During the Spring Festival of 2014, the box office of "Charlotte" was like a wild horse running wild.

During the seven-day Spring Festival holiday, the box office exceeded 500 million, and major theaters began to increase the number of screenings.

At the same time, Xingyuan is still continuing to attract traffic to "Charlotte Troubles", with daily headlines, connotation jokes, and small websites operating at full capacity.

Baidu Nuomi also continues to provide subsidies.

Due to the combined effects of multiple factors, the box office data of this time-travel movie full of laughter is rising rapidly.

Many "Charlotte Troubles" memes have also begun to appear on the Internet.

Memes such as We Two Discussing Each Other, Ma Mei Mei, Tide Hai Ling, etc. spread all over the country and became very popular.

The success of "Charlotte Trouble" has made the entertainment industry see the power of online publicity, and they are paying more and more attention to these companies that control online publicity.

On the seventh day of the Lunar New Year, Luo Fan put Li Jingyi and his parents on the plane and then returned to the company.

As soon as Luo Fan entered the company, Su Qing, who was waiting downstairs, ran over and said, "Boss, Mr. Lei from Rice and Mr. Liu from JD.com are here."

"Why are they two here? Did they come together?" Luo Fan asked with a frown.

"They didn't come here together, they just happened to bump into each other."

"Where are they now?"

"In your office!"

Luo Fan nodded and got on the elevator and returned to the office with Su Qing.

As soon as he entered the office door, Luo Fan greeted the two of them with a smile on his face: "Mr. Lei, Mr. Liu, happy New Year!"

Mr. Lei shook hands with Luo Fan and said, "Mr. Luo, have a great New Year!"

Brother Dong on the side also said Happy New Year to Luo Fan.

"Mr. Liu, I have been a close friend of you for a long time!" Luo Fan said.

Luo Fan's words were not just polite words, he was really interested in Brother Dong.

As the only one among the many e-commerce platforms in China that started from scratch, Dong Ge is able to confront Taobao and Tmall head-on. Luo Fan admired this ability in his previous life.

Of course, Dong Ge’s ex-girlfriend’s status is indeed a bit special.

But there is one thing to say, isn't it also a kind of ability for Brother Dong to find such a girlfriend when he was poor?

Without certain "capital", can Bai Fumei fall in love with an ordinary boy? Do you really think that Bai Fumei, who has received higher education, has no brains?

This kind of thing about soft rice and hard food only exists in TV and movies. Soft rice is actually the most difficult thing to eat.

It's not enough to just eat soft food and have a bad stomach. This is a university subject, which is much more difficult than starting a business from scratch.

Brother Dong’s ability is not something everyone has.

Moreover, the subsequent development of JD.com has nothing to do with Dong Ge’s white, rich and beautiful friends. It is basically Dong Ge’s own ability.

After listening to Luo Fan's words, Brother Dong quickly waved his hand and said: "Mr. Luo, our Jingdong's achievements are far behind Xingyuan's, so please don't harm me."

"Mr. Liu, you are too humble. Speaking of which, Mr. Liu, did you come here today to buy our Xingyuan traffic?" Luo Fan asked with a smile.

Brother Dong shook his head when he heard this: "Mr. Luo, I'm here to buy traffic, but I also hope that our two families can further cooperate.

For example, with a model like rice, Toutiao can fully promote a type of product and then divert traffic to JD.com APP.”

"Rice model?" Luo Fan glanced at Mr. Lei next to him calmly and said: "Mr. Liu, the core point of the rice promotion model is a product, and this product must also be the type that users like. Mobile phones

It's one of them.

If JD.com wants to copy this model, it must have similar products, otherwise, it is just ordinary home appliances and it is impossible to have any effect, and it is unlikely that Daily Toutiao will spend a lot of traffic to promote home appliances."

In society, young people like trendy and interesting things.

Smartphones are being updated so quickly now that they naturally attract the attention of young people.

Many people will be very interested in these products even if they don't buy them. Every time a new mobile phone is released, it will arouse the interest of countless netizens. The traffic of this model is not much lower than other entertainment news.

There is absolutely nothing wrong with using mobile phones as the main target.

On the other hand, the ordinary home appliances that JD.com currently focuses on do not have this capability.

Who can home appliances attract? Unless users are ready to buy, but if they do, they are more likely to go to search engines like Baidu or direct shopping websites for comparison, rather than to news apps like Daily Toutiao or Neihan Duanzi.

This is a funny platform to look at household appliances.

Brother Dong quickly said: "Mr. Luo, JD.com also sells mobile phones."

Before Luo Fan could speak this time, Mr. Lei took the lead and said, "Mr. Liu, you don't know something. Xingyuan and our rice company have already signed an exclusive agreement, and both of us also have shares in each other's companies or core subsidiaries.

Xingyuan’s traffic will tilt towards rice phones and rice’s official website, which is not only helping us promote, but also helping them promote themselves.

Therefore, even if Xingyuan cooperates with JD.com, it will only adjust a part of the traffic at most. Large-scale tilt is impossible, am I right? Mr. Luo."

Luo Fan smiled and nodded. At this stage, Xingyuan, Dami, and Baidu are indeed the closest comrades-in-arms. The three parties share weal and woe. It can be said that they are all prosperous and suffer losses.

