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Chapter 427: Discussing a Sideline (Part 2)

Even if Yoona wears a bikini, her breasts can't support the scarce fabric, but instead she will have a faint sadness of beauty. In terms of appearance, Yoona is definitely the first in the pure and innocent girlhood. Her purity and her lively temperament will make people who like her feel infinite vitality. With her very lively eyes, she has attracted countless fans.

If you look at the overall look at the breasts, Yoona's figure is still good. She is just a little thin, but she is not as thin as Xiuying, who is completely like a bone-shaped stand. The nine members of Girls' Generation all have very good legs. They were once called the **** era. At that time, they paid attention to the protection of their own ****.

However, Li Yuhao and Girls' Generation realized that they were familiar in winter. On any period of time, they had to wear a pair of jeans outside and had to wear a pair of warm pants inside. Now even if the weather in Seoul is a little warmer, they still have jeans in private and will not wear skirts on the show. So occasionally, those who accidentally touched their thighs (Taeyon and Pani) and patted their thighs, the touch felt very good.

When Li Yuhao said that going out to sea to play, the four of them were at least skirts, and the better one was hot pants. So at this time, Li Yuhao naturally thought of the girls' generations dancing in "Speak Your Wishes" on TV, while wearing close-fitting shorts, the pairs of big white legs were shaking in front of him. Of course, it was just watching through the camera. Now, in the upcoming out to sea, Li Yuhao can see those legs with his own eyes. He thought too deeply for a while and was distracted.

Just as he was thinking about it, Pani slapped him in the back, "Ah!! What messy things are you thinking about in your mind?"

"Hahaha, I didn't think anything about it. Do you think I really think about how you look in bikini? No, I remembered that when I went to Saipan with Tara, they all excitedly said that they brought bikini. I was happy for a long time. As a result, when I came to the beach, she was full of shorts and shortsleeved arms, so I asked them. Didn't you say that you brought bikini? How could you wear so much?"

"So the lady pointed to her T-shirt and said, "We're all wearing it inside." Li Yuhao said this while showing a very depressed expression.

When they heard Li Yuhao say the last sentence and his depressed expression, they all burst into laughter.

The starry sky, the bright moon, the green grass, the bonfire, the laughter and joy. The beauty was beside him, all of this was very wonderful. A group of people sat here and chatted a lot and drank a lot. When they returned to the room, they all became slightly drunk. Even Crystal, who usually drank very little, was already drunk at this time.

After everyone returned to the room, they started to prepare for bed. Only Li Yuhao sat in the living room alone. He took out a bag of potato chips and continued to drink beer. Today he was in a very comfortable mood because Lee Seung-ki's affairs were also solved. Yoona's mood seemed a little better. She no longer felt like she was escaping when she saw herself.

Everything made Li Yuhao feel very good. So after everyone's meals were over, Li Yuhao still wanted to drink two more drinks by himself. After a while, the sound of unscrewing the door of the room sounded, and the sound of stomping slippers came to the living room, "Hey oppa, why are you still drinking?"

Li Yuhao looked back and saw Xika standing in front of the refrigerator holding mineral water, looking at herself questioningly. Li Yuhao waved to her, Xika walked over with water and sat next to Li Yuhao, looking at the beer in front of him in confusion. "Didn't you drink 4 cans in front of you, why do you still have to drink it? Wouldn't you go out with them tomorrow?"

"Yes, but today I was in a good mood, so I just wanted to drink two more drinks. And it's rare to see you all so relaxed. My mood also relaxed with you. By the way, Sika, you should have the initial positioning of the brand in your mind, right? What kind of market are you going to invest in? Are you mid-to-high-end? I saw the sunglasses you designed, if your sunglasses are put into the market, what price do you plan to set at?"

Xika thought about it and answered Li Yuhao, "I have discussed the price with the staff, it's about 200-250 US dollars, right?"

"For $250, if I want me to choose a brand for $250, I will never buy your brand. If I were asked to start from the perspective of consumers, 85% would choose 'ray-ban' or ordinary 'armani'. After all, 'ray-ban' is a professional, 'armani' is a well-known brand. But you define it as a trendy brand. Uh, how do you give me the feeling that you are not making a trendy brand, but a luxury product among trendy brands? Uh, professional is called a fashion brand."

