Chapter 527 Film Investment
Less than one o'clock that afternoon, Du Xinghe returned to the new office building of the Media Building.
After taking a shower in the suite in the office, he changed into a mature black shirt and black trousers. He was flipping through entertainment newspapers and waiting for Wang Xiaoyue and his wife to come.
After coming to this plane, Du Xinghe had a unique preference for black clothing. Now he liked to wear black shirts. In the previous plane, he had never worn a pure black shirt, but after coming to this plane, he would wear black shirts in almost all formal occasions. Even if there was a black Tang suit or a Chinese-style modified suit on the outside, he would not wear a more commonly matched white shirt inside, but a black shirt. I don’t know why this happened, but he felt that wearing black shirts was more mature and pleasing.
The latest published entertainment newspapers, including the entertainment pages of "Star", all reported on the Yun World's housewarming ceremony in large quantities. As the small boss of Yun World and the controversial genius boy in the industry, Du Xinghe is naturally the protagonist of these articles. His photos published on them are also wearing a black shirt.
After coming to this plane, most of the photos he published in magazines and newspapers were wearing black shirts. Such photos seemed quite low-key and inconspicuous in the colorful entertainment circle pictures. Most readers would pay attention to Fang Yajun, who was as beautiful as a fairy, or look at Xu Nuo who was becoming more and more feminine, instead of deliberately looking at him.
In addition, he is not the kind of super handsome guy who can't be pulled out of his eyes. He is just a pretty boy, so most readers only have a specious impression of his appearance, which is enlarged on the road. Almost no one can recognize him as the boss of Yunshi and a super genius in the Chinese music scene.
This is exactly what Du Xinghe hopes. After all, he has not yet reached the point of truly showing up in public. He still wants to enjoy a few more days of pure and free days. When he is waiting for his future to show up in public, he can no longer go out casually and go shopping and play the dials like he is now.
After looking through the magazine thoughtfully for a while, at about half past the phone on Du Xinghe's desk rang, it was Jin Mengyi's inside phone.
Du Xinghe thought Wang Xiaoyue and his wife arrived early. After pressing the call button, he heard Jin Mengyi say, "Mr. Du, Mr. Lin is here."
It was Lin Jianguo who came.
As the well-deserved second-in-command in Yun World, Du Xinghe is closest to him, Lin Jianguo must ask for instructions first if he wants to enter Du Xinghe's office. He cannot push the door open like before in Qingyun Building.
In fact, when Du Xinghe was talking about it several times when he was in Qingyun Building, he would interrupt the rhythm of his creation. Lin Jianguo would knock on the door first when he entered the house to avoid disturbing Du Xinghe.
Lin Jianguo looked big and did not hesitate to anything on the surface. But in fact, he was very thoughtful. He knew that Du Xinghe's brain was the most important wealth in the cloud world at present, so everything should be focused on Du Xinghe's creation, and he could not do anything that disturbs Du Xinghe's creation.
Although he has been busy with moving Yunshi recently, Lin Jianguo has also been paying attention to Du Xinghe's creation, especially cross-border film and television creation.
Unlike music creation, they are familiar with the flow. After crossing the film and television industry, they are all newcomers, and they have to learn from the beginning of the distribution and control of finance.
Lin Jianguo knew that Du Xinghe was going to work with Wang Xiaoyue and his wife to make movies. He has been negotiating with Du Xinghe in the past two days to see how much money they should pay. Currently, Yun World can only use about 10 million in cash. This figure seems to be quite large, but they expect to pay a lot of fees. For example, in another week - on the 25th, it will be paid to hundreds of employees. It is a considerable expense. Next week, Yi Yan's "Flower Heart" album was first released next week. Depending on the situation, there must be a certain amount of publicity expenses. After moving to the Media Building, the company still needs a lot of logistics support. If it doesn't hold 56 million in its hand, if the company encounters any irresistible external disaster, it may be destroyed in one go. Now the plate has grown, and even if there is continuous royalties flowing in, they still have to ensure that they have sufficient cash flow.
So Lin Jianguo considered working with Wang Xiaoyue and others this time to invest less money in Yunshi. It would be best if he could use Du Xinghe's creativity and script to invest, so that he would make money without any risk. Otherwise, if he invested several million yuan, he would lose the box office after the filming, and wasted all the investment, it would be a failure.
He was going to negotiate with Wang Xiaoyue and his wife this afternoon. He must hold the money bag of Yunshi and not let Du Xinghe burn money by his own temper. They don’t have the capital to burn money casually yet.
