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Chapter 529 The idea of ??implanting advertisements

After all, Du Xinghe is not a person in the film industry, and has never even learned film-related courses. He only drew a "comic (story script)" and just wanted to make a movie. This was too much of a joke in Lin Jianguo's opinion. He was really afraid that Du Xinghe would burn this movie at all costs.

Now that Du Xinghe didn't mean to spend a lot of money to invest, Lin Jianguo felt cheerful in an instant. He laughed and took a sip of tea, saying, "It's good that you think so. We haven't made movies before. We must be cautious when shooting the movies for the first time. Although it's very profitable, we also lost a lot of money. I had talked to my friends in Xiangjiang before. There were many people in this circle around them. They thought they were good, so they went to invest in movies by themselves, and they lost a lot of money in the end. This was the one in their circle. If an outsider came to do it, the possibility of losing money would be even greater."

Du Xinghe nodded in agreement. In fact, he did not have an absolute forward-looking prediction about whether he could make money by filming "The Old Corpse of the Mountain Village". After all, this is not a money-making blockbuster that has withstood the market test. "The Old Corpse of the Mountain Village" has only been released in the previous plane in Hong Kong. The results achieved are pretty good in horror films, but compared to commercial blockbusters that really make money, it is far from being apart.

Mainland viewers first watched this movie by going to the video hall or buying pirated VCDs, which could not be counted as the real box office, so Du Xinghe could not predict what kind of results this movie could achieve in this plane.

Moreover, movies are not as abstract as music, and movies will reflect reality more, so the surprise of social forms has a great impact on the audience's acceptance of movies.

When you get this new plane classic music from the previous plane, you will almost never encounter any obstacles. You will be accepted and loved by Chinese listeners in this plane.

It is not necessarily the same when you get the movie. It is possible that movies that are popular in the last plane, such as the commercial films such as "Lost in Thailand", which have a very high box office. If you take it here, you will be called "warm man (SB)" by the audience here, and the box office will be very badly defeated. Although the Chinese culture of the two planes is in line with each other, the social forms are very different. In fact, the cultural forms of the two planes also happened after the Xin-Hai Revolution, and there were cultural faults. But the faults were different. People in the two planes even had different beliefs.

On the previous plane, a painter named Chen said that Chinese people (the previous plane) do not follow principles. This is the worst and best place for Chinese people. If something is fucking useful, it will be used; if it is useless, it will be knocked down; if it is fucking useful, it will be taken out again; if it is fucking useful, it will be taken out again. That's it. Chinese people do not follow principles, and do not handle the affairs of the country and private affairs according to a philosophical system idea, how can they survive? It is because China does not have the beliefs like the West. Chinese people have their own beliefs. China's belief is: fucking, living is the most important thing. This is a great belief.

China in this new plane has not experienced the influence of the cultural radicalism of the fifth to fourth plane, but has steadily taken off along the blueprint formulated by another great journey through the founding nation. Decades later, it has a completely different appearance and form from the previous plane, and human thoughts have also changed a lot. Because it is not as difficult as the previous plane. Therefore, "living" is no longer all the beliefs of the Chinese people in this plane.

The economic foundation determines the superstructure, and because of its extremely strong economic foundation, the Chinese people in this plane have a deeper pursuit of culture, especially in the more intuitive seventh art field, which is film.

The audiences of this plane's appreciation of movies is even a bit like France in the previous plane, with a special art cinema chain. The Wang Jiawei movie in the previous plane is considered a niche in China. Wong Kar-wai's name is not a guarantee of box office in the mainland, but in France, Wong Kar-wai's movies have extraordinary influence. In French art cinemas, Wong Kar-wai's movies are almost full of movies, and it is hard to get a ticket. Even a movie can drive the cheongsam trend, which shows how huge its influence is.

Of course, no matter what social form it is, popcorn movies are still one of the most popular types. The relaxed popcorn movies can achieve good box office results in the previous plane, and they are still the same in this plane, and even the results will be better. However, some movies that rely entirely on hype will probably be out of the question.

I have to say that in the previous plane, some movies were made purely for viewers who had never seen the world, to be lustful, to go collectively orgasm, and have no artistic value at all, and they cannot even be called movies.

Such movies will probably die as tragically as this plane, because the audience of this plane has seen all kinds of scenes and cannot fool them.

It is precisely because of the many surprises and restrictions that Du Xinghe did not dare to copy movies in this plane easily.

