After Cao Shuai and Xu Jiale left, Luo Fan sighed.

He understands what the two of them think, but now Star Chat can only be a social software built into the game.

On the one hand, once Xingyuan Technology Co., Ltd. promotes Star Chat and seizes the market, certain giants will never allow Star Chat to grow like this. On the other hand, Luo Fan has been keeping silent from the beginning.

The idea of ​​making a fortune.

In fact, let alone now, Penguin in its previous life still had some gaps in business social networking and educational social networking. Although wx has become very popular and its functions are quite complete, there are still some things that WeChat cannot do.

And what wx can't do, naturally there are other apps that can do it, and DingTalk came into being.

The emergence of DingTalk has filled Penguin's gaps in the business and education fields and forcibly opened a gap.

Luo Fan initially positioned Xingchao as DingTalk for future generations, but now Luo Fan has other ideas.

The promotion of the Xingyuan application platform was much smoother than he thought. There should be a lot of people who have come into contact with Star Chat. When Penguin has not taken any action and Xiaomi has not yet been established, Star Chat can definitely attract further users.

Transform Star Chat from a social software that purely fills gaps in business and education to a social software that can completely replace wx in some fields.

Of course, it is not easy to achieve this step, and you need to be cautious and cautious before you can succeed.

Therefore, we must not act rashly now. It is the last word to promote things in a high-profile manner and make a fortune in silence.

Promoting the Xingyuan application platform first is more important than anything else.

In the following week, the impact of the Xingyuan application platform game rankings continued to ferment.

The number of registered users of the Xingyuan application platform finally reached 10 million yesterday.

Luo Fan invited the company's employees to a feast that day, and the meal cost a small 50,000 yuan.

Today, as soon as Luo Fan went to work, Wang Jing came to his office.

"Boss, we have received a lot of cooperation intentions these days. Do you want to take some orders?"

"What kind of cooperation is there?"

"It's all advertising cooperation."

"Have you sorted everything out?" Luo Fan asked.

Wang Jingding nodded and handed the folder in his hand to Luo Fan.

Luo Fan briefly looked through the folders and found that they were all junk advertisements, or advertisements that were damaging to the brand image.

Just when Luo Fan was about to refuse them all, he suddenly saw the bottom one selling Wrigley's xylitol collaboration.

"Brother Wang, why did you put Wrigley's xylitol at the end? Don't you like this advertisement?" Luo Fan asked.

"Boss, the xylitols on the market now are all produced by a certain company and a certain Liyou. Wrigley's Yida can only be seen occasionally in my hometown in Guangdong, and it has no influence at all.

When we accept this advertisement, there is a high probability that it will not have any effect after promotion, which will have an impact on our subsequent advertisements." Wang Jing replied.

Luo Fan was stunned when he heard this. He didn't expect that China's xylitol market was once occupied by a certain day and a certain Liyou. Wasn't Yida always the absolute overlord?

"Brother Wang, is Xylitol with a certain friend very popular now?" Luo Fan asked with interest.

"It's very popular! You can find out by searching online that one day and a certain Liyou's xylitol occupied 87% of the national market share and 20% of all chewing gums. This is a very scary figure.

"

"Then what is the chewing gum that occupies the largest market in China? Wrigley?" Luo Fan continued to ask.

"Yes! Otherwise, what else can there be? But boss, Wrigley has also miscalculated. The popularization of basic types of fast-moving consumer goods in our country has been completed. Their chewing gum is still sugar after all, and it no longer meets our people's expectations for healthy eating.

requirements, people began to pursue sugar-free, healthier products.

However, Wrigley did not realize this problem at the first time, so a certain day and a certain Liyou seized the opportunity in 2005 and 2006 to use xylitol, a sugar substitute widely used by diabetics, to seize our brand

market.

Now that one day and Liyou's market share is getting bigger and bigger, Wrigley introduced their overseas xylitol product Yida to compete with it, but they woke up too late, just like Penguin being pried by Weibo

Just like the corner of the wall.

People are creatures of habit, and it’s hard to change something you’re used to, so I’m not very optimistic about Wrigley’s Yida.”

After listening to Wang Jing's words, Luo Fan burst into laughter. He remembered that one of his childhood shadows was accidentally swallowing chewing gum.

Luo Fan still remembers that Cao Hongying often told him that if chewing gum is swallowed, it will stick to people's intestines, and they will need to be disemboweled to take it out.

Luo Fan was so frightened by Cao Hongying that he had a psychological shadow about chewing gum.

At that time, Wrigley's chewing gum was already somewhat famous in China.

The popularity of chewing gum in China actually has both physical and psychological reasons.

Physiologically, humans have retained the habit of grinding teeth through chewing during the evolution process, so they always like to bite something in their mouths.

Psychologically, it's because Wrigley's advertising is so good. Wrigley knows the main user groups of its chewing gum, and their advertising mainly targets this group of people.

First there is a sober tone, and you and I will get closer, and then there is Mayday’s advertisement, let’s make friends!

Wrigley's chewing gum captured young people's desire for the opposite sex and desire for social interaction, and made chewing gum a social necessity for young people.

When Luo Fan was in college in his previous life, no one smoked in the dormitory at first, and everyone who met gave out chewing gum.

Later, more and more people smoked, and chewing gum was still scattered in the dormitory. After smoking, a piece of it freshens your breath!

But for Luo Fan at that time, a small box of chewing gum costing 1.5 yuan was too luxurious, let alone a box of Yida costing 8 or 10 yuan.

Wrigley, among other things, is good at advertising. Luo Fan still remembers the slogan for Yida chewing gum.

If I care about my teeth, I care more about you.

And if Luo Fan remembers correctly, during the Chinese New Year this year, he saw an advertisement on TV for supermarkets to buy Yida, which said, "Yida is your Yida", and he has already begun to quietly exert his efforts.

***The author has something to say***

When I was a child, there were three kinds of luxuries in my eyes, one was Green Arrows for 1 yuan and 5 a box, one was Pulse for 4 yuan a bottle, and the other was 2 yuan for Chocolate. These were all the things I bought in my childhood.
Chapter completed!