Chapter 27 Start Promotion
In the next few days, Huashi Hongyan began to promote Xu Nuo.
In exchange, Yunshi handed over the CD distribution rights of the single "I Am a Little Bird" to Hongyan Records.
Luo Haichao originally wanted the right to release Xu Nuo's first full album.
But Du Xinghe didn't give it.
Du Xinghe only agreed to hand over the distribution rights of the first single CD to Hongyan Records.
As for Xu Nuo's first album, his horoscope has not yet been written, and I don't know what the situation is, so Du Xinghe cannot easily make this promise to Luo Haichao.
After weighing the trade-offs, Luo Haichao said that although the benefits of a single compilation are not high, it will definitely recover the promotional cost.
Besides, he really appreciated the talent of Du Xinghe, the original song "Little Bird", and generously agreed.
From the third day after the Youth Star Rematch program was broadcast on Fuwan Music Channel, Hongyan's team began to push Xu Nuo's song "I Am a Little Bird" to local radio and TV entertainment programs in South China through their own connections.
In Fuwan, 120 kilometers away, Hongyan Records' influence is incomparable to the four major record companies.
But in South China, Hongyan Records is a well-known record company and has the highest position in the industry.
This time, Hongyan's team placed the decisive place in South China.
Although South China cannot be compared with international entertainment metropolis like Fuwan, this TV drama city also has a permanent population of 7 million.
If people who like music in South China can pay attention to Xu Nuo, the number will be quite considerable.
Due to the cooperation and radiation relationship between the two cities, ordinary families in South China can also see Fuwan Music Channel.
So on the day of the final, if music fans in South China can unanimously support Xu Nuo, the effect will definitely be much better than going to Fuwan and the four major companies to seize the market.
Like Hongyan Records supporting Xu Nuo, the four major record companies have also begun to promote and promote newcomers to the company during this period.
Their main market is naturally the location of Fuwan Music Channel, Fuwan local,
With their strength and arrogance, there is no reason not to make a fortune in the local area.
If you want to talk about these four giants, the work and scale of promoting newcomers in Fuwan are much stronger than Hongyan Records!
I guess ten times the money was spent!
More than 20 entertainment radio and television stations in Fuwan City can hear performances and interviews from eight newcomers from all four almost every day, bombarding the public's attention.
The coverage is to let all Fuwan fans know that their company's newcomers are going to participate in the Youth Star Finals within two weeks.
Like in previous years, the competition and fighting between the four crocodiles, which did not obey each other, reached a white-hot level from the beginning.
For example, in order to grab the most important advertising time in these two weeks, they want to pay five or six times higher than usual and put their singers on it.
Such a momentum of fighting and fighting is really fierce and tragic.
The effect is not necessarily much better than Xu Nuo, who lives in a corner.
In fact, the four major companies are also promoting their newcomers in South China, but their strength cannot be compared with Hongyan Records.
Relying on ChinaTV's strong media public relations capabilities, Hongyan's promotion team took less than a week to push Xu Nuo's inspirational story to every local TV entertainment program in South China.
Even on social news!
Local music radio stations in South China have repeatedly played Xu Nuo's song "I Am a Little Bird".
The catchy melody of this song immediately spread throughout the streets and alleys of South China.
Almost all of them are almost household names.
Even the local five or six-year-old kids can hum a few words when chasing and fighting: "I am a little bird. I want to fly, but I can't fly high."
Not to mention adults who like music.
After learning Xu Nuo's inspirational story, it is difficult for anyone to not be conquered when he hears such an inspiring song.
Two days before the final, a market survey conducted by the Hongyan team showed that 35% of local music fans in South China would "must" watch the Youth Star Finals that started at 7:30 pm on November 11; 25% of music fans "should" watch it, but it depends on whether they were in trouble at that time.
Among the 60% fans who are likely to watch the Youth Star Finals, Xu Nuo's approval rating is as high as 86.5%!
This number far exceeded the expectations of the Hongyan team's effectiveness before promoting Xu Nuo.
Luo Haichao and Chen Hua analyzed the results and finally concluded that the hot selling level of "I Am a Little Bird" will be much higher than their previous estimates!
According to their original expectations, the single CD sales of the song "I Am a Little Bird" will be sold at most 150,000 copies.
This number is still calculated higher.
After all, Xu Nuo is too new and has no fan base.
Moreover, the single CD itself is not as popular as the entire album.
Given an estimated 150,000, they all looked at the super high quality of Du Xinghe's song.
At that time, they calculated the profits based on the expected 150,000 copies.
On the market, the price of single CDs is usually around 15 yuan and the wholesale price is 10 yuan.
Their net issuance income of Hongyan is 30% of sales based on wholesale prices.
In other words, if they sell a CD, they can earn 3 yuan.
150,000 copies, earning 450,000.
Abandoning tax and labor costs 80,000.
Their pure profit is around 370,000.
The cost they spent on promoting Xu Nuo was based on this 370,000 yuan, and a total of 350,000 yuan was quite conscientious in the industry.
I didn't expect good people to be rewarded.
"I Am a Little Bird" is so popular!
According to the latest market research and the analysis of the popularity of this song on the market, the sales of this single CD should be more than 300,000!
If Xu Nuo can get a good ranking in the finals, it will further stimulate the sales of this single CD.
If we increase the publicity efforts at that time, it will be impossible for this single CD to produce a super high sales of 500,000 or 600,000 copies!
You know, there is no single CD in the domestic market that can sell more than 500,000 copies this year!
If they did it, it would definitely be a matter of showing their face!
Thinking of this, Luo Haichao was secretly excited.
He has drawn up his best distribution team and is waiting for Xu Nuo to participate in the finals to develop a distribution strategy for Xu Nuo's second album in his life based on the finals results.
Although Du Xinghe has not participated in the promotion of Xu Nuo by Hongyan team these days, he can receive Lin Jianguo's work report every day.
Du Xinghe was also very excited that "I Am a Little Bird" was so popular.
As the producer of this single CD, Cloud World will receive about 20% of each single.
Unlike Hongyan, they need to spend money on publicity, their income is all pure income.
If it can be sold for 300,000 yuan, Yun World will get a considerable income!
Lin Jianguo is thirty-seven years old and has a irritable personality like a child, but he is more skillful than anyone else in the settlement.
Seeing that Xu Nuo will bring such a bright money to their cloud world, Lin Jianguo treats Xu Nuo now like a living Bodhisattva, holding and protecting him.
In the past, his agent didn't care about Xu Nuo's life affairs, such as food, clothing, housing and transportation.
Looking at it now, he is almost Xu Nuo's personal bodyguard.
I am guarding Xu Nuo at any time.
I was afraid that something would happen to Xu Nuo.
Xu Nuo wanted to spend some time alone with Du Xinghe, but he didn't have much chance.
Even Lin Jianguo has to watch the new song of the volleyball finals.
It's a 1,000-watt big light bulb.
Xu Nuo was so helpless that he died.
Chapter completed!