"Mr. Luo, do you need an anchor for live streaming? As far as I know, there don't seem to be any big anchors on Douyin, right?" Mr. Lei asked, changing the subject.

"Anchors are needed, but not necessarily big anchors. People with a large fan base such as Internet celebrities and celebrities are important, but what is more important is the way of promotion." Luo Fan said.

"Promotion methods? Can Mr. Luo explain in detail?" Mr. Li asked.

“To put it simply, live streaming and ordinary live streaming are actually two different concepts.

Let’s talk about live streaming first! You three, what do you think the main way to make money from live streaming?” Luo Fan asked.

After the three bosses pondered for a moment, Mr. Lei took the lead and said: "Let me talk about my old method! Based on my understanding of the live broadcast industry, I think anchors mainly rely on two directions to make money: 1. Users make money. This is the best way to make money.

Directly, this is also the way most people who engage in live streaming make money.

As far as I know, some of the websites that focus on live broadcasts of beauties, such as Huajiao, Yingke and other live broadcasts, are the most direct way to make money. The better they look and the better they interact, the more rewards they will receive and the more money they will earn.

The more.

The second is to make money from advertising. The main people who make money from this are the anchors of large live broadcast platforms such as Douyu, Huya, and Panda, in which Mr. Luo is a shareholder.

After the big anchors on these platforms have fans, their popularity will increase. No matter what kind of live broadcast they do, as long as they have fans and become popular, people will naturally look for the anchors to advertise and cooperate.

There are also many forms of cooperation, including but not limited to: promoting various apps, trial games, and the most direct link to advertising in the live broadcast room."

"Mr. Lei, what you are talking about is how anchors make money. Let me talk about the live broadcast platform!" Mr. Li said: "On the one hand, the live broadcast platform must make money from the anchor's traffic. This part includes the commission from the rewards during the live broadcast.

, reporting activities using various anchors as gimmicks, etc.

On the other hand, there are some marginal things in the gray area. You should all know this and don’t need me to say it, right?"

After listening to Mr. Li's words, Luo Fan and the other three nodded at the same time.

"Mr. Liu, do you have anything to add?" Mr. Lei asked.

"I really don't know much about the live broadcast industry, so I won't do anything about it." Brother Dong waved his hand and said.

"That's all, Mr. Luo, tell me what you think!"

"A few people have actually summarized the traditional ways of making money through live broadcasts. I won't talk more about this aspect. I will just talk about the difference between live streaming and traditional live broadcast methods for making money!

Mr. Liu has been an e-commerce business for so many years, and he should be able to see that with the development of the mobile Internet era, the traffic dividend of traditional e-commerce has actually been declining."

"This is indeed true, because a group of Internet users in China in the past have basically switched to smartphones. Now e-commerce is actually facing the dilemma of increased customer acquisition costs, difficulty in user acquisition, and low fan stickiness." Dong Ge said.

“The dilemma of traditional e-commerce is here, and Pinduoduo has risen rapidly by taking advantage of the low stickiness of traditional e-commerce fans.

The form of live streaming e-commerce can precisely overcome these difficulties. In my opinion, the advantages of live streaming are mainly reflected in the following points:

First: During the live broadcast, the anchor's explanation of the product is more targeted, and the presentation of the product is more realistic. In the face of thousands of viewers, the anchor can trick users, but it is difficult to deceive 100% of users.

Especially for products with high consumption frequency such as clothing and cosmetics, the anchor's try-on and trial experience can present the effect well in front of fans, thereby promoting fans to accept the products they recommend as quickly as possible.

.

Second: The anchor builds a bridge between fans and products, allowing loyal fans to successfully transfer their trust in the anchor to the product, thus establishing trust and even dependence on the brand.

This is the brand effect of the anchor. When enough fans can be affected by the brand effect and consume, the anchor's ability to bring goods will be overwhelming, and it may even create a live broadcast that brings tens of millions or even hundreds of millions of goods.

of miracles.

The brand effect here does not conflict with what I said before that big anchors are not needed, because small anchors can also have fan effects. The key is to see whether they can take advantage of the fan effect, and as long as the platform is willing to support, even small anchors without fans can

It can also rise quickly.

The last and most critical point is that when anchors bring products, they can resonate with users emotionally.

Consumers, especially female consumer groups, are prone to impulsive consumption due to discounts and promotions, and some live broadcast techniques and even some false promotions, such as flash sales, can arouse consumers' emotional resonance.

Then through the verbal stimulation of the anchor, consumers can easily make impulsive payments based on their trust in them, and they will also feel great satisfaction after getting discounted products through "flash sales".

The anchor drives the barrage rhythm and rushes the buying scene without giving fans any time to hesitate, achieving a flash sale effect, thus greatly promoting sales.

This is the difference between live streaming and traditional live streaming.”

After listening to Luo Fan's words, the three bosses fell into deep thought.

Soon, they understood the pattern Luo Fan said.

"Mr. Luo, I understand what you are thinking. A very important point of this live streaming model is the audience's trust in the anchor. If the audience trusts the anchor enough, then in many cases the anchor does not even need to do anything, and the products can be directly put on the shelves.

Will anyone buy it right?" Mr. Lei asked.

