What Luo Fan was dissatisfied with was that Teng Shanfeng's publicity was too focused on the actors.

The actors of the movie are indeed very important, but the publicity cannot be all focused on the actors. This is not a popular movie starring Xiao Xianrou. Whether the movie can make money at the box office depends on whether Xiao Xianrou's fans are crazy or not.

This is a science fiction movie. To put it bluntly, science fiction movies are all about plot and special effects.

The special effects produced by Xingyuan's special effects team using the Starry Sky Engine are definitely ahead of the world. As for storytelling, Luo Fan, as a fan of Liu's books, is also confident in the story of the movie.

Besides, "The Wandering Earth" was a big hit in the previous life, and the conditions for "The Wandering Earth" in this life are much better than in the previous life, so the box office will definitely be even more explosive.

That being the case, why should all the publicity focus on the actors?

Wouldn’t it be better to promote the story and special effects more?

Xingyuan's special effects team has just signed a contract with Marvel to be responsible for the special effects of Avengers 3 and 4. Why not take advantage of Marvel's popularity?

Teng Shanfeng didn't know that his two immediate bosses were dissatisfied with his publicity plan.

He is enjoying himself right now!

He feels that his publicity plan is simply perfect and 100% in line with the marketing methods of today's entertainment industry.

Then Teng Shanfeng received calls from Qin Beibei and Luo Fan.

Both men expressed dissatisfaction over the phone with his promotional methods.

Listening to the words of the two leaders, Teng Shanfeng felt that his clothes were wet.

His publicity plan was completely different from what the two leaders wanted! This was embarrassing.

Teng Shanfeng immediately began to make corrections and came up with the publicity plan that the two leaders wanted to see as quickly as possible.

After communicating with Teng Shanfeng, Luo Fan asked Su Qing to call Wang Hui over.

Wang Hui was Luo Fan's roommate in his previous life. After graduating from college, he and Luo Fan joined the same music company. Later, Wang Hui switched jobs to NetEase News. When he was about to receive equity incentives to become a senior executive of the company, he quit and started his own news self-media.

.

In just two years, it has become the leader of news self-media.

That's why Luo Fan dragged him to Xingyuan in this life, and after the first two years of training, he handed the daily headlines into his hands.

Facts have proved that Luo Fan's choice was correct. Wang Hui has indeed managed Daily Toutiao well, and the number of users has been steadily increasing.

The Daily Headlines department is also the department where Luo Fan feels most at ease.

But this time the department was divided, Wang Hui refused to send someone from the existing Daily Toutiao team to be the director of the Imperial Capital Headquarters. Instead, he wanted to directly find a headhunting company to recruit people. This made Luo Fan a little unexpected, so he did

I called Wang Hui to ask him what he thought.

Wang Hui had already guessed that Luo Fan would meet him. The position of director of Daily Toutiao at the Imperial Headquarters was very important, and he was considered one of the company's top executives. The person sent there at this time must be an old man from the company.

But something went wrong on his side and he couldn't find anyone to help. Thinking about it, you knew that Luo Fan would definitely talk to him.

Wang Hui sighed and came to Luo Fan's office.

"Mr. Wang, have you encountered any difficulties there?" Luo Fan asked straight to the point when Wang Hui came in.

"Boss, it's not that I don't support the company's decision, it's just that I have no one to send here." Wang Hui said with a wry smile.

"How come there is no one to send? Isn't your daily headlines department always stable?"

"It is very stable, but the stability is based on the premise that I control the department alone. You may not believe it, but in the Daily Headlines department, I do almost all the big and small things myself.

Except for me, everyone else is basically only familiar with a certain aspect of work.

I do this to prevent people in the company from mastering the news processing method and then jumping to work alone or going to other companies.

But it is precisely because of my method that there is no one in the Daily Toutiao department who can lead the overall situation except me. This is why I suggest you find a headhunting company to recruit people."

After listening to Wang Hui's words, Luo Fan frowned. He did not expect that Wang Hui actually managed Daily Toutiao in this way.

Luo Fan thought for a while and asked: "Is it too late to start training a person now?"

"There are only two months until the headquarters in the Imperial City is officially put into use. There is not enough time. It will take at least half a year for me to guarantee that we will bring out someone capable of leading the overall situation."

"You can't control it remotely, either?"

"Boss, I don't have the ability to separate myself. The daily headlines here in Shanghai are enough to keep me busy."

"Then we can only..." Luo Fan was halfway through his words when he suddenly thought that the main push method of Daily Toutiao was big data, and Xiaoqi grew up with big data and should be very familiar with this aspect.

By cooperating with Xiao Qi, he should be able to handle the daily headlines in the Imperial Capital, right?

So Luo Fan turned to Wang Hui and said: "Mr. Wang, you now start to select people you think are suitable for training in the department, and then according to your model, select one or two people who are willing to handle news in each link.

People from the Imperial Capital formed a new team.

After the new headquarters of the Imperial Capital is completed, send these people there to coordinate related work, and I can help keep an eye on it for a while."

Wang Hui was stunned when he heard this, and then immediately nodded in agreement.

If it was the boss who took action, then there should be no problem.

The senior executives of Xingyuan all have an inexplicable trust in Luo Fan, because Luo Fan has proven himself over the years.

Luo Fan's strategic vision and major decisions have never been wrong.

With Luo Fan personally taking care of such a small matter, there must be no problem.

After Wang Hui left, Luo Fan asked Su Qing to call Gao Meng over.

Regarding the Spring Festival Gala, it was not easy for Luo Fan to make the decision alone and he needed to discuss it with others.

Logically speaking, Xingyuan's current projects no longer need to be sponsored by the Spring Festival Gala to promote them.

Douyin and Pinduoduo took off immediately after being named to the Spring Festival Gala twice.

Although Star Chat has not sponsored the Spring Festival Gala, both Douyin’s red envelopes and Pinduoduo’s payment system are inseparable from Star Chat.

It seems that Star Chat has not sponsored the Spring Festival Gala, but it has actually sponsored it twice.

Now there is no point in Star Chat sponsoring the Spring Festival Gala again. It won’t add many users.

In addition to Xingchao, Xingyuan's other products have not used the Spring Festival Gala to promote their products.

Games have always been regarded as savage beasts by parents, and it is impossible for games to be named in the Spring Festival Gala.

As for Xiaopo Station, its own style is limited, and even if it is sponsored by the Spring Festival Gala, it will not have much effect.

The same goes for Xingyuan Cinemas. We can’t expect people to go to the movies every day, right?

Besides, even if Xingyuan Cinemas is promoted, most people will still choose the one close to home when watching movies. Unless they are pursuing a high-end audio-visual experience like IMAX, few people will go to a certain movie theater specifically to watch a movie.
Chapter completed!