The title of No. 1 in the global box office means so much.

In fact, many excellent movies are released every year, and every year there are always movies that are praised as the number one in film history.

But there can be ten or a hundred so-called number one movies in history, but according to capital and various data websites, the real number one movie in history is the one with the highest box office.

There is no doubt about this.

"Avatar" has occupied the global box office throne for too long.

Whether it's Disney or other Hollywood companies, they all want to surpass "Avatar" to take the No. 1 spot in film history.

However, it is not easy to achieve this goal.

Although the film industry is now much more developed than when "Avatar" was released, and the number of screens worldwide has more than tripled, this record is not that easy to break.

Because when "Avatar" was released, it can be said that it had the right time, place and people.

First of all, when "Avatar" was released, it caught up with the wave of IMAX and 3D movies. At that time, "Avatar" was an advanced concept movie that shocked the world.

At that time, everyone was still very new to IMAX and 3D movies. The emergence of "Avatar" allowed the audience to experience such a magnificent and grand special effects movie for the first time. The concept subverted the past, and its influence can be imagined.

Then there is the location. The location mentioned here is not location in the traditional sense, but the setting of Avatar is on an alien planet.

The alien theme itself is a very eye-catching theme, and Avatar definitely attracts a lot of traffic with the help of the alien theme.

In the end, there was peace, and "Avatar" could still be regarded as zzzq's work even before Luo Fan was reborn.

The theme of "Avatar" is environmental protection, anti-colonialism and anti-exploitation, a theme that mainstream media dare not darken, coupled with James Horner's amazing soundtrack.

The combination of these series of conditions is the reason why "Avatar" has topped the global box office and has remained so for so long.

Ever since Avengers 1 became a hit at the box office, Marvel executives have been constantly preparing to surpass "Avatar" and become the number one box office player in the world.

They put all their money on Avengers 4, and even used the entire Avengers 3 to pave the way for Avengers 4.

In order to ensure the success of the plan, Marvel's top management will definitely do whatever it takes, even if it means asking Xingyuan for help.

Two days later, Marvel CEO Kevin personally brought the team to China.

He wanted to try one last time to purchase the Star Engine license. If he couldn't get it, he would have to ask Xingyuan's special effects team to produce the special effects for Avengers 3 and 4.

After Kevin arrived at Xingyuan's headquarters, he did not expect to meet Xingyuan's president, Luo Fan.

Luo Fan's current status is the CEO of Disney, so he is not qualified to meet Luo Fan.

In Western countries, the sense of class among the rich is much stronger than in China.

Luo Fan was too lazy to talk nonsense with foreigners. He directly arranged for Qin Beibei to accompany Li Jingyi to meet Kevin.

Qin Beibei is the person in charge of Xingyuan Entertainment. If she wants Xingyuan Entertainment's movies to enter Hollywood in the future, she will definitely have to deal with the company there. This is considered as an advance practice.

Qin Beibei and Li Jingyi brought the company's legal team and translator to the conference room to negotiate with Kevin... After the two sides exchanged pleasantries, Kevin got to the point: "Ms. Qin, Ms. Li, we are sincere

Come.

We sincerely want to purchase the license of your company’s star engine. As long as your company is willing to sell it, the price can be easily negotiated.”

"Sorry Mr. Kevin, Star Engine's license for movies is not for sale. This is not directed at your company, but we also have our own entertainment company, and we need to keep our entertainment company ahead of our peers in special effects.

Therefore, it is impossible for us to sell this part of the authorization, and we ask Mr. Kevin for your forgiveness," Li Jingyi said.

"Ms. Li, if I say that we at Marvel and even our parent company Disney are willing to help your company gain a foothold in Hollywood, wouldn't your company be willing to grant us a license?"

"Mr. Kevin is joking, do you think we need your help? With Star Engine here, all kinds of Hollywood special effects blockbusters are inseparable from us. This is much more direct than your help, right?"

"What if Hollywood collectively boycotts you?" Kevin asked, changing the topic.

"Does Marvel or Disney have such great energy? As far as I know, there are a lot of people staring at you!

And you, Marvel, have put a lot of effort into Avengers 3 and Avengers 4, and even plan to hit the highest box office in the world. If you fail to achieve your goal due to special effects issues, I don’t think Mr. Kevin will be willing to do so, right?"

Qin Beibei asked with a smile.

Kevin was silent after hearing this. After a while, he sighed and said, "Okay! You won, let's talk about the cost of the special effects team next!"

...

After Kevin confirmed that Xingyuan would not sell the Star Sky Engine license, they immediately turned to talk about cooperation.

Kevin knew very well that Xingyuan wanted to use the special effects team to open the key to Hollywood, and cooperation with Marvel could speed up their process.

Therefore, Kevin kept the price very low, almost the cost price. The profit was so small that it might not be enough to pay the special effects team.

Neither Qin Beibei nor Li Jingyi wanted to accept this price, but they had no choice, because the more attention Marvel paid to Avengers 3 and Avengers 4, the easier it would be for Xingyuan to open up the Hollywood market through these two movies.

When cutting leeks, you must also let the leeks grow first. The third and fourth combinations are regarded as fertilizers for the leeks.

