If nothing else, take a company that basically only makes air conditioners.

The air conditioning base they built somewhere has an annual output value of tens of billions and a production capacity of 6.5 million. The average ex-factory price of an air conditioner is 1,000 to 1,500 yuan. However, on the market, civilian air conditioners are basically more than 3,000 yuan, and central air conditioners or vertical air conditioners are more than 3,000 yuan.

More expensive.

As the four CEOs of an Internet giant, these things are all too clear to us.

Therefore, they also understand that if it is OEM, the profits earned by the brand will be higher.

Letting OEMs sell products directly on online platforms can indeed avoid merchants’ troubles in conflicting between offline and online channels and save a large part of costs.

But many products are not easy to use this way.

Luo Fan also knew this, and he said with a smile: "I know that you may think that some products are not suitable for this route, and this is one of the reasons why I want to start Pinduoduo.

Home appliances, digital products, or other products that involve safety, user experience, and are relatively expensive are not feasible on a platform like ours, and I have never thought about doing these businesses.

Because the basic base for these things is Mr. Liu’s JD.com! We have to do all of this, what will Mr. Liu do? We all cooperate, and we can’t let one party bear the losses, right?

So what I want to do from the beginning to the end is some simple, low-cost products.

For example, cutlery, kitchen utensils, socks and gloves, hardware tools, hangers, toilet paper, etc.

Many of these are fast-moving consumer goods. Users generally do not value brands, and brands on the market generally dislike the trouble of production, so they all adopt the OEM model.

If we can provide direct channels for manufacturers, then this will be the lowest marketing cost for the manufacturers."

After listening to Luo Fan's words, Mr. Li and Mr. Lei ignored it for the time being. Brother Dong was obviously relieved.

He is really afraid that Luo Fan will come up with a shopping platform to compete with JD.com. Will he follow it or not?

In fact, Luo Fan never thought about doing gun business with JD.com. He just wanted to pick up the things that Taobao and JD.com had thrown away.

Luo Fan does not want to touch the interests of Taobao, which currently occupies the disrupted online shopping market, and JD.com, which is in the high-end market.

No matter how big an online shopping platform becomes, it is impossible to suppress all merchants. Merchants focus on offline channels, which means that Internet platforms like Taobao cannot revolutionize the lives of several offline dealers. At most, they will have an impact.

, making them less black.

For the huge interest groups that have formed, only by jumping over and achieving dimensionality reduction can we succeed. Of course, this success does not mean defeating all businesses, which is impossible, but it is still possible to achieve a greater degree of influence.

"Then we will start looking for suppliers of these products now?" Mr. Li asked.

Luo Fan shook his head and said: "There is no rush for now. Once we start e-commerce, we will easily be noticed by Ali. So in the early days, we only made one product and operated it as a vertical e-commerce.

When we have a sufficient number of users, we will then move to full e-commerce!"

"Vertical e-commerce? Mr. Luo, what products should we make?" Mr. Lei asked.

"The products we want to make must be needed by most people in the early stage, and they must be severely suppressed by dealers in the production process." Luo Fan said with a smile.

"The type of products that are severely oppressed by dealers are agricultural products, right?" Dong Ge murmured to himself.

After all, he was in the e-commerce business, and Brother Dong was the first to react.

After listening to Brother Dong's words, Mr. Lei and Mr. Li suddenly realized.

"Mr. Luo, is your Happy Farm still delivering fruit?" Mr. Lei asked.

"Of course we are giving them away. Many of our Star Chat users have been insisting on receiving fruits, which proves from the side that users have a demand for fruits.

Now, in addition to our Star Chat, Alipay, and wx, they are also giving away fruits.

But neither Star Chat, Alipay, nor WX can satisfy people’s daily needs for fruits, so we can start from here and open up the direct relationship chain of fruit marketing channels.”

Luo Fan had already mentioned this, and Mr. Lei was already clear about Luo Fan's subsequent thoughts. He asked tentatively: "Mr. Luo, your idea should be that we build a platform and invite fruit farmers to open stores online.

Then based on the user data in our hands, guide them to go to these online stores to buy fruits?”

"You can say that, but this is just one of the patterns."

"Is there any other way?" Mr. Li asked.

“Of course, we want to change the traditional marketing model, but we don’t need to completely deny all of this. At least in the terminal retail area, we also need to make full use of it.

In general fruit shops, the cost of purchasing fruits is not low. Fortunately, in small counties, some fruits can be purchased directly from major fruit farmers.

This is not the case in big cities. They are basically a link in the transportation chain.

If these fruit stores can purchase enough fruits online in large quantities, then if the quantity is large enough, the transportation cost may be lower than selling it to users individually.

And because of the large quantity and frequent purchases, the online store also attaches great importance to quality. This can also be said to be a win-win situation for us.

In the service industry, what generally determines how good the service is is whether the customer is a long-term customer. If so, the service must be good.

