In the evening, Luo Fan invited Mr. Ma to have a meal at the Peace Hotel, and then sent someone to take Mr. Ma to the plane.

After sending Mr. Ma away, Luo Fan was slightly relieved. Xingyuan and Penguin had reached a consensus this time, and it would be easier to deal with Ali later.

Luo Fan returned home and took out his cell phone and shouted: "Xiao Qi."

"Mr. Luo Fan, I'm here. Do you have any instructions?"

"From now on, help me monitor the dynamics of Ali in real time. I want to know all their actions."

"Task has been created."

"By the way, help me select two suitable medium-sized business jets. One can seat about 50 people at the same time, and the other can seat 100 to 200 people at the same time. If the price is right, buy it directly."

"Task has been created."

"Luo Fan, do you want to buy a plane?" Li Jingyi, wearing an off-white nightgown, came over and asked.

"Well, now that the company's travel needs have increased, we might as well buy two private jets. The big one will be used by the company's senior executives, and the small one will be used by the two of us." Luo Fan replied.

"I remember that there are quite a lot of procedures required to buy an airplane. Can Xiaoqi handle it?"

"Yes, Xiaoqi has done more complicated things."

"That's it. By the way, Luo Fan, I heard that you recently asked Mengmeng to buy a newly built science and technology park in Bingzhou?"

"Well, that's what happened."

"Why did you suddenly think of buying this?"

"After the Chinese New Year, the company is planning to start a new industrial project, and these are considered supporting facilities."

Li Jingyi was very surprised when she heard this: "What project requires an investment of 30 billion in supporting facilities?"

"Semiconductors." Luo Fan replied.

"Semiconductors? Isn't our country always in a weak position in this industry? Isn't this just a loss of money?"

"Don't worry! I have very mature information here and I won't lose money."

"Where did you get the information...wait! You weren't the one who asked Xiao Qi to do it, were you?"

Luo Fan smiled and did not answer directly.

Li Jingyi knew that he had acquiesced as soon as she saw his appearance.

...

The next day, at Alibaba headquarters in Hangzhou, as soon as Mr. Ma came to the office, his secretary Xiao Wang hurried over.

"Mr. Ma, it's bad, something happened!"

"What do you look like in a panic? You are not stable at all. Calm down and talk slowly if you have something to say." Mr. Ma glanced at Xiao Wang and said with some dissatisfaction.

"Mr. Ma, it's not that I'm not stable, it's that Pinduoduo has just updated the version."

"Update, just update, what's the big deal?"

"No, Mr. Ma, Pinduoduo's update this time is different from previous ones."

"What's different?"

“Their app has relevant previews for the Spring Festival Gala naming event.”

Mr. Ma's face changed slightly when he heard this: "What did you say? A warm-up for the Spring Festival Gala naming event? But didn't Xingyuan buy the naming rights for the Spring Festival Gala?"

"It was indeed bought by Xingyuan, and I have just investigated, and there is no news that Xingyuan sold the naming rights of the Spring Festival Gala." Xiao Wang said with a bitter look on his face.

"In other words, Pinduoduo is actually a subsidiary of Xingyuan?"

"Nine times out of ten that's the case."

Hearing Xiao Wang's words, Mr. Ma suddenly felt dizzy. He quickly asked Xiao Wang: "What about Pinduoduo's payment channels? Has our Alipay been eliminated?"

Xiao Wang nodded.

"Where's wx? Where's Penguin's wx?" Mr. Ma then asked.

"wx has not been eliminated, and some Penguin products also appear on Pinduoduo."

When I got off the horse, I was not only dizzy, but my whole body felt dizzy.

Xingyuan's plan to build the plank road in secret was too ruthless. There were only 10 days left before the Chinese New Year, and Ali had no time to make any counterattack.

And they also reached an agreement with Penguin, allowing wx payment to continue to stay on Pinduoduo in exchange for Penguin being with them now.

"Okay! What a Luo Fan!"

"Mr. Ma, you..."

"I'm fine. Xiao Wang, you have to work overtime today and buy some more junkies. Then you'll give me a hard slap on Duoduo's quality control issues."

"Okay Mr. Ma."

A few hours later, a large amount of slander against Pinduoduo’s quality control suddenly appeared on the Internet.

After Luo Fan learned the news from Xiao Qi, he sneered and asked Xiao Qi to teach several large navy groups a lesson.

Xiaoqi immediately followed the instructions and unknowingly invaded the computers of these navy groups, then canceled all their accounts and set a 64-encrypted password for the computer.

