffic to WX in the future." Luo Fan replied.

"Then shall we counterattack?"

"Mr. Lei, our company is building its own cloud service center. Once our cloud service center is built, StarChat's social status in the business field will be unshakable.
Chapter completed!
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