Chapter 60 Xingyuan’s development plan

After seeing Wang Jing off, Luo Fan leaned back on his chair and couldn't help but think of the reason why he quit that music company.

In my previous life, around the end of 2013, the government began to interfere in the music industry.

By 2014, various relevant laws were introduced, and the music industry became orderly from chaos at the beginning.

However, for some giants, the formalized music industry has directly turned into a money-printing machine that can quickly cash out.

As long as you have funds and influence, you can control the traffic, and thus the entertainment industry, because the entertainment industry, to put it bluntly, is a collection of traffic.

Then use the traffic in the entertainment industry to promote a certain person. This person's genuine works are the best way to monetize traffic.

For example, a single by a certain star, priced at three yuan, sold more than 13.33 million copies in less than ten hours, ranking first on Penguin Music's annual best-selling list.

The song’s sales exceeded 95 million yuan in three days and exceeded 100 million yuan in four days.

This is the effect of controlling the flow.

At that time, Penguin was keenly aware of the trend of copyright formalization, changed its business style, and began to carry out investment support plans. After the introduction of the music copyright law, it quickly purchased the copyrights of all parties and monopolized 80% of the music, becoming the biggest beneficiary.

Other music companies are a step later.

Alibaba itself did not pay enough attention to Xiami Music, and the company's management was a standard layman, so it was abandoned immediately.

As for Baidu, it already fell behind 14 years ago and is not within the scope of discussion.

Among other music companies, only NetEase Cloud seized the opportunity and produced genuine online music. At the same time, it collected some music copyrights and was able to gain a firm foothold.

But having said that, Luo Fan feels that music is actually not that profitable.

Because the essence of music is to listen to, while advertisements are to watch.

Some of the online dramas Luo Fan watched in his previous life would always include a small commercial shot by an actor in the middle of the broadcast.

Because the TV series is a video and was filmed by actors in the show, most users choose to tolerate it.

But if a user listening to music suddenly inserts an advertisement in the middle of listening, what will be the consequences?

Even if you listen to this advertisement and the song becomes free, you will still be scolded by users.

The upper limit that users can accept for music APP advertisements is at most the few seconds when they click on the APP, and there are still many users who click to skip it.

Therefore, advertising, the main method of monetizing traffic, does not hold true for music.

Even if genuine music can be charged later, and even members can only listen to the music, compared with the high copyright fees, there is actually no profit in the future.

Therefore, in Luo Fan's view, making music is not actually about collecting copyright fees and membership fees. The most important reason should be to seize users' time.

Today's Internet market is obsessed with traffic, and the essence of traffic is simply the user's time.

In 2010, the number of Internet users across the country was rising exponentially, and the growth rate will become faster and faster. The growth rate will slow down in 2016 or 2017, but it is still rising steadily.

Therefore, in the past few years, how to obtain more time from each user has been the most important issue for an Internet company to consider.

Once you get the user’s time, there are plenty of monetization opportunities.

Therefore, although music traffic is difficult to monetize, Luo Fan still does not intend to give up music. If he cannot monetize it now, it does not mean that he will not be able to monetize it in the future.

And when it comes to traffic monetization, music also plays a big role.

If music is the hardest traffic to monetize, then the best traffic to monetize is news and short videos.

Luo Fan's company, in order to promote the Xingyuan application platform, has begun to study big data recommendation and has achieved certain results.

Big data requires analyzing each user to understand what he likes and is interested in.

Aristotle once said that music is the resonance of the human soul.

In other words, what kind of music you like can reflect some people's personality characteristics.

Of course, things like big data cannot be 100% accurate, but at least there is a reference standard.

This will be of great help to Luo Fan's next plan.

According to Luo Fan's vision, once the Xingyuan Application Platform occupies a large market share, it means that the Xingyuan Application Platform controls a large amount of traffic, and Luo Fan will immediately launch more free games to stabilize users.

At the same time, I used this traffic to launch my first traffic monetization tool, which is a news-type APP. The overall situation should be somewhat similar to the headlines in the previous life.

When the time comes, the Xingyuan application platform and free games will be the source of traffic, the news-type APP will be the monetization channel, and the music will be the data analysis library. The first round of traffic cycle of Xingyuan Technology Co., Ltd. will be completed.

Then Luo Fan will continue to make free games. Xingyuan Technology Co., Ltd.'s games will always be free. You can experience most of the game content without spending money. At least you can pass the game plot without any problem.

The remaining part of spending money is the core gameplay of the game.

For example, Penguin's DNF, Mi Huyou's Honkai Impact 3, and Genshin Impact are all like this.

You don’t need to top up money or earn gold. You can experience the plot of the game. If you want to play in a group, fight in the abyss, and be a core player, I’m sorry that you have to earn gold.

Of course, Luo Fan's game base will always be mobile games, and he will never touch PC games. Games similar to the buyout system can be considered.

Relying on the dual profit-making channels of game and news APP, Xingyuan Technology Co., Ltd. can complete the initial accumulation of funds.

In addition, Luo Fan also plans to make some attempts in communication software.

With Penguin here, it is actually very difficult for communication software to succeed, but it is not completely impossible. If it can succeed, it will be the best, and if it fails, there will be no big loss.

After the preliminary layout is completed, it is estimated that Xingyuan Technology Co., Ltd. will have to wait until 2014 to make any big moves. When 4G networks are fully popularized, Xingyuan Technology's second round of limited traffic cycle will begin. At that time, the focus will be on

Short videos and convenient services are available.

At that time, in order to seize the market, spending money will be necessary.
Chapter completed!