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Chapter 508 Brand Value

In addition to Guo Caixia's greetings, many friends on WeChat sent blessings. Everyone knew that Ge Xiaohua acquired Huafeng and built a car company that started as a copycat into a company where technology is king. At the auto show, the domestic media received rave reviews. Ge Xiaohua was all

Didn’t go to give gifts, the media acted like Ge Xiaohua’s navy

In this way, Huafeng was highly praised. In addition to Huafeng being a Chinese brand, the automotive media, in order to increase the pride of Chinese cars, sincerely like Huafeng for being able to produce such excellent cars. This is also because of Huafeng's data.

It is extremely eye-catching. After detailed explanations by He Zhong and other technical staff, these

The technology has truly reached the highest level in China, even many foreign models have to give way. The most regrettable thing is that this is Huafeng, not a first-line luxury brand, and the brand value is relatively small. No matter how superb the technology is, it has

What’s the use? Domestic car brands are still worried about Huafeng’s copycat labels without

It cannot be recognized by consumers. Even if this car is launched on the market unchanged, the cost of mass production of this car will not be worth one million. But Huafeng Auto sells for one million? How can it be sold as a copycat?

Huafeng, which is famous for its appearance and unchanged for thousands of years. It is famous for its low price. Dare you sell it for one million? You are looking for death!

Ge Xiaohua knows very well that once the Shark Dolphin is mass-produced and launched, it will definitely be a "failed" product that will be well-received but not popular.

This failure is not a technical failure, but the sales volume is definitely unsatisfactory. There is a big difference between Chinese people buying cars and foreigners buying cars. Practicality is the second choice, and brand value, or face, is the first.

This is also the reason why joint venture cars and purely imported foreign luxury brands are favored. The added value of the brand makes consumers willing to pay.

Ge Xiaohua saw the comments made by major automotive media on Huafeng's one-day exhibition and laughed without saying a word. He knew very well that brand value cannot be established in a day or two, so he had no plans to mass-produce the Shark and Dolphin because he

He also took into account that there is simply no sales of cars of this level in China. Forcing them to launch mass production is nothing more than burning money. He is not targeting ordinary domestic car consumers, but targeting domestic high-end people who pay attention to personalization.

, and some wealthy foreigners.

The most important thing is that Ge Xiaohua's Huafeng has core automotive technology, and other domestic manufacturers will definitely flock to it. Technology copyright fees will also be an important source of income for Huafeng to maintain operations in the future.

"The first day of the auto show went well, but what about the second day?" Ge Xiaohua began to look forward to the second day of the auto show. At this time, the person in charge of the Guangdong Auto Show made a call to Ge Xiaohua. As a car company participating in the exhibition, he must

He will leave his contact information, so it’s not surprising that he can contact me.

"Mr. Ge, in view of the commotion at the auto show today, in order to allow the auto show to proceed smoothly, we have decided to change the showroom for you."

"Change? No longer next to the toilet?"

"Mr. Ge was joking. Huafeng Automobile's technology should be in the central area. We are all Chinese and we definitely hope that Chinese automobile technology will be recognized by the world."

"Okay, since you are the organizer, we will not stay away. Although I think it is good to be next to the toilet, but in order for the car show to proceed smoothly, I am willing to change the location. I will immediately send someone to change it overnight."

"Thank you Mr. Ge for your support."

After hanging up the phone, Ge Xiaohua couldn't help but complain: "I saw that the location of the toilet is a Feng Shui treasure, and the flow of people is higher than that in the central area, so I found an opportunity to move me away. It's okay. I can enter the central area for more exhibitions."

Oh my god, it still has some effect on improving the brand value of Huafeng. As the person in charge said, the technology of Chinese automobiles still makes the world look at them with admiration. If they fight each other, isn't this a joke for foreigners?

Regardless of whether Huafeng is in the central area or in an area similar to exile next to the toilet, the Shark suv was deeply loved by domestic and foreign media at this auto show, and even the fake car fans who came specifically to see the car models were also attracted by it.

I was attracted by the Sharknado SUV. One can imagine the influence of this car. However, when they learned that it was produced by Huafeng, they all scorned it. The reputation of Huafeng's copycat has not been forgotten.

But experts know very well that the performance of the Shark Tank cannot be achieved by a copycat car company.

The first three days are mainly static exhibitions, which are free and open to the public. Anyone can come in. Although the venue of this exhibition is relatively large, there are many crowds and there are many crowded situations. Fortunately, the organizer has ways to deal with it in advance.

, it can be regarded as a near miss. If there is a stampede, this car exhibition will definitely end in an anticlimactic manner.

After the static visit is over, the next step is for VIP-level people to visit, that is, only those with a certain status will be invited. The special thing about this car exhibition is that it is a dynamic exhibition, and all the people invited are cars.

Some of the leaders in the industry are famous car designers, engineers, or CEOs of automobile companies, etc. They are all prominent figures in the automobile industry at home and abroad.

The data of a car is just a vague expression. What is the quality of the car, or how is the technology? Whether it is unreliable or not, it needs to be experienced in practice. Therefore, this is the real core existence of the car exhibition. In order to better

To exchange automotive technology, the organizers jointly organized a special test competition with the officials.

"Is it over?" He Zhong and others suddenly felt like they were in a dream. These three days had brought them a lot of gains. The explanations made their voices hoarse, but they were very satisfied. They were transferred from the toilet to the core area of ​​the center and interacted with the international community.

Big manufacturers benchmark against each other. Next to them are Honda, Toyota, Mercedes-Benz, BMW, etc. Huafeng can participate in exhibitions with them, and we can also see Huafeng's current status. Although this is only their own opinion, it gives

It increased their work enthusiasm a lot.

"Thank you for your hard work!" Ge Xiaohua gave everyone a big red envelope, which was about 5,000 yuan. There was a bonus of 5,000 yuan in three days. This shows Ge Xiaohua's generosity. Generally speaking, it is only two or three hundred, about one hundred a day. After all,

Coming to the exhibition is like having fun, and it is easier than normal work. However, Ge Xiaohua is so generous, which shows that this exhibition is extremely successful. The financial attributes attached to the engine are still good, and it plays a certain role.

In addition, the technology of sharks and dolphins is extremely advanced. Although there is a history of copycats, the organizer has investigated and learned that after Ge Xiaohua acquired it, Hua Feng learned from the experience, concentrated on technology, and achieved some achievements. This exhibition
Chapter completed!
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