The reason why he chose to copy some ghost movies was because of the long-standing ghost culture that the two planes were interconnected.

The only difference between the Chinese ghost culture in the two planes is that the ghost culture in the previous plane is labeled as feudal venom, and this plane has an open and accepting attitude.

It is precisely because the market here and the public have a high acceptance of ghost culture that Du Xinghe wants to try it out with "The Old Corpse of the Mountain Village".

But he himself was not sure what the result was. After all, the audience in this plane had really seen the world, and had watched all kinds of ghost movies, and even ghost movie lovers were proficient in the methods of catching ghosts.

However, although the ghost films on this plane are all-encompassing, most of them are products from the industrial assembly line. The films have similar routines and few of them come up with novel ideas.

Basically, the audience in this plane watches ghost movies "108 ways to die for ghosts" and "108 ways to die for humans". Even "The Bones of the Bones" with good feedback before, it has not escaped this structural model. It is just that the plot is more compact, the logic is more reasonable, and the scene is more popular.

There are also movies in the market here where the final right is not as good as evil and ghosts have been around forever, but ghosts are very stereotyped. Many people can guess that ghosts will win the final victory in the end, so they cannot be considered good.

"The Old Corpse in the Mountain Village" has taken a more alternative route. There are not even people who catch ghosts, and it has always been a ghost that suppresses ordinary people's rhythm. This ghost is not a stereotyped ghost, but a ghost with souls and stories, a ghost with deep influence to the bone marrow, and a ghost who has a profound shock to people from image to singing in all aspects. Whether such a ghost has a market or will be scolded by the audience is bored and unsatisfied, Du Xinghe cannot predict, and this kind of thing can only be tested in the market.

However, yesterday afternoon he had someone take the modified storyboard script to Lamb Company and show it to Wang Xiaoyue. Wang Xiaoyue called him last night and said that the story was very attractive to her. She also said that the sense of shots and rhythm of Du Xinghe's paintings surprised her. She especially wanted to work with Yunshi to shoot this film, which gave Du Xinghe more firm confidence in investing.

Although Wang Xiaoyue is not a mainstream commercial film director, she is a film professional after all. If Wang Xiaoyue is confident in this film, it means that the film is still quite selling.

As for Wang Xiaoyue's storyboard scripts, he also asked him if he had studied movies, so Du Xinghe would not explain much.

Anyone who draws a storyboard script to a movie can have such a sense of shot and rhythm. This is not a talent. It can only be considered a cheating skill.

During the phone conversation last night, Wang Xiaoyue also said something that she had said to Fang Yajun before, that is, the most top director. Before the filming starts, she can think about what the final complete film will look like. This is the talent that only the most genius director has.

According to Wang Xiaoyue, there are no more than three directors in this level in the world. There are only the ancestor-level film masters in China - filming movies for nearly 40 years - the first movie master to be called a world-class director - Liu Chenglong has this ability.

Wang Xiaoyue said that when watching Du Xinghe's storyboard script, she felt like watching a movie, and she could strongly feel that the framework of this story had been formed in Du Xinghe's mind, so she was particularly shocked by Du Xinghe's film talent. She even said that if Du Xinghe wants to change careers and become a director, she may achieve greater achievements than in the music field.

Du Xinghe had heard Fang Yajun say this before, saying that reading his storyboard scripts is like watching a movie that has been made. This kind of talent is extremely rare in the film industry.

At that time, I heard from Fang Yajun that Du Xinghe thought Fang Yajun was an amateur in the movie, and just said it nonsense and didn't take it seriously.

But last night, after hearing Wang Xiaoyue, a professional director, say this, Du Xinghe really began to realize that he has a large number of finished movies in his mind, and can slowly play and record them frame by frame. This is a magical talent in the field of film, and even has an advantage over his Copy music.

If the director already has the appearance of a finished movie in his mind, he can save a lot of trouble during the shooting process and avoid many detours.

If he can direct the director himself, just like he can control the notes as he wants when making music, then in the future, he will definitely surpass other directors in making films, which is a complete double-final result.

However, those are still long-term vision. Now he must first focus on reality and first invest in a movie that does not lose money to try the waters.

Although he has absolutely supreme decision-making power in the company, just like a dictator, Du Xinghe knows that his dictatorial prestige is earned by success after successful decision-making. Including his greatest supporter, Lin Jianguo, the reason why everything goes well and supports him is because since he took over the Cloud World, all the decisions he made were correct and profitable for the company.