Du Xinghe did not come to Yunshi that morning. Lin Jianguo presided over the first important work conference after Yunshi's housewarming. After the full company meeting, he called the supervisors of several departments to the office to do ideological work. The first is to urge everyone to work hard. The second is to follow the principle of increasing revenue and reducing expenditure. After coming to the new company, don't waste resources. Use the resources at hand as much as possible to increase revenue and save expenses.
He told the leaders of various departments one by one, and kept doing it faster. He explained everything and then ate lunch boxes in the office. He heard that Du Xinghe was back. After he had eaten a meal, he sorted out the materials he had asked his subordinates to collect about the investment and returns of the movies, and hurried to Du Xinghe to discuss how to cooperate with Wang Xiaoyue and the others later.
As soon as he entered Du Xinghe's office, Lin Jianguo asked Du Xinghe the first sentence: "Have you eaten?"
"Eat it." Du Xinghe asked politely: "Where are you?"
"I've eaten too." Lin Jianguo picked up a piece of paper from the coffee table and felt oil on his lips. He wiped his mouth and sat opposite Du Xinghe's desk. While handing the movie investment report to Du Xinghe, he lit a "Dailin-Pharmaceutical Bilian" and smirked and joked with Du Xinghe: "You kid are getting more and more elegant now, and you are fascinated by playing tennis."
Du Xinghe could hear that Lin Jianguo had the intention of complaining about him. After all, the company has just moved and the work has piled up. Now he is a hand-off manager and doesn't care about anything. It's really a bit unreasonable.
However, he really wants to rest now, and doesn't want to worry about his spirits anymore. When he was in Qingyun Building, Yunshi was almost bankrupt, and he relied on his own to turn the tide and worked hard to drag Yunshi on the right track. Now that Yunshi is more stable, he must gradually hand over the focus of his work to others. He can no longer do everything himself. Lin Jianguo should take the lead. Let Lin Jianguo take the lead.
Du Xinghe complained in the face of Lin Jianguo's wry smile. He smiled slightly and wouldn't explain much. If he told Lin Jianguo now that he would participate in the Fu Championship in the next month, he would probably have the heart to kill him. He simply wouldn't fight against this uncle's popularity.
"This is the investment case of the success and failure of the small-cost horror film released in the Southeast Theater Alliance that I asked Xiao Lizi to sort out in the recent year. Please refer to it." Lin Jianguo knew that the movie "The Old Corpse of the Mountain Village" co-produced by Du Xinghe was looking for Wang Xiaoyue and his wife to make is a horror movie, so the investment information collected is all about horror movies.
Unlike ordinary blockbusters, the investment amount and risk of graded horror movies are relatively low. Because the scale of release is limited, the market for graded horror movies cannot be compared with those blockbusters, and the box office will not be big. However, with the support of a group of fans who are curious, horror movies that can generally be released in theaters will not lose money as long as they are not so bad.
The grading horror films released in the Southeast Theater League in the past year are generally the rhythm of small-scale fights and small losses. Except for the "The Bones of the Bones" produced by Huanya, which was released in the nightclub during the Spring Festival, which was hit once in the box office, reaching 80 million, other horror films did not have very impressive results.
Du Xinghe was flipping through the investment report in his hand and was also planning his budget for "The Old Corpse of the Mountain Village". His initial idea was to invest in the film with wholly owned by Yunshi, directed by Wang Xiaoyue, and to produce and promote the production and promotional work by Wang Xiaoyue. In this way, Yunshi could get more profit sharing, but he also had to bear huge risks.
This plane is a small-cost horror movie with the main stream of Xiangjiang area. It only takes 5 million to 7 million to make it well. For example, the previously popular "The Bones of the Bones" was only 8 million, but its promotional cost was very high. Huanya invested nearly 10 million in publicity and distribution expenses, which promoted "The Bones of the Bones".
Such promotional and distribution costs exceed the production costs ratio, which are rare in horror films, and even in ordinary blockbusters. The promotional and distribution costs of general films account for about 50% of the production costs. Due to the narrow market of horror films, the promotional and distribution costs are even lower.
However, with the development of the times, film companies are paying more and more attention to the promotion and promotion benefits of films. In the past year, many films with promotion and promotion costs exceeding production costs have appeared in the five major theater alliances. Such movies often have big box office hits, and of course there are also some that have failed miserably. However, most films with large investment in promotion and promotion will have higher returns, so film distribution companies are paying more and more attention to the promotion and promotion of films.
