"Brother Xu, Brother Wang, do you know why Microsoft can make so much profit from big data?" Luo Fan asked.

"Should it be the same as Wal-Mart, which summarizes users' needs and guides users to consume through precise advertising?" Xu Jiale thought for a while and said.

"That's right. The Internet has become quite popular now. In a few years, people's lives will be bound to the Internet.

Daily actions are also recorded by the server, and Internet giants can use this data to analyze users' spending power, predict the products users need in the short term, and then guide users to purchase products through precise advertising.

Microsoft's success has also attracted our domestic Internet giants, so they have begun to deploy big data."

"Boss, is our company's facial recognition patent related to big data?" Wang Jing asked.

"Of course it's relevant. Think about it, what's the most important thing on a person's ID card?"

"Of course it's the ID number." Wang Jing gave the answer without thinking.

"Yes, in a sense, a person's face is that person's ID number.

Being able to recognize this face is equivalent to being able to recognize this person's identity."

After hearing what Luo Fan said, Xu Jiale's eyes lit up: "I understand! Boss, you are such a genius!"

Wang Jing, still confused, scratched his head and asked, "Old Xu, what do you understand?"

"Old Wang, have you seen the camera in this store?"

Wang Dingding nodded.

“It is impossible for us to have our ID numbers on our heads all the time, but once we have the boss’s face recognition technology, these cameras can immediately identify us after being connected to big data, and at the same time, we can

Big data knows our consumption during this period.”

Wang Jing also understood after hearing this, and his expression when he looked at Luo Fan changed.

"Boss, how did you come up with this thing? You are really a genius!"

"I'm just standing on the shoulders of giants, there's nothing worth bragging about." Luo Fan said calmly.

"Boss, will our company also deploy big data in the future?" Xu Jiale asked.

"Of course we do, but what we have to do is different from what most Internet companies do now."

"What's the difference?"

"Most Internet companies now use their big data to collect user information, organize the data, figure out the user's consumption habits, predict the user's next consumption trend, and then benefit from it.

What I want to do is to do the opposite and use big data to provide services to users."

"Providing services to users? How can we make money, boss?" Wang Jing asked with a puzzled look on his face.

"Let me give you an example! Let me take the example of the Xingyuan Application Center that I am working on.

If we could predict which software a user needs and push it directly to him before he downloads it, how would the user feel?" Luo Fan asked.

"Of course I think our Xingyuan Application Center is very useful."

"If we do this a few more times, users will develop trust and dependence on our application center. On this basis, if our application center pushes some more apps to him, will the probability of him downloading it increase?"

Luo Fan continued to ask.

"Of course I will, it's human nature."

"But why do we push some apps that have nothing to do with customer big data?"

Wang Jing was stunned for a moment and then suddenly realized: "Of course we will push these apps because the manufacturers pay us to push them."

"Yes, that's it. This is the first way to make money after using big data to serve users - advertising fees."

"But boss, how can we know which software the user needs? Unless the user has searched for this software, but even so, the search information is all on the portal, and we can't buy it at all. Even if we can buy it, the cost is

It will also be very, very high." Xu Jiale said with a frown.

"No, Brother Xu, you are wrong. It is difficult for portal websites to determine the needs of users. Even if they are searched, will it definitely be what the users want? Don't men search for stockings and high heels?

The prediction I am talking about does not require any external software at all. The Xingyuan application platform I made is an app similar to the Apple Store.

This type of app, including Apple store users, will automatically scan all the software in the user's phone when using it, otherwise there will be no way to determine what apps the user has and does not have.

First, through scanning, we can know how many apps are in the user's mobile phone and then use the user's big data to predict what type of apps the user will need, and finally complete accurate push."

After listening to Luo Fan's words, Xu Jiale understood what Luo Fan was thinking, and at the same time, he was also shocked by what Luo Fan did.

Even though the company has nothing, Luo Fan has already integrated big data applications into the app he created. Moreover, Luo Fan's idea of ​​big data is completely different from most Internet companies.

With such a mind, Xu Jiale can only be described as a genius.

"Of course, what I said before is just a general idea. The specific operation is far from simple as I said, and the number of samples analyzed is also very large.

Let’s take another relatively simple example. For example, let’s take out two shopping apps.

The overlap of users in these two shopping apps is 70%.

This means that about 70% of users are using these two shopping apps at the same time.

Based on this data, we can push the third shopping app to the overlapping 70% of users.

If they can use two shopping apps at the same time, they have a higher probability of accepting the third one.

Or push these two shopping apps to non-overlapping 30% of users, and their download rate will definitely be higher than pushing a random group of users.

Of course, the so-called big data is just prediction, and prediction can never be 100% successful. What we can do is try to improve the accuracy of prediction."

Hearing this, Xu Jiale and Wang Jing both fell into deep thought. They needed some time to digest what Luo Fan said.

"The skewers at table 8 are ready, come and pick them up." The clerk's shout interrupted Xu Jiale and Wang Jing's thoughts. By the time they reacted, Luo Fan had already brought back all the skewers.

"Brother Xu, Brother Wang, stop thinking about it and eat first! Today we are having a celebration banquet. Let's think about work later!" After speaking, Luo Fan picked up the mutton skewers and started eating.
Chapter completed!