It took the two parties three days to sign the contract, and Li Jingyi immediately said that she would get the special effects team in place as soon as possible.

After Kevin achieved his goal, he returned to the United States directly without much delay. He still needs to coordinate the work of Avengers 3 and Avengers 4.

That afternoon, Qin Beibei and Li Jingyi came to Luo Fan's office with the signed contract.

This chapter is not finished yet, please click the next page to continue reading the exciting content! Luo Fan picked up the contract, glanced at it, frowned and asked: "Why is the price so low? The special effects of the two movies are as good as the previous "Wonder Woman"

"The special effects cost is about the same. Isn't it a bit too little?"

"Boss, there is nothing we can do about this. Cooperation with Marvel is of great significance to us. With the help of Marvel's reputation this time, our special effects team will definitely become popular in Hollywood, so that we can successfully open up the Hollywood market. Follow-up

Only then can we cut the leeks of other Hollywood companies." Qin Beibei explained... "Is it difficult to enter Hollywood? And is it impossible without Hollywood? Can't we do our own thing?" Luo Fan asked.

Hearing Luo Fan's question, Li Jingyi and Qin Beibei looked at each other. From this question, they confirmed that Luo Fan really didn't know anything about the film industry.

Luo Fan's two questions are, to put it bluntly, asking why Hollywood is so popular. It is an unavoidable and coveted development place for all entertainment companies.

To answer this question, we must first understand how Hollywood achieved dominance in the international film market, and how Hollywood responds to challenges from other countries and maintains its dominance.

Qin Beibei sorted out her needs and asked: "Boss, do you think Hollywood blockbusters dominate the market?"

"It goes without saying, of course."

"But Hollywood was not actually the dominant player in the international film market at the beginning. Initially, French companies headed by EMI were.

For a period of time from 1905 to 1910, the French conquered the domestic film market in the United States and defeated American film companies.

One reason is that EMI was the first company in the world to industrialize the film industry and established a vertically integrated model of production, distribution, and exhibition, which was successful for a time.

At that time, many film companies in the United States were busy with infighting and pinned the profit model of the film industry on various ancillary products, while ignoring the quality of the film itself.

This is very similar to the current situation in our country. Capital uses all kinds of fresh meat to star in movies, and relies on the traffic of small fresh meat to harvest the box office. This is exactly the same as the American film market back then. qqxδnew

More like, the United States also had the largest single market in the world like us.

But there is one biggest difference between American film companies and ours, and that is that American film companies suddenly figured it out after something happened that involved the whole world.

After this incident, Hollywood on the West Coast rose. A group of small companies independent of the patent trust began to mass-produce films. They became the mainstay of the American market, not only surpassing France's EMI in the market, but also the quality of their films.

Totally crushed.”

"How did they figure it out, or how did they counterattack?" Luo Fan asked.

"The counterattack of American movies is actually quite inspiring. They first started by recognizing themselves.

Many film companies in the United States stated more than once during that period that their films were not as culturally relevant as European films.

The so-called knowing shame and then being brave, coupled with the fact that American film companies are best at producing entertainment that caters to the general public based on pragmatism.

In this way, American movies have quickly established a genre model suitable for ordinary people to appreciate.

Coupled with the impact of the incident mentioned earlier, which has caused film production in Europe to stagnate, this is the best time for the American film industry to quickly seize the global market."

"Wait a minute! Sister Qin, I want to refute your point here." Li Jingyi said.

"Huh? Where do you want to refute?"

"The war did help Hollywood a lot, but I don't think this factor should be exaggerated. Even without the war, I think American film companies would still have an advantage in the global film market. The war only accelerated this process...

The war indeed turned Europe into ruins, with everything waiting to be renovated, but at that time, the Hollywood film industry system had actually been established, and even without the war, European films would still have been surpassed," said Li Jingyi.

"Well, I don't agree with your point of view. I think the war has helped a lot, but the two of us will definitely not get the result if we argue, so let's just skip this topic. Let's talk to the boss about how Hollywood works.

Maintain your position!"

Li Jingyi nodded when she heard this and said: "Luo Fan, in fact, at that time, the Europeans had not thought about re-challenging Hollywood movies in the global market.

At that time, several major European countries united to create a European film to compete with Hollywood.

But the Europeans' ambitions soon fell through. There are several reasons for this: First, they are several countries after all, and no matter how united they are, they are not monolithic.

Secondly, with the emergence of sound films, films were no longer just mimes, and European countries began to pay more attention to developing their own national films.

Finally, and most importantly, another bigger and more brutal war started soon."

"These are all historical reasons you mentioned, but what about now? Why is Hollywood still irreplaceable?

In today's digital era, information and logistics are highly developed, and the threshold for making movies is very low. Anyone can make a movie. Logically speaking, it should be difficult for Hollywood to maintain its dominance, right?" Luo Fan asked.

"That's what I said, but boss, Hollywood completed global film distribution channels as early as the 1960s.

In addition, the United States has always supported Hollywood and exported some values ​​through Hollywood movies.

Therefore, Hollywood can maintain its dominance in the industry and is now the standard setter of film technology.

Hollywood has led technological innovations one after another, and everyone can only run behind it," Qin Beibei said.
To be continued...