If not, there are two situations. If you are an acquaintance, you will most likely be killed. If you are not acquainted, it all depends on the boss's character.

Quality problems are extremely common in third-party online shopping platforms. Taobao has been operating for countless years and has taken various measures to solve this problem. On the contrary, JD.com can better control quality because of unified procurement.

Needless to say, there is no need to talk about fruit transportation. It can be said that any platform that does fruit trading will have problems, but if it can be supplied to fruit shops at excellent prices, then the quality will definitely be much better.

Of course, in the future, Pinduoduo will naturally control the quality of end-user products."

This chapter is not finished yet, please click on the next page to continue reading the exciting content! After listening to Luo Fan’s words, Mr. Lei nodded and said: “If we can build a vertical e-commerce in the fruit industry first, it can indeed cover most users.

, and it can also be converted from fruits to all agricultural products in the future.

Then we can add new products again, so there will be a step-by-step process.”

"That's what I think, and Star Chat itself has some foundations in this area, so it's just right to use it." Luo Fan said with a smile.

"Then how to promote it?" Mr. Li asked.

"As for the publicity method, I plan to use the social relationship chain between users to spread the word, similar to the group buying in the past, but not on my own platform, but can be forwarded to social software, and then attract people to complete the group buying

.

In the early stage, it will mainly be on Star Chat, wx, and QQ. However, if Penguin knew that Pinduoduo is our industry, he would definitely not agree. Therefore, in the early stage, I plan to let people simply establish Pinduoduo and not put it in the

Under the industry of our four companies, we only need to hold shares.

We will wait until the appropriate time in the future to obtain traffic and financial support from our four companies."

"This is a good idea." Brother Dong was the first to agree.

"Indeed, this can not only avoid Ali Penguin, but also allow Pinduoduo to develop with peace of mind." Mr. Li also agreed.

"Where is the headquarters?" Mr. Lei asked.

"Don't worry about this. It can be placed in Shanghai or the imperial capital." Luo Fan said.

"Mr. Luo is right, it's just a new vertical e-commerce, and it won't attract much attention no matter how early it is." Dong Ge said.

"That's right, so this early period when no one else is paying attention is the golden period of our development. We need to do two things now.

The first is to build an APP. In the future, the main user group of Pinduoduo will be mobile users, and the PC version will mainly be auxiliary.

The second is to build a team. Mr. Liu, do you have any talents there, especially those who are good at operations or supplier management?" Luo Fan asked.

"Yes! I can send a few people over." Brother Dong said.

"I can contribute talents from the financial department and legal department," said Mr. Li.

"Then we, Xingyuan, will be responsible for the venues and technical talents in Shanghai!" Luo Fan said.

After saying that, the three of them looked at Mr. Lei in unison.

"Don't look at me! We don't have anyone to send rice here. The manpower of rice is already tight enough. How can we send anyone to the new company?"

"We've already sent people, why don't you show some interest!" Luo Fan said with a smile.

Mr. Lei understood what Luo Fan said when he heard this. What Luo Fan meant was that this company is a collaboration between four companies, and more or less of them must have their own people.

After thinking for a while, Mr. Lei said: "Then leave the logistics to us! I should be able to do it together."

The three of them nodded after hearing this.

"By the way, one more thing. We shouldn't invest too much resources in promoting Pinduoduo in the early stage, right?" Mr. Lei asked.

"No, if Pinduoduo had directly used the resources of our four companies to attract traffic when it was first established, it would have developed faster, but it would also be easily blocked by Penguin and Alibaba. When our business was still small, this kind of

Even if the ban is not fatal, it will have a very large impact.

So in the early stage, I kept a low profile. I gave Pinduoduo a copy of the fruit supply data of Happy Farm. With this data, if Pinduoduo has no problem with funds, it will be easy to start the basic business.

At that time, we will introduce traffic to allow Pinduoduo to expand rapidly."

"Then why should we focus on making APPs? Shopping websites should not have withdrawn from the stage of history, right?" Mr. Li asked.

"Of course not. We focus on the APP field, partly because of our Xingyuan's big data algorithm.

On the other hand, there are users who shop on PCs, and under the influence of mobile Internet, they should have become accustomed to shopping on mobile phones, so the cost of attracting these users will be very low."

After pondering for a moment, Mr. Li asked: "Since Pinduoduo takes the lowest price route, how should we choose logistics?"

"Since Pinduoduo is taking the low-price route, the lower the logistics cost, the better, at least in the early stages." Dong Ge replied.

"It is true that the cheaper the better, but the time should not be too long. This balance must be grasped well." Luo Fan also replied.

“In the future, when Pinduoduo starts operating and becomes larger in scale, we can use Mr. Liu’s logistics network.

However, it does not necessarily follow JD’s fast delivery policy, so the cost will increase accordingly.

At this stage, it is better for online store owners to decide whether it is better to choose from major express delivery companies," Mr. Lei said.
To be continued...