"Yes, trust is the core of this model. That's why I say it doesn't matter whether there are big anchors or not, because in my opinion there are often only grassroots anchors who start from scratch and slowly rise by bringing goods. This is also cultivating anchors.

and the trust foundation of fans." Luo Fan replied.

"This kind of anchor requires a lot of speaking skills. Ordinary people can't do it. They should need professional training, right?" Mr. Li asked.

"Professional training is indeed required. I have made preparations in advance. People from Panda came to me and discussed the idea of ​​opening a live streaming school with me.

This chapter is not over yet, please click on the next page to continue reading! I agree, the live broadcast school has almost been opened now, and a few people can select some people who they think have more potential and send them there to study." Luo Fan replied.

"Hahaha! It seems that Mr. Luo has already prepared this!" Mr. Lei said with a smile.

"How can I come and talk to you about this without any preparation!"

Luo Fan took everything into consideration, and the bosses didn't say anything more. They all expressed that they could try the new business model of live streaming.

By then, Pinduoduo's merchants will use advertising videos and invite Douyin anchors to bring goods. With a two-pronged approach, Pinduoduo's profits should also steadily increase.

After finalizing the next development plan, the video conference ended.

Luo Fan leaned on the chair and rubbed his swollen head and then said to Su Qing: "Su Qing, make me a cup of black coffee, this time with milk and sugar, and then go and call Mr. Qin."

"Okay boss."

A few minutes later, Su Qing brought black coffee and placed it on Luo Fan's desk, then turned and left the president's office.

Luo Fan picked up the coffee cup and took a sip. The bitter taste of the black coffee with sugar was reduced and the taste was much better, but the corresponding mellow feeling was also reduced.

Luo Fan loved drinking coffee in his past and present lives.

I say I like it, but in fact it's more of a habit.

In his previous life, Luo Fan often had to stay up late to work. Luo Fan tried various refreshing things. In the end, after comparison, only coffee had the most obvious refreshing effect.

At first, Luo Fan drank instant coffee, and then he started to buy some mixed coffee powder. Later, he would also buy some medium-quality coffee beans and grind the coffee himself.

This was one of the few hobbies in Luo Fan's previous life that required money.

In this life, although he no longer needs to stay up late to work, Luo Fan still inherited the habit of drinking coffee from his previous life.

There is no need to worry about money in this life. The coffee beans Luo Fan buys are also of very high quality. Like the black coffee he often drinks, this cup probably costs a thousand yuan less.

Unlike his previous life where he drank coffee to refresh himself, in most cases in this life Luo Fan only drank coffee to appreciate the mellow feeling in the coffee, just like drinking old wine.

It is best not to add sugar to the coffee at this time.

Only in this way can you best taste the full body of the coffee, and if you really need to drink coffee to refresh yourself, you need to add sugar.

Specifically, when our blood sugar levels drop to a certain level, the body will prioritize supplying energy to the limbs and blood circulation.

If the brain cannot receive energy supply, it will have reactions such as sleepiness, inability to concentrate, and decreased understanding.

At this time, adding some sugar and raising blood sugar can slightly improve learning and work efficiency.

Soon, Luo Fan drank a cup of black coffee with sugar. He wiped his mouth and thought: "Sure enough, you can't have your cake and eat it too! If you want to enjoy the mellow taste of coffee, you can't add sugar, but if you want to

To improve your brain function, you must add sugar to destroy the mellow taste..."

"Dong dong~ Boss Qin is here." A sudden knock on the door interrupted Luo Fan's thoughts.

Luo Fan threw the tissue into the trash can and said, "Come in!"

Su Qing led Qin Beibei into the president's office.

"Boss, are you looking for me?" Su Qing asked.

"Well, I'm planning to..." Luo Fan then told Qin Beibei about his plan for the live broadcast.

After listening, Qin Beibei understood what Luo Fan meant: "Boss, you want me to find a few suitable people from Xingyuan Entertainment to become Douyin anchors, right?"

"Yes, do you have a suitable candidate there?"

"Not yet. Xingyuan Entertainment does not provide training for anchors in this area, but if you need it, I can arrange it immediately." Qin Beibei replied after thinking for a while.

"No need, the prince of Yida has recently set up a live streaming school. He has training in this area. You can just pick a few suitable people and send them there!"

"Okay boss."

"This matter is very important. It is related to the next stage of development of Douyin and Pinduoduo. You must pay attention to it."

"Don't worry, boss, I understand."

"Well, that's good. One more thing, how is the animation progress of "The Three-Body Problem"?" Luo Fan asked, changing the subject.

"The progress is going quite smoothly. We plan to produce three animations based on the three books of "The Three-Body Problem". At present, the animation of the first book of "The Three-Body Problem", "Once Upon a Time on Earth", has basically been completed.

The art department is working on the final rendering and will start dubbing soon. Once the dubbing is completed, it can be submitted for review.

If the subsequent films "Dark Forest" and "Death Eternal" can successfully pass the review, they will be completed within the year."

After listening to Qin Beibei's words, Luo Fan nodded with satisfaction.

Generally speaking, the animation progress of "The Three-Body Problem" is very good.
To be continued...