It will take at least a month to crack this password. If you want to get around it, the only way is to replace the hard drive.

Xiao Qi seemed to have done a lot of things, but in fact it only took less than 10 minutes.

After 10 minutes, most of these public opinions disappeared.

Luo Fan couldn't help but sigh, Xiaoqi is like an omnipotent god in the Internet world, it's really amazing.

After dealing with most of the online trolls, Luo Fan began to concentrate on marketing Pinduoduo’s Spring Festival Gala naming rights.

The marketing routine used by Pinduoduo to sponsor the Spring Festival Gala this time is actually similar to the marketing routine used to sponsor the last Douyin Spring Festival Gala, both of which focused on throwing coins.

But Pinduoduo is not Douyin, it doesn’t have that many content creators, and it doesn’t have any good-looking short videos.

Therefore, in addition to spreading coins, we must also find ways to retain users.

Luo Fan’s method is to let users place orders on Pinduoduo.

Luo Fan is planning to launch a subsidy campaign on Pinduoduo. As long as new users download Pinduoduo, they can buy a product for 1 yuan.

The products that users want to buy are all calculated by Xingyuan big data algorithms. As long as users click on Pinduoduo, 95% of them will place an order.

After this order is placed, Pinduoduo will also issue coupons.

This coupon doesn’t have any tricks, it’s just a real discount of how much money you get.

The former president of the U.S. Central Bank once said: Whether customers can identify with a certain supermarket or convenience store depends on whether the supermarket and convenience store can make customers buy twice.

This theory is popular in Western stores. They generally believe that the first time to guide users to consume is to let users get real benefits and become interested in the store, and the second time benefits are to deepen the user's image of the store.

The reason why there is no third time is because if people are used to the preferential prices for more than three times, they will immediately choose to abandon the store if there are no preferential prices later.

To sum up, Luo Fan decided to imitate the operation of Western stores. In this way, after two purchases, at least 80% of the customers can be retained.

Of course, this plan cannot be implemented by Luo Fan just thinking about it. No matter what, he must communicate with other shareholders. It just so happens that Luo Fan also wants to talk to them about Pinduoduo's listing.

That afternoon, Luo Fan held a video conference with Mr. Li from Baidu, Mr. Liu from JD.com, and Mr. Lei from Rice.

As the New Year approaches, everyone has a lot of things to do, and Luo Fan directly expressed his thoughts without hiding it.

After some discussions and inquiries, the three bosses agreed to Luo Fan's plan.

Luo Fan nodded with satisfaction, and then said: "You three, I have something else to discuss with you. After Pinduoduo's Spring Festival Gala naming event, I want Pinduoduo to go public. What do you think?"

"Pinduoduo goes public?" Everyone present was shocked.

Although Pinduoduo’s current scale is already very large, and it will attract a wave of traffic after the Spring Festival Gala is named in a few days, it is fully expected that Pinduoduo’s development time will only be a little over a year.

Romance

Moreover, Xingyuan only listed Xiaopozhan this year, and then listed its second subsidiary immediately, so the impact may not be good.

It may even send a signal to the outside world that each of Xingyuan's subsidiaries will be listed one after another.

After the listing of Xingyuan's subsidiaries, will Xingyuan's main body, Xingyuan Games, Daily Toutiao, Douyin, Xingchat, and Xingyuan Payment, be listed on the market?

As an Internet giant, Xingyuan releases such signals that are likely to affect the stock market.

The three of them, Mr. Li, have been operating in shopping malls for many years. Naturally, they know these things very well.

As allies and strategic partners, the three of them explained to Luo Fan the pros and cons of Pinduoduo's listing.

After hearing this, Luo Fan smiled and said: "I know everything you said, and Pinduoduo's listing was also carefully considered by me.

With just the four of us, Pinduoduo, no matter how hard we try, it will be difficult to shake Alibaba’s dominance in the e-commerce platform.

On the one hand, there is the issue of funding. We all have our own main businesses, and it is impossible to spend a lot of money on Pinduoduo all the time.

On the other hand, it is the recognition of users. Taobao has been around for many years, and many users have become accustomed to using Taobao. It is not easy for us to break this habit. We can only find another way to get more people to join us through stock sales.

together.

People who buy Pinduoduo stock will subconsciously choose Pinduoduo when shopping online. This sense of recognition is what Pinduoduo urgently needs for subsequent expansion."

When the three bosses heard this, they all fell into deep thought.
To be continued...