What is the concept of 2.5 billion?

A medium-sized fishing boat that can support deep-sea fishing costs about 20 million to 25 million, and can accommodate 15 to 20 people at the same time.

Putting aside all costs, this kind of fishing boat can earn between RMB 1 million and RMB 4 million per trip.

2.5 billion can buy 100 such ships.

2.5 billion is enough to transform the main rural roads of a medium-sized prefecture-level city from dirt into cement roads.

Even if Xingyuan builds a headquarters in the imperial capital, he can get it for 2.5 billion.

But now Luo Fan spent 2.5 billion to buy a few hours of advertising.

This silenced all the giants present.

"Is Xingyuan so rich?" the representative of Blue Factory asked the people around him.

"More than just being rich! Xingyuan has four tools to attract money: Douyin, Daily Toutiao, Games, and Yu'E Bao.

In addition, there are messy small projects such as Xingyuan Cinema and Xingyuan Entertainment.

There are also takeaways and taxi rides in cooperation with Baidu. Add up these messes, and it is estimated that Xingyuan's annual net profit should be in the hundreds of billions.

What does it mean for a company of this size to spend 2.5 billion!"

"I heard that Xingyuan's core industries, Douyin, Daily Toutiao, and gaming, are 100% owned by Luo Fan. Is it true?"

"It should be true. Xingyuan's three core industries have never received financing."

"I really envy Luo Fan! He's less than 30 years old..." The representative of Blue Factory couldn't continue mid-sentence.

Because he found that the person sighing with him was actually the representative of Green Factory.

The representative of Blue Factory secretly said something bad and looked away.

...

Similar conversations also occurred among many representatives.

These discussions had no impact on Luo Fan. He was invited backstage just like the last time he won the naming rights.

This time, the person who contacted Luo Fan was still the extremely smart Team Leader Liu.

"Hahaha! Mr. Luo, I didn't expect that after a year, you are still so supportive of our work!" Team leader Liu said with a smile.

"The Spring Festival Gala is also a very important publicity channel for us, Xingyuan, and we can be considered mutually beneficial." Luo Fan responded with the same smile.

After the two exchanged some polite words, Team Leader Liu asked Luo Fan: "Mr. Luo, is your Spring Festival Gala this time titled by Xingyuan Co., Ltd.? Or is it a project under your company like last time?"

"It's a project of our company."

"Which project of your company is it?"

“Pinduoduo.”

"Pinduoduo? I don't think I've heard of this project!" Team Leader Liu asked with a puzzled look on his face.

"It's normal that you haven't heard of it. The relationship between this company and us is still in the confidential stage. Please don't tell it, Team Leader Liu."

"Of course, I have regulations regarding confidentiality. Does Mr. Luo have any specific requirements for our Spring Festival Gala program team?" Team leader Liu continued to ask.

"The basic conditions are the same as last time. The main thing is that the host strings together words to guide the audience to participate in our Pinduoduo activities." Luo Fan replied.

"Do you have a plan?"

"I have sent the plan to your mailbox." Luo Fan replied.

After hearing this, Team Leader Liu quickly opened his mailbox and found the plan sent by Luo Fan. After browsing it quickly, he said: "Mr. Luo still has the same old problem as before. Are everything in this plan true? It does not involve anything.

False propaganda, right?”

"of course it's true."

"Okay! That's it. I'll ask the host to add the processes you requested, Mr. Luo, into the string of words."

Then Luo Fan and Team Leader Liu signed a contract just like last year.

But this time Luo Fan did not agree to Team Leader Liu's dinner date.

After Luo Fan signed the contract with Team Leader Liu, he left the backstage with Li Jingyi.

When the two came out of the venue, Mr. Zhang from Penguin immediately greeted them.

"Mr. Luo, can I spare your time for a few minutes?" asked Mr. Zhang.

"Mr. Zhang came here in person, I must give him face!"

"Mr. Luo, you Xingyuan really spent a lot of money this time!"

Luo Fan smiled and said nothing.

Seeing this, Mr. Zhang continued: "Mr. Luo, can you tell me which project your company is buying the naming rights for the Spring Festival Gala this time?"

"This is the company's business secret and cannot be leaked. If this is what you are asking, Mr. Zhang, then there is no need for us to continue talking."

Mr. Zhang gave a wry smile when he heard this. Ever since StarChat launched Happy Farm, wx has been overshadowed by StarChat. Especially after this year’s Spring Festival Gala, after the Douyin red envelope shower, more users have opened StarChat Pay, and StarChat’s user base has increased.

Got a wave of stability.

Today, Star Chat has occupied 50% of the stranger social networking field and 40% of the payment field.