If he fails to invest in a movie, it will definitely have an impact on his supreme prestige, so he actually cares a lot about the prospects of the movie. After all, now that the company is big and doing more things, different voices will naturally arise.

He had previously received a book from Fang Yajun's publishing house. Some people in the company had discussed it behind their backs, thinking that he would increase the burden on the company. Hong Baihe, the financial supervisor and one of the company's veterans, also raised objections in person, thinking that Yunshi is a professional musician, so there is no need to get a negative asset publishing house.

Later, "The Legend of Qin" was serialized in "Star News", and Xingyue Media took the initiative to extend an olive branch to invest in cooperation with Yunshi Publishing House to publish, which made the opposition such as Hong Baihe gather the voices.

Du Xinghe has not made public this time when the company is preparing to invest in filming movies. However, it can be imagined that conservatives such as Hong Baihe will still raise objections. If the company invests in filming movies this time, Du Xinghe's prestige in the hearts of these people will naturally rise to a higher level, but if the investment fails, the company will definitely have more discussions in the future. If it involves other fields in the future, it may encounter real resistance.

After all, this is not his own company. At present, Yunshi is a medium-sized entertainment company with hundreds of employees. If he wants to make everyone convinced with his personal charm, he must win every battle and become a myth.

Lin Jianguo couldn't help but clicked the Dailin-Bilian in the pharmacy, and slapped at Du Xinghe: "If I really decided to invest in this movie in the end, I'll ask my friends in the circle in Xiangjiang to see if there is any way to get some implanted advertisements. This movie must be a horror rating film, right? Can it be changed to a normal film?"

Du Xinghe said helplessly: "Change ordinary films? Uncle Lin, don't lose watermelon and pick up sesame seeds. How is this possible?" Du Xinghe understood why Lin Jianguo wanted to change this film to a normal film, because it is not easy to insert implantable advertisements in horror films, even if it is inserted, the price is very low, because compared to ordinary films suitable for family viewing, the market for graded horror films is too small, and the influence is too limited, so it is impossible to sell a good advertising price.

Although China in this plane has just entered the early 1990s, the maturity of the film industry has exceeded that of the previous plane. Inserted advertising is already very common in movies, which is also an important means for filmmakers to recover costs. Like the previous plane, some super blockbusters in this plane can already balance costs by relying on various advertising revenues before filming.

However, there are not many implantable advertisements for graded horror films with relatively small markets. First, because the advertising effect is not necessarily good in this type of film. Therefore, manufacturers generally do not like to advertise in such films. Some manufacturers even worry that their brand will make the audience feel terrifying. In the future, when viewers choose brand consumption, they will also block their products due to some negative effects.

Compared with manufacturers, producers are actually not willing to put advertisements in horror films, because bad placement effects will make the movie scene very abrupt and unnatural. The audience was watching well, but feeling a different atmosphere in the tense horror plot. A very eye-catching advertising brand suddenly appears, which will greatly affect the viewing mood. Therefore, horror film companies that strive to be reputation do not usually choose too many implantable advertisements to recycle costs.

Du Xinghe can imagine that with Lin Jianguo's personality of spending eight petals, as long as a manufacturer who is willing to invest money in the film and implant advertisements, he may bring it in. This way, the investment cost will be reduced, but the texture of the film will be pulled down to several levels, and it may even be completely destroyed.

Lin Jianguo heard Du Xinghe say that this movie could not be made into an ordinary level, and scratched his head and said, "Yes, ghost movies must be graded unless there are no ghosts. The biggest highlight of your movie is that female ghost, if you want to lose it, it will be boring. But it doesn't matter. I try to find a way to insert advertisements in it and strive to get hundreds of thousands of advertising fees. My friend in Xiangjiang said that as long as the actors are famous and have a market, there will definitely be manufacturers rushing to insert advertisements..."

Before Lin Jianguo finished speaking, Du Xinghe hurriedly said, "Uncle Lin, please don't interfere with the implanted advertisement. This time we cooperated with Lamb as investors. We are not professionals and do not participate in the production of the video."

Lin Jianguo argued: "I know that we don't participate in the production, but we have to provide the opinions of investors, and they have to refer to it! I saw that the "River Resentment" they filmed before only brought in 100,000 implantable advertisements, which was too few. I think it would be 500,000 for my friends in Xiangjiang to get it. Their relationship network in this circle must be bigger than that of the lamb."