Xika was also a little confused by Li Yuhao's words. If she looked at the brand from the perspective of consumers, a trendy brand sunglasses is compared with a world-renowned brand that has been professionally made in more than 100 years, and the prices between the three are comparable. As a consumer, she will not choose her own trendy brand when comparing between the three. Of course, it is also possible that the fans have different ideas, but as long as they are not a super crazy fan of Xika and they are a little rational, they will definitely not choose the Xika brand.

Xika was in a dull state at this time, and only Li Yuhao's words were in her mind, "You are not making trendy brands, but making luxury goods!!"

Both trendy brands and clothing brands are called fashion brands, but the difference is that the performance and fans of fashion brands are not as many as fashion brands. Most fashion brands are luxury brands, while most fashion brands are not luxury brands. Fashion brands have a characteristic. Well-known luxury brands often go to various countries to hold fashion weeks or participate in fashion weeks. Most of their products are designed to wear products, not only shoes, bags, clothing, but also perfumes, necklaces and other products. Generally speaking, fashion brands and fashion brands are both fashion brands. The biggest difference between the two consumer groups!!

The price of trendy brands is within the range of acceptable to ordinary people. However, Sika's brand is very expensive among trendy brands. No, it should be said that her product pricing can no longer be classified as a trendy brand, but a fashion brand. Its price is slightly cheaper than luxury brands. However, it is many times higher than that of Volkswagen's fashion brands. Generally, fashion brands' sweatshirts are priced at 30,000 to 50,000 won, but Sika clothing is not less than 100,000 won.

Looking at Xika who was in deep thought, Li Yuhao continued to say, "I can see from the price you ordered. Your brand is planning to target the white-collar class. Well, I admit that the fans who grew up with you Girls' Generation have entered society according to everyone's age. They are all office workers. You just think that a piece of clothing is priced at 100,000 yuan. Compared with their salary of 2 million yuan a month, it should be affordable, but"

"But have you ever thought about it? Is a working person really willing to spend 200,000 yuan to buy clothing? You should know that the summer clothing you designed is about 200,000 yuan, so that they can use it to buy a down jacket needed for winter. Now is the era of rational consumption."

"oppa, then do you mean to target the low-end market? But I don't want to see the products I have worked hard to design being sold at such a cheap price."

"Hey, you are going to New York this time. If you have time to go and inspect it, such as chain brands such as hamp;amp;m,foreve,gap,zara,cahe-cahe,veroda, and then use such chain brands and fashion brands to make a comparison. Look at the differences between them." Li Yuhao gave a few examples of chain brands from low to mid-range. Maybe she could find the difference between such mass brands and luxury brands herself.

Don’t underestimate these popular brands that cost only a few dollars and cannot even sell at discounts of 10 dollars. You should know that their consumer groups are all over the world. At most one-fifth of the people in the world who can afford luxury goods, this is the number that you dare to say. The remaining three-fifths of people are mass brands that consume. The remaining one-fifths of people consume the lowest-end clothing of the "Dongdaemun" type.

The consumer number of chain mass brands accounts for three-fifths of the world's population. This is a huge number. Which manufacturer of the chain brands mentioned above, does not have an annual turnover of US$10 billion? Volkswagen brands are the absolute mainstay of the consumer group. Li Yuhao envisions occupying the entire Asian market first. After all, the foundation of Girls' Generation is Asia, but the intercontinental, with the most populous world, is also Asia.

So, the Asian market is determined, and the products involve the mid-range market. With the influence of Girls' Generation, the market will quickly open. If you really go to the mid-range market in 2016, let alone 30 billion won, 100 billion won will be easy.

Of course, this is Li Yuhao's opinion. We have to wait for Xika to discuss with her after returning from New York. If she insists on going to the mid-to-high-end market, Li Yuhao will also support her dreams.

At Li Yuhao's suggestion, Xika nodded, "Well, I understand. I will go and have a good look after I arrive in New York. We will discuss it then."

Because Sika is not just a CEO, she is also a designer, she doesn't want to see her products be sold cheaply after they come out

(To be continued.)
Chapter completed!
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