Huanya has set a precedent for viral publicity of horror films. She has invested a lot of money in the promotion of "The Bones of the Bones", and at the same time created a trend of public opinion, forming a good reputation effect, and taking multiple measures, which has long been the high box office of "The Bones of the Bones of the Bones". The reason why they did this was that they were very optimistic about the well-produced movie "The Bones of the Bones", and the other was that they wanted to promote the starring Yuan Xiaotian, which was why they spent so much effort on a horror film.
After seeing the successful experience of "The Bones of the Bones", Du Xinghe also wanted to follow the path of "The Bones of the Bones of the Bones", which required a lot of money to produce and promote. With Yun World's current financial resources, he could not easily invest 10 or 20 million to invest in this film. So after listening to Lin Jianguo's advice, he decided to co-production with Damn Pictures. The two companies jointly invested and shared risks.
If you think about it carefully, this cooperation model is more wiser. Otherwise, the money will be paid by Yunshi, and Wang Xiaoyue and his wife don’t have to pay at all. It’s unknown whether they will make this movie with all their heart. After all, making movies is not a simple thing. Some directors will swear to make a unique movie before they start the filming, but when they really start the filming, they face many difficulties and endure unimaginable pressure, many people will collapse.
Du Xinghe talked to his friends in the film industry in the previous plane and knew that many new directors would go crazy when they made their first film, and some would cry on the street because the pressure to control the overall situation was too great. Many situations were unexpectedly expected before the filming started. They couldn't handle it well after encountering it. In the end, many people stopped striving for excellence, but just wanted to finish the film as soon as possible and have an explanation. As for what they were shot, they didn't care.
There are endless famous actors, but there are very few good directors. This is the case in the previous plane, and this plane is still the case. Only those who have been directors will understand how difficult it is to be a director.
Although Wang Xiaoyue is a professional and has nearly six years of experience in MV shooting. But after all, she has never directed a big movie alone. It is unknown whether she can withstand this first time.
With the several contacts between Du Xinghe and Wang Xiaoyue, and the style of watching Wang Xiaoyue filming MVs, he thought that Wang Xiaoyue was a female director with strong executive ability. She also had a strong personality. She was tough and could suppress the scene. She directed a big movie alone. She should not be able to make a frustration.
However, these are his subjective assumptions. Returning to objective reality, if Wang Xiaoyue and his wife also invested money to shoot this movie, they would definitely be more attentive than taking other people's money to shoot it, and would definitely be more serious.
As for the investment amount and share ratio of the two parties, this needs to be negotiated.
At first, Du Xinghe wanted to invest in this movie solely. One thing he considered was that he had no experience in the film industry and rashly took a notebook and let others shoot it. People may not be interested, but if they brought funds to talk, no one would refuse.
This is like a situation that often happened in the previous plane film industry. If a new actor wants to play a role and has nothing to do with it, then she will definitely not have the chance to get that role. But if she brought her money to the crew - one of the common situations is that if a boss praises her and will invest money for the movie, then no crew will reject such an actor.
Even if it is forced, as long as the actor has the resources, the crew will stuff her in. Even if the actor has the resources, it can even give her a key role.
For example, in the last plane, a well-known ghost blockbuster in the mainland, a female newcomer brought tens of millions of promotional resources from investors to the group, and had to take an important role to play. Such conditions for fundraising will not be rejected unless the crew is smart, but the main characters in the movie were arranged at that time. In the end, the crew could only change a king in the play to a queen, and let the female newcomer act. This is the power of fundraising.
Du Xinghe was influenced by some subconsciousness left in his mind from the previous plane, and he also felt that bringing funds to invest in movies would make the other party highly accepting.
However, he asked Yunshi Publishing House to recruit new text editors with film background to sort out the story summary of "The Old Corpse in the Mountain Village" and gave Wang Xiaoyue a brief script to read. Wang Xiaoyue was quite interested in this story and actively expressed her intention to cooperate in the shooting. This made Du Xinghe feel relieved. As long as the other party was interested in reaching a cooperation intention, it would be fine, so that both parties would sit down and talk.
Lin Jianguo learned that Wang Xiaoyue had a very willingness to cooperate and knew that this matter was imminent. Yunshi must be involved, that is to say, Yunshi must invest money.
As a last resort, he spent the last few days studying the storyboard script of "Old Corpse in the Mountain Village" drawn by Du Xinghe, and roughly understood what kind of story Du Xinghe wanted to shoot, what scale of shooting, and what level of special effects were needed. He also made a long-distance call to ask friends from Huanya and helped him make a budget for how much it would cost to shoot such a movie.
The people from Huanya reported a price for Lin Jianguo in the early stage according to their company, saying that the shooting cost was about 6 million yuan. Lin Jianguo felt a little clear.
