Chapter 90 First Release Day(1/2)
"Little Bird"'s super low retail price of 15 yuan has also played a significant role in promoting this crazy hot sales.
This price is the lowest price for genuine CDs.
For many people, fifteen dollars only means a pack of cigarettes or a rice bowl.
Even if they take a few more steps and take a taxi less, they can buy a popular single.
Such a people-friendly strategy has laid a solid foundation for this hot sale.
Especially favored by students and fans.
Li Ting and Liu Qingqing from Class 2 (3) of Fuwan No. 9 Middle School are two typical young star-chasing people.
Their pocket money is only about 50 yuan a month.
I usually have to save money and only then can I buy a favorite album every month.
It was better to raise money to buy it together, and the two of them took turns to listen.
This time, the two girls finally didn't have to make things difficult for money anymore.
Xu Nuo's album only costs 15 yuan!
Two girls generously bought a "Little Bird" to support Xu Nuo!
Xu Nuo's story really touched them.
For these two little girls who dream of becoming singers.
Xu Nuo, a little bird that became more and more courageous, gave them the power to fly bravely from the bottom of their hearts.
...
Liu Yuan, a copywriter and tea-serving girl from Xingyuan Film and Television Production Co., Ltd., bought 10 photos of Xu Nuo's "Little Bird" in one go with the money from shopping to buy clothes that morning!
Xu Nuo's story deeply inspired Liu Yuan.
This girl has always been unhappy at work. She used to blame others, thinking that her talents could not be displayed, and her life was extremely depressed.
Until I heard that Xu Nuo had suffered such great setbacks in his singing career, he still did not give up. Instead, he continued to work hard indomitable ways, and now he finally spread his wings and soared!
Such an unyielding spirit has inspired Liu Yuan with great positive energy!
Xu Nuo's experience made Liu Yuan deeply understand a great man's words:
"In the duel between hope and disappointment, if you hold it tightly with courage and determination, victory will definitely belong to hope!"
Liu Yuan bought so many Xu Nuo's "Little Bird" in one go, hoping that relatives and friends around him can also feel the positive energy conveyed in this single!
...
There are many fans like Liu Yuan. Xu Nuo's "Little Bird" is so cheap. It doesn't cost much even if they buy a dozen at once.
This is what record store owners most want to see.
Although the terminal sales profit of singles is very low, and selling one can only make two or three yuan, if the volume is larger, the profit will be very considerable!
Many record stores were stimulated by the hot sale of "Little Bird" this day.
The store that originally did not place "Little Bird" on the eye-catching shelves, almost all of them put "Little Bird" on the hottest container after noon that day!
There are also many shops who posted posters of Xu Nuo's "Little Bird" in the most eye-catching locations in the record store.
Such a hot-selling singles, these shops have not seen them for a long time.
This makes them terminal practitioners very excited!
They are in this industry and know the psychology of popular people who like to follow the trend to buy.
As long as the quality of an album is excellent and has a reputation, after the first day of the New Year, it will continue to be strong!
Ordinary fans may even feel that if they don’t buy an album like this, they will be disliked by others and cannot keep up with the trend!
Almost every store saw this trend from the first day of Xu Nuo's "Little Bird".
They also strive to push the hot sale of "Little Bird" to a new climax!
Let’s draw a perfect end to the record market in 1992!
...
Before five o'clock in the afternoon, the call for urging goods on the general sales side was blown up!
All of them are to make up for "Little Bird"!
They had left behind less than 10,000 "Little Birds" to replenish the second-level distributors.
But this number obviously cannot meet the huge gap in the market!
This made the general sales party immediately negotiate with Hongyan Records, which is the album publisher.
In the end, both parties decided on a crazy marketing plan—
Place an order from the factory overnight!
Within three days, they will sell 2 million "Little Birds" across the country!
This number seems terrifying.
But as for the hot selling momentum of "Little Bird" on the first day, 2 million copies may not be enough to sell!
The general sales side was worried about the sales of "Little Bird".
Now, as long as Hongyan’s side increases publicity efforts for Xu Nuo, the annual sales volume of this single will definitely exceed 10 million!
This is a terrifying achievement for a single album!
Luo Haichao thinks it’s such a pity!
If Xu Nuo's single could be released a few months earlier, it would not be difficult to enter this year's annual sales rankings!
Originally, Hongyan Records didn't want to make any money on Xu Nuo's singles.
They invested more than 1 million yuan in publicity and distribution expenses for Xu Nuo, and continued to invest in subsequent national publicity.
As long as "Little Bird" can sell over 500,000 copies, they will definitely not lose money, and the next one is a small profit.
Unexpectedly, Xu Nuo sold nearly 200,000 copies on the first day!
If this momentum continues, Hongyan's revenue from Xu Nuo's record distribution will exceed any record they have released in the past three years!
You should know that Hongyan’s top singer Zhai Xiaofeng has only sold only 1.2 million copies this year!
With production and distribution, Hongyan earned more than 18 million yuan from Zhai Xiaofeng’s two records.
This number is already quite good for a mid-range record company like Hongyan.
But if Xu Nuo's "Little Bird" can be sold for more than 10 million copies, the distribution income alone will bring Hongyan a gross profit of more than 30 million!
This is a profit that not necessarily top record distribution companies can get!
What a big pie that fell from the sky!
It’s going to be shocked by Luo Haichao!
Major record distribution companies also obtained the popular first-time sales of "Little Bird" from distributors.
Envy, jealousy and hatred immediately filled with emotion.
Liu Jiajue knew that Xu Nuo's "Little Bird" was first released today, so he went to the record store to watch jokes.
The group of people in the Yunshi claimed to be using "Little Bird" to cut off her Wen Xianglin's "Happy World".
She wants to see how they cut their hands in half!
Just Xu Nuo, a little newcomer.
If you win the Youth Star Song Contest, you don’t know that the sky is so high!
Liu Jiajue bet Xu Nuo's first performance in "Little Bird" will definitely not be much better!
At six o'clock in the evening, after dinner, Liu Jiajue invited two good sisters to visit Sanyuan Records Store in the center of Fuwan.
This largest record store in Fuwan City is comparable to a large bookstore. It occupies two floors and has a floor of more than 3,000 square meters!
The records sold in it are all available, covering all kinds of popular and classical styles in ancient and modern times, both at home and abroad, and are the holy place for Taobao music fans in the hearts of Fuwan music fans.
Basically, as long as it is a record that fans can speak of, you can buy it at this large record store.
After Liu Jiajue arrived at Sanyuan Records that night, he went straight to the singles editing counter.
After searching for a long time, she didn't find Xu Nuo's album "Little Bird".
Liu Jiajue thought Sanyuan had not appeared on Xu Nuo's album "Little Bird" and was secretly happy.
It’s so embarrassing that their Wen Xianglin will be cut in half. It’s so embarrassing that she doesn’t even get three yuan!
Just when Liu Jiajue was secretly proud.
The conversation between a little girl and a clerk next to her shocked her!
"Where is Xu Nuo's "I Am a Little Bird"? Why can't I find it?"
"Oh, sorry, all the 500 "Little Birds" that we entered in our store have been sold out. It will probably take two or three days to restock. You can come to the store and take a look."
To be continued...