Looking back at wx, the stranger social field has less than 40% share, and the payment field only has 20% share.

This time Penguin came to compete for the naming rights of the Spring Festival Gala because Mr. Ma wanted to use the influence of the Spring Festival Gala to replicate last year's Xingyuan operation, so that wx could regain some of the market, at least to return to the point where it and Xingchao share the world equally.

This time, Mr. Ma also spent a lot of money and approved a quota of 2 billion yuan for Mr. Zhang.

But Mr. Zhang never expected that Luo Fan would directly raise the price to 2.5 billion.

If it exceeds 230 million, Mr. Zhang can still withstand it, but if it exceeds 560 million, Mr. Zhang will definitely not be able to withstand it.

So in the end Mr. Zhang had no choice but to give up.

After the dust settled, Mr. Zhang has been thinking about what project Xingyuan is using this naming rights to promote?

Nowadays, Daily Toutiao and Douyin under Xingyuan definitely do not need publicity. The game cannot be featured in the Spring Festival Gala, Xingyuan Cinema, and small websites are not worthy of investing such a large amount of resources.

So after thinking about it, Mr. Zhang felt that there was only one possibility - Xingyuan took the naming rights of this Spring Festival Gala most likely to promote Xingchao.

Once Star Chat gets a lot of popularity after the Spring Festival Gala, the gap between wx and Star Chat will be completely widened, instead of just being dominated by wx like it is now.

That's why Mr. Zhang was waiting at the door, wanting to know from Luo Fan whether Xingyuan purchased the naming rights for the Spring Festival Gala just to promote Star Chat.

This chapter is not over yet, please click on the next page to continue reading! But how could Luo Fan tell him such a thing?

Mr. Zhang sighed helplessly and turned around to leave.

After Mr. Zhang left, Luo Fan and Li Jingyi returned to the car. Li Jingyi sat in the passenger seat and fastened her seat belt and asked: "Luo Fan, Mr. Zhang from Penguin probably wants to ask you if we are here to promote Star Chat this time."

Did you buy the naming rights?”

"Well, nine times out of ten that's the case." Luo Fan nodded and said.

"It seems that Penguin's confidence in wx is somewhat insufficient!"

"Normally, since the launch of Happy Farm, wx has been overpowered by StarChat. No matter which field it is, if it is not the strongest, the other will be slowly suppressed. Penguin definitely doesn't want to see this happen.

But they have no choice but to use Xingchao. If this continues, Penguin may give up wx and focus on QQ. By then, Mr. Zhang's position in Penguin will be very delicate. This is why Mr. Zhang is so anxious.

"

"So that's it. Then Luo Fan, why don't we take advantage of this Spring Festival Gala to promote Star Chat and kill wx in one go?" Li Jingyi asked.

"The reason is very simple. I don't want to face QQ directly now. QQ has too many users, and its size is far beyond what wx can match.

If we promote a wave of Star Chat this Spring Festival Gala, wx will most likely be completely abandoned by Penguin, and all wx resources will be given to qq. This is not good news for us.

It is absolutely impossible for Star Chat to touch QQ now, so instead of letting QQ get a lot of resources from Penguin and suffocating us, it is better to let wx continue to survive.

Penguin's internal departments are not as harmonious as ours. WX and QQ are also in a competitive relationship. As long as WX exists, Penguin's resources will continue to be consumed.

We can seize the opportunity and let Star Chat grow for a while."

After listening to Luo Fan's words, Li Jingyi suddenly realized that she finally understood why Luo Fan gave up Star Chat in the promotion of this Spring Festival Gala.

But soon new questions came one after another: "Luo Fan, why do we promote Pinduoduo? The company should have many industries that are more suitable than Pinduoduo, right? And Pinduoduo was co-founded with several other companies...

..That’s right! Pinduoduo was co-founded with Baidu, JD.com, and Dami. Will they pay the 2.5 billion for the naming rights of the Spring Festival Gala this time?”

"Of course I will. I will shout out that this price is actually the result of our discussion. According to our ideas, it is acceptable to get it within 3 billion."

"So this time we purchased the naming rights for the Spring Festival Gala to promote Pinduoduo and it was also agreed upon by you?"

"That's right! But this decision was made more because of Pinduoduo's potential."

"What is the potential of Pinduoduo? Can it still seize Taobao's users and market?"

"Why not?" Luo Fan asked with a smile.

Li Jingyi was stunned when she heard this, and then asked in a weird tone: "Luo Fan, you won't tell me, do you expect this small platform to do Ali?"

"That's what we think."

Li Jingyi's mouth twitched, and she didn't know what to say for a moment.
To be continued...