Seeing this, Brother Dong said with some regret: "So that's it. It seems that I'm late. So are the splash screen recommendations of Daily Headlines for sale?"

"You want a splash screen?" Luo Fan didn't expect that Brother Dong would directly start the idea of ​​a splash screen push after seeing that large-scale cooperation could not be achieved.

Splash screen push can be said to be the largest traffic flow of Daily Toutiao.

The average daily Toutiao user time is about one hour, but in the era of fragmented reading, users do not read it all the time after opening it, but read it for a while, turn it off for a while, and then open it again.

Therefore, judging from the number of users, Daily Toutiao is opened hundreds of millions of times every day.

In other words, if JD.com purchases a splash screen, Xingyuan will push JD.com’s advertisements hundreds of millions of times every day.

This chapter is not over yet, please click on the next page to continue reading! It is no exaggeration to say that the traffic of splash screen push has surpassed that of various social software.

Because social software has extremely high user sensitivity, no one would be stupid enough to use splash screens to advertise, not even Star Chat or wx.

Looking back at Daily Toutiao, the ads of 3 seconds to 5 seconds each time are not too long and have little impact on the user experience. Moreover, there is a skip button on it. If you don’t like it, you can skip it directly.

But even if they choose to skip it, the user still receives the push information.

And if there is a 3-second splash screen push, the time it takes to see the splash screen push is almost the same whether you press or not to skip it.

With such a large amount of traffic, Xingyuan did not sell it to external parties throughout 2013 and basically absorbed it internally.

Brother Dong obviously knew this, and he quickly said: "Mr. Luo, Ali's Double Eleven sales last year broke the historical record. This year Ali is preparing to vigorously promote Tmall, and has even made relevant plans for 6.18.

We at JD.com have to respond well. You may not know that JD.com has already prepared for this matter in advance after Double Eleven last year.

We have contacted many manufacturers, and they are all willing to cooperate with us to provide subsidies and discounts.

But this alone is obviously not enough. JD.com also needs the cooperation of huge traffic during 6.18.

At present, the only ones I can think of that can provide a large amount of traffic to JD.com are Xingyuan and Penguin. I am more willing to cooperate with Mr. Luo than Penguin, so I came here this time. I hope Xingyuan can have a strategic discussion with JD.com.

Cooperation."

"What kind of strategic cooperation?" Luo Fan asked.

Luo Fan knew very well that to be called a strategic cooperation by Brother Dong, it was definitely not as simple as just buying and selling traffic.

Brother Dong took out a folder from his briefcase and said: "According to our plan, JD.com will purchase traffic from Xingyuan, including the homepage positions of various application malls that Xingyuan is responsible for technical support.

If possible, we even hope that Star Chat can add JD.com to the discovery page of Daily Toutiao’s splash screen and internal advertisements.

In return, we at JD.com will fully support Xingyuan’s Xingyuan Payment as the only payment software other than UnionPay.”

Luo Fan was moved when he heard that Brother Dong was willing to pay in exchange for traffic.

In his previous life, Brother Dong also adopted a similar approach in order to fight against Ali.

He paid for shares in JD.com in exchange for Penguin's support, and in this life Dong Ge chose Xingyuan.

On the one hand, this is because the traffic that Xingyuan currently controls is no worse than that of Penguin, and on the other hand, because Xingyuan is not as large as Penguin, JD.com can obtain Xingyuan's help without paying any shares.

To be honest, Luo Fan was a little moved after hearing Brother Dong's proposal.

What Xingyuan is most indispensable for is traffic, and what Xingyuan does more is the job of monetizing traffic.

But there is no difference between traffic and traffic. Traffic like the splash screen of daily headlines is 10,000 times better than ads inserted in the news.

It is no exaggeration to say that if Xingyuan launched the daily headline splash screen push to openly recruit advertisers, it is estimated that a bunch of advertisers would line up to send money.

But this kind of money is not necessary for the current Xingyuan. In the current form of Xingyuan, the most appropriate use of the best quality traffic is to divert traffic to other software of the company, do software incubation, and build Xingyuan's ecosystem.

To take the simplest example, Daily Toutiao's splash screen push can be directly sold for money. A one-month cooperation may be able to sell more than 100 million.

But if you divert traffic to your own games, such as "Clash of Clans", then the game may easily earn twice as much money.

And if the traffic is diverted to Baidu Waimai, the number of users of Baidu Waimai will also increase, and the valuation will also increase. Once the financing is completed and the company is listed, it will earn more than one or two hundred million.

Therefore, if Xingyuan directly pushes such high-quality traffic to JD.com, it will basically lose money.

This is also the reason why Luo Fan did not sell these high-quality traffic throughout 2013. To put it bluntly, the profit cannot be maximized.

But if JD.com uses payment in exchange for traffic, that's a different story.

JD.com’s current scale is still far behind Tmall or Taobao, but Luo Fan is very aware of JD.com’s development trend.

Even without Xingyuan, JD.com can still go to Penguin. As long as it pays some shares as a price, JD.com will get Penguin’s traffic support and sooner or later it will become a giant in the e-commerce world.

Now Xingyuan can replace Penguin and cooperate with JD.com. With the promotion ability of Toutiao, it can speed up the speed. Even if the cooperation goes smoothly, it can also push the scale of JD.com to a higher peak in the future.
To be continued...