Chapter 382: Catch the duck and put it on the shelves
"Qingqing, how is the fan stickiness of this avatar?" Zhang Zhixi asked.
"I think it's okay! Xiaoqi's avatar's home field is at Xiaopo Station. Currently, 50% of its more than 2 million fans are active fans.
Basically, every post can get millions of plays, comments, likes, collections, and coins within 24 hours, which is pretty good data.”
"Is Xiaoqi's avatar just for dancing?" Zhang Zhixi continued to ask.
Su Qing nodded.
"Then our first step is to start a live broadcast using the avatar Xiaoqi."
"Start a live broadcast? How to start it?"
"I'll take care of the technical aspects. All you need to do is identify the person for this avatar."
"What is a man among them?"
"Zhongzhiren, derived from the Japanese word "中之人", refers to the person who controls the virtual anchor for live broadcast, and also generally refers to the worker who provides the sound source for the virtual image." Zhang Zhixi explained.
"If that's the case, isn't it me who is Xiaoqi's target? I've been the one driving the capturing equipment all this time."
"Well, it is true that Xiaoqi's current one is you, but what about in the future? You are the secretary of Boss Xingyuan, how can you have time to broadcast live regularly? So it is necessary to choose a new one."
Su Qing was a little hesitant when she heard this. Xiao Qi has always been running the account herself, just like an old mother raising her daughter. Now she suddenly wants others to use this account, and Su Qing is not willing to do so.
"Let me think about it..."
Zhang Zhixi saw Su Qing's hesitation, she thought for a while and said: "Qingqing, are you unwilling to give your account to others?"
Su Qing nodded.
"Then let me tell you what the live broadcast is going to do! First of all, our current conditions are that we can't do a full 3D live broadcast, so we can only live broadcast with motion capture equipment on the upper body, which means we can't dance.
At this time, if you want to attract the audience and increase your popularity, you have to rely on singing and chatting."
"Singing and chatting?"
"Yes, voice is the first and most critical step in communicating with others. A good voice will make people feel inexplicably good.
Singing is the best way to show off your voice. As for talking, you can think of it as the interlude of those variety shows on TV, but no one can cooperate with you, so you need to interact with the audience yourself."
After listening to Zhang Zhixi's words, Su Qing frowned. To be honest, singing was okay. She felt that her voice was pretty good, but chatting was not so good. It was too difficult to interact with the computer and the barrage alone.
..
However, Su Qing was still reluctant to hand over Xiaoqi's account. She thought about it and said, "I'd better try it myself first!"
Zhang Zhixi nodded and said nothing more.
To be honest, Su Qing could help her communicate with boss Xingyuan. Taking this opportunity was already the end of her benevolence, and she could not ask Su Qing to do anything more.
Friends have always helped each other, and blindly asking for help will not last long.
The next week, Zhang Zhixi launched an unexpected training for Su Qing and began to teach her how to live broadcast and interact with the audience... Su Qing didn't want Zhang Zhixi to miss this opportunity, so she went to Xingyuan in her free time.
The entertainment side asked Qin Beibei about various live broadcast techniques.
Qin Beibei was a little surprised when she heard that Su Qing was going to live broadcast. After asking Su Qing for some specific details, she became interested in the virtual anchoring industry.
"Qingqing, when will you broadcast live?" Qin Beibei asked.
"The tentative date is October 21st, this Saturday."
"Well, how long will the live broadcast last?"
"The first show is planned to be played for two hours. I have prepared 10 songs, which should be enough."
“What aspect does the song focus on?”
"Both are available, 2 English songs, 4 Chinese songs, and 4 island Mandarin songs."
"The arrangement is pretty good. There are many two-dimensional groups in Xiaopo Station, so this arrangement is quite reasonable." Qin Beibei said.
"Mr. Qin, how should I interact with the audience during the live broadcast?"
"Let me give you four basic suggestions!"
"Okay, Mr. Qin, tell me, let me take note of it." Su Qing took out a notebook from her bag.
"Here at Xingyuan Entertainment, I usually only ask new network anchors to do these four things:
First, the expressions and movements should be richer. One thing that many new network anchors tend to make in the live broadcast room is that their expressions and movements are stiff and not rich enough.
This is also one of the important reasons why many novice anchors are not popular enough.
The live broadcast room is the most important bridge for communication and interaction between the anchor and the audience. The anchor should increase communication with fans as much as possible to improve everyone's sense of participation.
In addition to smiling more, novice anchors should also consider more rich expressions and actions: for example, scissor hands are cute, hands are warmer than hearts, and tongue sticking out is naughty.
Don't underestimate these details. These details stimulate the fans' senses. They not only feel your positivity and enthusiasm as a host, but also become more likely to like you.
Second, thank the fans who gave you gifts. Regardless of the quantity and value of the gifts, treat them equally and show respect to the fans who gave them gifts.
Sanduo copied some interesting short jokes. If the beauty in the live broadcast room has the potential for humor, you can read them during the live broadcast.
Siduo talks about his own life feelings and experiences. This is actually the biggest advantage over live broadcasts, because the ratio of male to female viewers watching live broadcasts is about 2:8, and most of the viewers are men. In this regard, it is easier to mobilize them with true feelings.
"
Su Qing wrote down Qin Beibei's words in her notebook, and then said, "Thank you, Mr. Qin, for your advice."
"You're welcome. By the way, I have an extra suggestion for you at the end. You can go to Mr. Gao and ask her to help you arrange a recommendation position or something.
The boss said he won’t let you go to the back door to attend the New Year’s Eve celebration, but he didn’t say he wouldn’t let you use the resources from Mr. Gao!”
Su Qing was stunned when she heard this, and then suddenly realized that she was confused by the authorities.
That’s right! Why not let Mr. Gao help promote it?
Thinking of this, Su Qing immediately thanked Qin Beibei and came to Gao Meng.
As Su Qing's immediate boss, Gao Meng, Su Qing has always been a little afraid of her, so she rarely comes to Gao Meng to make any requests.
But when it came to her friend, Su Qing had no choice but to bite the bullet.
After she found Gao Meng, she told Gao Meng about Zhang Zhixi.
Hearing this, Gao Meng looked Su Qing up and down and said, "Do you still do live broadcasts? Your personality is quite calm. I don't think you are suitable for this line of work."
Su Qing's expression was a little awkward when she heard this. She gritted her teeth and said, "Mr. Gao, I don't want to give Xiaoqi's account to others, so I can only log in myself."
"I guess that's the reason, tell me! What do you need me to help you with?".
Chapter completed!