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Chapter 58 Controversy over Music APP

The next day, Luo Fan found Zhang Shuai with the plan he had stayed up all night to prepare.

"Fat brother, I understand your idea of ​​making genuine music, but our company doesn't have that much money to make genuine music now, but it's no problem to build the framework of a music app. It can also be considered as a foreshadowing for us to enter the music market in the future.

!”

"Then what exactly are we going to do?" Zhang Shuai asked excitedly.

"I made a simple plan, take a look at it!" Luo Fan said and handed the plan to Zhang Shuai.

In his previous life, Luo Fan had just graduated from a music company and had a relatively strong say in the music industry.

When Luo Fan joined the company in 2013, NetEase Cloud Music had just been released.

NetEase Cloud Music focuses on online playlists and online songs, and the app also comes with social attributes. The so-called big-name recommendations and music fingerprints are social.

In addition, NetEase Cloud Music is the first in the industry to launch the concept of same-city music with geographical location as the core element.

Subsequently, the two concepts of discovery and sharing were also proposed, combined with the so-called "personalized recommendation" and "private FM". Such big data push automatically matches songs according to user habits, making NetEase Cloud Music soon

occupy a place among young people.

The plan written by Luo Fan to Zhang Shuai was written based on the framework of NetEase Cloud Music.

Zhang Shuai has just come into contact with the Internet and doesn't quite understand what Luo Fan's plan is about.

So Zhang Shuai took the plan and asked Wang Jing for advice.

Wang Jing frowned after reading it. He felt that Luo Fan's plan was a bit too whimsical.

Not to mention anything else, Wang Jing felt that the prospects of mobile networks were well thought out in Luo Fan's plan.

The current 3G network simply cannot meet these assumptions in Luo Fan's plan.

Wang Jing had heard that in 2008, a new generation of communication technology was completed abroad.

But now 3G has not yet been fully popularized, let alone 4G. Many of the things mentioned in Luo Fan's plan can only be realized if 4G networks are popularized.

According to Wang Jing's speculation, 4G network will be popularized probably after 2020.

In fact, it is not just Wang Jing who holds this view. Many people in the industry believe that smartphones will be popularized, but no matter how popular the use of smartphones is, they can only be used in places with Wi-Fi coverage.

There is no difference between a smartphone without WiFi and an ordinary mobile phone. Even the 3G network is not enough to support the smartphone operating without WiFi.

And traffic charges are also a problem. Data is so expensive now. Let alone listening to music online all the time, downloading even one or two songs feels distressing.

Therefore, Wang Jing felt that Luo Fan's plan was a bit too hasty. If the company really started investing money to build such an app, it would definitely lose everything.

So Wang Jing came to Luo Fan's office that afternoon to look for him.

Luo Fan was stunned for a moment after hearing Wang Jing's views. He didn't expect Wang Jing to be so negative about the prospects of the communications industry.

But soon Luo Fan felt relieved. People who had not experienced it would never have imagined that China's communications and network would usher in a blowout development after 2014.

Luo Fan doesn't know how to explain this to Wang Jing, because if you ask an expert in the communications industry now, he will tell you that it will be difficult for China to popularize 4G within a few years.

You can't tell Wang Jing directly that he was reborn. He has experienced these things, right?

If he really said that, Wang Jing would probably have called the mental hospital on the spot.

So Luo Fan changed his point of view and repeated to Wang Jing what he had said to Zhang Shuai yesterday.

After listening to it, Wang Jing had a certain understanding of genuine music, but he still wasn't very optimistic about Luo Fan's plan.

Because in Wang Jing's view, their company's current fundamentals are games, and the Xingyuan application platform to be launched next is only to better promote the company's games, so that the company's games can seize the mobile phone market as soon as possible.

So Wang Jing continued: "Boss, I still think it's too risky for us to build this music app now."

“I know that entering the market now is definitely a waste of money, but Brother Wang’s smartphones are about to usher in the first round of blowout period. Now it can be said to be a once-in-a-century opportunity.

This is our only chance to break the monopoly of those giants. Whether it is the Xingyuan application platform or the music app, to put it bluntly, they are all to seize the market.

And we have two advantages over other music companies. One is our research on big data, and the other is that we have a patent for identifying songs by listening to them.

Nowadays, everyone is making pirated music. We don’t need to spend money to buy copyrights for the time being. We just need to follow the trend. When the era of copyright comes, we will start to transform according to what I plan to write, and focus on the copyright of online songs.

By then we should have grabbed a certain share of the market by relying on big data and listening to songs. Even if we fail in the end and sell the music app, we should not lose money based on this market share alone."

After listening to Luo Fan's words, Wang Jing fell silent.

He always felt that it was too risky to go beyond his basic game base and make a music app.

But what Luo Fan said is not unreasonable. It should not be difficult to enter the market at this time and seize some market share by relying on big data and listening to songs.

When the copyright era comes later, if you can't compete with those giants, you can still make a fortune based on market share.

Thinking of this, Wang Jing nodded and said: "The boss is wise, but my vision is too narrow."

Luo Fan smiled and said, "It's okay, Brother Wang, your concerns are correct."

“But boss, if we want to make this music app, we may not have enough manpower.

The Xingyuan application platform will be launched soon, and everyone here is paying attention to this aspect.

If some of them are transferred, there may be problems." Wang Jing hesitated and said.

"It's okay. There is no need to rush this music app. We still need to ensure the Xingyuan application platform first. After the Xingyuan application platform is stably launched, we can then use the Xingyuan application platform to promote the music app."

***The author has something to say***
Chapter completed!
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