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Chapter 308 Pinduoduo’s complaint

After the awards ceremony of the World Championship, Cao Shuai took the stage to announce that Xingyuan will launch the "PlayerUnknown's Battlegrounds" mobile game.

Although the popularity of the domestic "PUBG" World Championship is very low, the popularity internationally is still very good, and Luo Fan feels that he cannot miss this opportunity.

The fact that Xingyuan will launch the mobile game "PlayerUnknown's Battlegrounds" has also caused quite a stir abroad.

However, most players this time expressed doubts about Xingyuan’s announcement. Can FPS games really be played on mobile phones? There has never been any precedent before!

In order to dispel everyone's doubts, Cao Shuai invited the champion of this world championship to experience the mobile game on the spot.

Players became excited when they saw that they could play chicken so smoothly on their mobile phones.

"omg, judging from the graphics, there is almost no difference between the PC game and the mobile game. It's really exciting."

"I don't have time to play games on my computer when I'm working. If the mobile version is released, I can play games anytime and anywhere."

"Indeed, I think so too."

“I hope PlayerUnknown’s Battlegrounds won’t do anything that makes Android and iOS unable to play together.”

“Will mobile games also have leagues?”

...

Luo Fan briefly glanced at the comments on the external network, and then said to Su Qing: "Su Qing, ask Xu Jiale to pay attention to what issues the players on the external network are concerned about, and then sort out these issues and make a unified reply.

."

"Okay boss."

“Also, let’s tell Wang Jing that from today on, Xingchao will block all relevant links under Penguin at the highest level.

Let Ying Qianlong go to court and sue Penguin for copying our battle royale model.

At the same time, we will provide traffic support for negative news about Penguin on Douyin and daily headlines. We should not post such news ourselves, but whenever it appears, we must severely suppress it."

Su Qing nodded, then turned and left at a trot.

"You like sniping, right? Then let's play slowly!" Luo Fan said with a cold face.

Xingyuan quietly launched a sniper attack on the penguin.

At first Penguin didn't pay attention, but soon Penguin discovered that they had underestimated the influence of Douyin and Daily Toutiao. For a time, Penguin's negative news was flying all over the sky, and some small things were magnified infinitely.

More importantly, Penguin has no way to sue Xingyuan, because these news were not released by Xingyuan, but by some self-media.

As for taking action against these self-media, it makes even less sense.

There are too many self-media. No matter how overbearing Penguin is, he can’t shut up all the self-media, right?

When Penguin was having a headache, Xingyuan's investment team finally signed a financing agreement with ofo after more than a month of market analysis and research on ofo. Xingyuan Venture Capital obtained ofo25 for 15 million yuan.

% equity.

Ofo, which received an investment of 15 million yuan, immediately started its own expansion plan. At the same time, it was deployed in 7 major cities, and the number of bicycles purchased easily started at 10,000 units.

On the other hand, over the past month or so, Pinduoduo has spent some money to purchase some advertisements.

With the placement of advertisements, a large number of users have poured into Pinduoduo, and many merchants have become interested. Although they have their own stores on JD.com and Taobao, who would dislike the many ways to make money.

In addition to various door-to-door visits and introductions by the Pinduoduo team, in addition to some products with extremely high brand value, other merchants have also begun to try to enter Pinduoduo.

When there are enough merchants and users, merchants can easily sell their products, and users can easily buy the products they want, then a virtuous cycle begins to form.

However, there is still another problem, and that is quality!

That afternoon, Luo Fan received a call from Brother Dong. Brother Dong said straight to the point: "Mr. Luo, our Pinduoduo has received a lot of complaints recently. We may need your help to deal with them."

"Complain? What's going on?" Luo Fan asked quickly.

“Mainly because there are too many people registering as Pinduoduo merchants and the volume of shipments is increasing, which makes it difficult for us to control quality in a short period of time.”

After hearing this, Luo Fan thought for a moment and asked: "Mr. Liu, what do you want me to do?"

“At present, the most time-saving and labor-saving method is to ban the accounts of merchants with a large number of complaints, and at the same time, increase the cost of merchant registration.

Because just blocking the account is useless, there are many people who are looking for cheap money, they can just change the account and register!" Dong Ge replied.

"But isn't our account bound to our ID card?" Luo Fan then asked.

"That's right. It's just that if you want to get around it, it's not difficult for some people with some connections."

Luo Fan nodded and understood. If the problem of fake goods could be solved just by binding ID cards, then Taobao wouldn't have spent ten years without completely ending this matter.

For capitalists, if they have profits, they can take any risks, and the business of losing their heads is just a matter of whether the price is uneconomical.

However, if merchant registration costs are increased arbitrarily, most normal merchants will be harmed indiscriminately, which will also impact Pinduoduo in the merchant field. If business sources are insufficient, the growth of user terminals will also be affected.

Thinking of this, Luo Fan said: "Mr. Liu, will increasing the registration cost at will have an impact on Pinduoduo's development? I think we should start by banning those problematic accounts first.

For new merchants, we can use the power to restrict large-scale group purchases. As long as the quality is stable for a long time, the authority will gradually increase. Even if it cannot solve the root cause, it should at least reduce losses. What do you think of this method?"

Brother Dong thought for a while and said: "I almost forgot that Pinduoduo is different from my JD.com. You can try this method. We can completely manage merchants by restricting group purchases."

In fact, it’s not just Dong Ge’s JD.com, Taobao is also like this.

Merchants on these two e-commerce platforms make profits from each order, while Pinduoduo has a business model of small profits but quick turnover. Even if a single product is sold, the profit will be very low.

Theoretically speaking, controlling the authority of group buying can control the profits obtained by merchants. If profits are controlled, quality can also be gradually controlled.

Seeing that Brother Dong agreed, Luo Fan nodded and said: "Okay, let's try it. This kind of product quality problem is a long-term battle. Don't think about solving it in the short term. Just improve it slowly."

."

"Mr. Luo, what you said is that I have been doing e-commerce for so many years, but I still don't understand this thing?
Chapter completed!
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