"I asked my friends who made movies in Xiangjiang. They said that the production fee for this movie is about 6 million. According to your idea, the proportion of publicity and distribution costs is high. 4 million to promote, and the total investment of 10 million should be enough. I think we will talk to Director Wang today. Our family will pay half of the money, and they will be responsible for the shooting, and they will also be responsible for the promotion and release. We only provide creativity, that is, you will publish the script. The account is divided by 6 and 4 points, 6 and 4 points, and we will be 4 points, what do you think?" Lin Jianguo asked Du Xinghe's meaning.
Du Xinghe thought about Lin Jianguo's words and looked at the investment statements in his hand. He also looked at the graded horror movies. As long as he did not invite big stars, he could indeed get a few million investments. 6 million should be able to make a movie with good post-production results. The 4 million promotion and distribution fee ratio is indeed high enough. For the first test-water film produced by Yun World Investment, Lin Jianguo calculated the 10 million investment. It is indeed very appropriate. Not much, nor less.
I just don’t know how powerful Lamb Pictures is. If the family spends half of the money and asks them to pay 5 million, can they pay?
The smoke that Lin Jianguo vomited began to spread. Du Xinghe was unable to breathe. He coughed twice, got up and walked behind and opened the window completely. At the same time, he asked Lin Jianguo: "Did you find someone to find out about it? How strong is this company?"
Lin Jianguo smoked, saying, "This company was established in June last year. Boss, you know, it is Director Wang's husband, Gao Yang. This person was not a person in our entertainment industry, but a person in the cultural circle. He has always been an antique appraiser. Like Wang Xiaoyue, Gao Yang's family background is relatively simple, not from a big family. The couple started their own businesses. It is said that Gao Yang was managing it. Wang Xiaoyue is only the artistic director and chief director of the company. The company provides some advice. In order to avoid suspicion, she did not even take up the position of the company's shareholders. After the company was established, they only invested in one movie called "River Resentment", a low-cost horror film, and was a new director. I'll give you the report. You can see. Judging from the situation where they invested in the first movie, this company is just in its infancy and its strength is still very average, but 5 million should still be available."
When Du Xinghe heard Lin Jianguo say "River Resentment", he turned the investment statement to the page of "River Resentment". This is a movie with a very small cost. The total shooting and distribution costs cost Lambs Pictures 3 million. Of course, this is the figure disclosed by Lambs Pictures itself, and the real investment amount may be lower than this.
The movie was released on the Southeast Theater for three months, with a box office of 6 million (40% of which returned to Lambs Pictures, which means it earned 2.4 million box office revenue.) The derivative copyrights of TV, radio and other stations sold 250,000 (all belong to Lambs Pictures), and the national sales of VCD DVDs as of March this year were 1.5 million (50% of the royalties were shared by Lambs Pictures, 750,000), and other revenues such as advertising patches and built-in advertising were about 100,000 (all belong to Lambs Pictures).
After counting, the total income of this film by Lambs Film is about 3.5 million. After leaving the taxes, it is slightly profitable on the books. This is not easy for a freshly-launched company to lose money in its first film. Moreover, according to the actual situation, Lambs Film is likely to have talked about the production and promotional expenses, which involves reasonable accounting and tax avoidance, so after counting, Lambs Film may have made a profit of hundreds of thousands of yuan on this film.
It is estimated that it was because of the first filming of the movie that Wang Xiaoyue was determined to give up the decision to shoot MV and switch to big movies.
If the first movie invested by Lamb Pictures lost money, Wang Xiaoyue might not have given up so resolutely the opportunity to make stable money by filming MVs and went to burn big movies.
Before Du Xinghe painted "The Old Corpse in the Mountain Village", he heard Xu Nuo say that Wang Xiaoyue was going to make a movie after filming the MV of her album "Mad at Love". According to Xu Nuo, most of the scripts Wang Xiaoyue was choosing at that time were horror movies.
It was precisely because Du Xinghe knew that Wang Xiaoyue wanted to make a horror film and drew the storyboard script of "The Old Corpse in the Mountain Village", that he immediately thought about asking Wang Xiaoyue to try it. Everyone is new to big movies, so why not try it together.
Lin Jianguo spitted a cigarette and asked Du Xinghe: "According to my understanding of the film industry, it is difficult for movies invested by small companies to enter theaters. Director Wang and his wife can get a small-cost movie with an investment of 3 million to enter Southeast theaters. They must have something to do with them in theaters. We cooperate with them, so we don't have to worry about not being able to be released after the filming is finished. As long as it can be released, even if we lose money, we can't pay much." (To be continued...)
Chapter completed!