"Boss, our college student test group currently has about 200 people. I would like to expand this group. What do you think?" Wang Jing asked.

Luo Fan's expression was a little strange when he heard this, and Xu Jiale was also stunned for a moment. Shouldn't their game department be responsible for this test group? Why would Wang Jing, the director of the technical department, ask to expand the group chat.

"Boss, it's like this. After the ranking cheating incident, I found that some users on the Internet are not very friendly, especially the users on Weibo. Their words are very unpleasant, which may affect the company's reputation.

In order to prevent this from happening, I had previously invited the public relations team to help guide the comments on Weibo.

Therefore, I think it is necessary for us to establish a public relations team of our own." Wang Jing explained.

"What kind of public relations team? Mr. Wang, do you want to develop these college students into our company's navy?" Gao Meng asked straight to the point.

Wang Dingding nodded.

"Why choose them?"

"There are three main reasons. These college students in the first internal beta group have all cooperated with us. They helped us test Fruit Ninja and Star Chat, so they have a certain basis for cooperation.

Second: College students are a group that likes to accept new things and are more likely to discover potential problems.

Third: College students are relatively cheap, and they don’t need to pay too much salary. Many people can get by with just a few small benefits, so they can make a living easily.”

"Is it really necessary to establish this navy department?" Cao Shuai asked.

"Mr. Cao, what we have established is not a navy department, but a public relations team. This is very important."

"Okay! The public relations team is ready! Mr. Wang, is it necessary for you to set up a special navy department?"

"In most cases it is not necessary, but in the event of a vicious incident like a ranking cheat that may affect the company's reputation, the public relations department will be very necessary!" Wang Jing replied.

"Then instead of struggling to find these students, why not just spend money to find a public relations company if something goes wrong?" Gao Meng asked.

"Assistant Gao, I think it is a good force for students to use.

We can’t rely on public relations companies for everything, we ourselves should also have the ability to deal with emergencies.”

"Mr. Wang, you misunderstood. I didn't say that students are not good. I just think that these students are too immature compared to professional public relations teams. If you want them to play an important role, they still need to undergo professional training. The cost will be

Hiring a PR team long-term is about the same.”

"Assistant Gao, I never thought about training them into a professional public relations team. I just wanted the company to have the ability to deal with emergencies.

At the very least, they can intervene in some negative comments about the company as soon as possible.

We don’t need to train them in the direction of professional public relations people at all, we just need to find a professional cleaning team to teach them.”

After listening to Wang Jing's words, Xingyuan's senior executives understood what he wanted to do.

To put it bluntly, Wang Jing just wants to have a group called a public relations team, which is actually similar to the navy army, in his own hands. Once something happens, he can intervene immediately to prevent the matter from fermenting so quickly and provide professional

The public relations team strives for something to minimize the negative impact on the company.

"I think Mr. Wang's suggestion is good, but it may not be enough for a professional navy to teach you.

Now that we have to do it, don’t just focus on dealing with some small rhythms. We can invite a professional public relations team to come over and give them lessons.

College students with a certain level of literacy should be able to accept things in this area more quickly. By then, what we will get is not just ordinary trolls, but semi-professionals who understand some public relations routines.

Such people are much more effective than the navy in facing the rhythm, and the cost is not much higher in comparison," Luo Fan said.

"Then about the expansion of the boss's test group..."

"Let's increase the number of testers to 1,000 first! But the public relations team plans to only launch it to the 200 people who were in the group from the beginning, and don't mention the others for the time being."

"For the time being? Boss, do you mean that if these people can cooperate with us for a long time, you will also develop them into members of the public relations team?" Xu Jiale asked.

"I have this idea."

"Boss, do we need so many public relations teams?" Gao Meng asked.

"The public relations team has many roles. Not only can they help us deal with some bad rhythms, they can also help promote our products.

Moreover, our public relations team is composed of college students. Two advantages are that they are relatively receptive to new things, and their need for money is not as high as that of people in the general public.

In the future, many of our business promotions can be promoted using them as outposts, and they will also be the first batch of core users of our company."

Luo Fan just thought of these things. Wang Jing's words gave Luo Fan a wake-up call, which made Luo Fan suddenly realize that their company could also use Xiaomi's set of promotional methods to cultivate core users.

There are quite a few rice fans in previous lives. Many of these rice fans were attracted by Mr. Lei’s marketing routines from Xiaomi 1 and gradually became fans of Xiaomi.

Xiaomi will provide some benefits to these fans to enhance their stickiness, and then these fans will naturally protect Xiaomi.

Slowly the so-called rice noodles appeared.

This model is actually not difficult to implement, but it cannot be copied completely. After all, Luo Fan and others do not make mobile phones, and it is fundamentally different from Xiaomi's route.

Therefore, the best way is to combine the public relations team with core users, who are both the navy and the real users of Xingyuan Technology Co., Ltd.'s products. This is the most persuasive group with the right to speak.

Organizing such a public relations team is very cost-effective from the perspective of the company's long-term development, but this kind of team may also be too active like the rice noodles in the previous life, which will have the opposite effect and ruin some Xiaomi's paths.

Popularity.

There are a lot of extreme rice fans who try to compare Xiaomi to other mobile phones. If you watch them too much, any normal giant will feel annoyed.

Luo Fan still remembers that before he time traveled, every time there was a press conference for a new mobile phone, he would always see a barrage of comparisons with Xiaomi phones when he clicked on them.

It was not until the Xiaomi system overturned last year that these extreme rice fans finally subsided.
Chapter completed!