"Oh, Uncle Lin, I said, don't worry about this." Seeing that Lin Jianguo was speaking very seriously and was already a little sharpening his knife to pull advertisements, Du Xinghe quickly advised: "In the future, our company will have several major projects that you want to worry about. Don't think about this movie anymore. Leave it to Lamb Pictures to do it all. So worry about you, can you worry about it?"

Lin Jianguo stubbornly said: "Why can't I be fucked? I am born with a strong energy, and you don't know. In addition, my very powerful friend taught me a few ways to nourish my body and spirit. I have been practicing. Now I have more firepower than ordinary young men! I know that you are afraid that I will worry too much and my body cannot hold on. Adu, you can rest assured and don't worry about this."

Lin Jianguo proudly spat out a cigarette, turned his thumb into his chest, and boasted to Du Xinghe: "It's not a blow. Your Uncle Lin has the top row in Fuwan. There are a few people who are tougher than me. You can count it with one hand, and I know all of them."

Du Xinghe was speechless, what did this mean? It seemed like he was talking about a fight. After a wry smile, Du Xinghe said, "I'm not saying that you are not strong, I'm saying that you don't need to be distracted from this movie."

Lin Jianguo said persistently: "Why is there no need? Our company has to throw millions into this movie! This is not a small amount! If so much money is thrown out, we can try our best to find a way to make it back. I thought about adding 500,000 yuan to this movie, if the negotiation is well, maybe 1 million yuan! If so much money is taken back first, we feel at ease. Gao Yang and his wife have a clear mind. If we can talk to them about so many implantable advertisements, they will also look at us differently, knowing that we are in the circle and will not treat us as new recruits."

Seeing that Lin Jianguo was thinking further and further, Du Xinghe felt more and more "reasonable" and said bitterly: "Uncle Lin, I'm serious, don't mess with filming. I know that you have friends who can insert advertisements, but implant advertisements in horror movies will take a lot of risks. How much should be planted and how much is worth it? These should be considered by the lamb, so we don't need to provide advice."

Lin Jianguo said unhappily: "What does it mean to provide advice blindly!"

Du Xinghe stopped Lin Jianguo's words and did not argue with Lin Jianguo, and continued: "Iyan's album is about to be launched. Yiyan's "Flower Heart" is the most important fist album in our company in the first half of the year. This album is related to our company's overall performance this year! At this critical moment, don't you focus on Yiyan's album and be distracted from film implantable advertisements. Isn't this putting the cart before the cart? Not to mention that you can bring 500,000 advertisements, even if you can bring 5 million advertisements, how much income can you add to us? "Flower Heart" is not stranded and sold well, and you can earn 5 million a week! And you can do a good job of escorting this album and earn 5 million a week. How fun is this money going to make! Isn't it more comfortable than if you have to go to the manufacturer to get advertisements?"

Lin Jianguo said disappointedly: "You can't say that. I just want to do nothing else when I say it. I'm also thinking about the company. After Yi Yan's album was released, my focus must be on this "Flower Heart", but am I full of energy? If I have endless energy, I will help contact the advertisement without delaying it."

Du Xinghe said helplessly: "You need to spend endless energy. Is it good to prepare for some other business? Xu Nuo's new album is launched in May. Liao Nan, Xiaozhe, Xiao Lie will participate in the audition of "Sound Moving China". The most important thing is that my new book will be published. You are my exclusive agent. You must have the energy to help me arrange the schedule. It is absolutely unnecessary to have no choice but to go to the gods to play those trivial small advertisements! There is also summer in June.

It’s fake. Teacher Lu may come to record the album. She also needs to prepare her new album. This requires your overall arrangement. The mixed-race group will also have new songs in the graduation season in June. How to promote them requires your wisdom! Any major event in our main business, any one of them, worry more, and the money you earn is several times or dozens of times that of this little advertisement. Do you think you should focus more on these things?"

Du Xinghe deliberately praised Lin Jianguo and said to Lin Jianguo happily, smoking a cigarette: "According to what you said, I really don't need to play that little advertisement, but I just feel that I'm wronged if I have money or not..."

"What's wrong with me? It's really wrong to throw away sesame seeds and pick up watermelons! No, it's wrong, it's just throwing away watermelons and picking up sesame seeds!"

Du Xinghe is really worried that Lin Jianguo will interfere in the implantation of advertisements, because this will likely cause disgust from Lamb Pictures. In any field, no professional likes non-professionals to interfere.
Chapter completed!
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