"Yes, once Baidu Takeout enters the market, I plan to have all departments use their greatest strength to attract traffic and maximize the popularity of Baidu Takeout."

"This is what it should be." As the executive with the most contacts with outside companies at Xingyuan, Cao Shuai also knows very well that Baidu Takeout, which Xingyuan and Baidu are now cooperating with, is no longer just a simple takeout business.

This business involves the entire Xingyuan core industry.

Once Baidu Takeout is ready, Xingyuan can leverage its own payment services.

Once the payment is completed, Xingyuan's ecological chain will be more perfect in the future.

Lay a solid foundation for Xingyuan to compete with Alibaba and Penguin to become a new Internet giant in the future.

Apart from these future matters, one of the most intuitive benefits of Baidu Takeout is that Star Chat will also grow in size.

Because Xingyuan Pay is mounted on Xingchat.

The expansion of Xingchao can further attract traffic to Daily Toutiao, and Daily Toutiao and Neihan Duanzi are Xingyuan's core businesses. The traffic brought by these two core businesses can attract traffic to Xingyuan's various businesses.

Just two weeks later, Nuomi Waimai was renamed Baidu Waimai, and Baidu officially announced its entry into the food delivery industry.

Baidu's entry caused an uproar in the industry.

Who is Baidu?

One of the three BAT giants.

Now the two largest companies in the food delivery industry, Meituan and Hungry?, are both supported by the Big Three.

Now that the last giant has ended his career in person, many people in the industry are extremely surprised.

In a sense, Baidu's decision to end the business is telling the market that Baidu has confidence in the food delivery industry, and it also means that Baidu is bound to win this piece of cake.

With the entry of Baidu, the food delivery field has been turbulent for a while.

Baidu Waimai, Meituan, and Are You Hungry have begun fierce competition.

In cities where no food delivery platform has entered, whoever enters the market first will have the first step advantage. However, this is not very obvious. In the future, as long as you burn money, you can still win back the market.

Baidu, as one of the three giants with deep pockets, directly launched an attack on the food delivery market in the imperial capital of Shanghai.

The food delivery industry in the imperial capital was originally the territory of Meituan, while the food delivery industry in Shanghai was the territory of Are You Hungry? As soon as Baidu stepped in, the three companies started a fierce price war in order to compete for users.

Soon Meituan and Are You Hungry could no longer hold their own? Even if Baidu was bigger than them, what was even more outrageous was that Xingyuan, who now controls the largest traffic on the mobile terminal, has been standing on Baidu's side and driving traffic to Baidu crazily.

Seeing that Meituan and Hungry Are Killed were losing ground, Penguin and Alibaba behind them were completely unable to sit still. At this point, the three giants all entered the market and began to provide more brutal subsidies.

Meituan, Are You Hungry, and Baidu Waimai, the three food delivery companies, have become the key to grabbing the offline market. They only need to be responsible for offline operations, and all financial subsidies are given to the giants behind them. In order to compete for or defend the payment market,

The three giants burned money without giving in at all.

Especially Penguin. With the popularity of League of Legends, Penguin's funds and influence have further expanded, and they have begun to spare no effort to help Meituan promote it.

Meituan received a payment subsidy of 100 million yuan from Penguin. With this funding and the support from Penguin behind it, Meituan has expanded at an astonishing speed.

Soon Meituan entered some small cities in the southeastern coastal areas.

Upon seeing this, Alibaba was not to be outdone and invested a large sum of money in Ele.me.

Are You Hungry? also followed suit and entered the southeastern coastal areas. The southeastern coastal areas have always been the home of Nuomi takeaways in the past, and are now the basic dish of Baidu takeaways.

As a result, the main battlefield of subsidies has moved here.

But not long after, Hungry? I don’t know why it suddenly launched this main battlefield and began to develop in other cities where Meituan and Baidu Takeout are not available.

Ele.me's "guerrilla warfare" has left both Baidu Waimai and Meituan confused.

After Luo Fan and Mr. Li discussed it, they decided that Baidu Takeout will continue to develop according to the original plan. They are both takeout companies. Expanding the market is the first goal. Failure to expand will lead to slow death. Even if you are hungry and avoid fighting now, you will encounter difficulties later.

Up.

In fact, Ele.me has no choice but to choose to play guerrilla. In terms of scale and capital behind it, Ele.me cannot compare with Penguin and Baidu Xingyuan, and it will soon be at a disadvantage after burning funds.

Moreover, Alibaba also likes micro-management. Many of the plans formulated internally by Hungry Me were stopped by Alibaba before they were implemented.

But are you hungry? You can't give up cooperating with Alibaba. After all, Alibaba is their main source of funds. Without Alibaba, they will only collapse faster.

As the subsidy war intensifies, Baidu is the first to see the rewards.

In the past few years, Baidu has been trying to enter the O2O industry, and even spent a lot of money to promote its own shopping website, but in the end it completely failed because of the power of group buying.

This group buying crisis cost Baidu billions, and its first exploration of O2O also ended in disastrous failure.

Now, Baidu Waimai has achieved such great results by spending less than one-tenth of the original funds, which makes Baidu's senior executives very excited.

As the number of users of Baidu Takeout increases, Baidu's ambitions have further expanded. According to the new idea, if Baidu Takeout has enough users, then by adding its own search, it will be easier to lay out offline business. Compared with

In terms of future income, the money now is not even a drop in the bucket.

The fact that Baidu Takeout has been able to achieve this has a lot to do with Xingyuan's use of daily headlines, connotation jokes, and various promotional methods to attract traffic to Baidu Takeout.

Nowadays, Are You Hungry can no longer keep up with the intensity of subsidies? Meituan is backed by Penguin, and Meituan also brings its own group buying traffic. When both parties have sufficient funds, no one can do anything about the other in a short period of time.

At this time, Baidu planned to find another way. Baidu's takeaway ordering was on Baidu Nuomi. Baidu was thinking of using Baidu Nuomi's current users to provide users with some discounts in other aspects, such as movies.

It just so happens that Xingyuan has a theater chain. As long as Baidu cooperates with Xingyuan and launches a movie-watching activity on Baidu Nuomi, it can attract more users to sign up for Baidu Nuomi.

With more new users of Baidu Nuomi, won’t there also be more users of Baidu Takeout?

Then Mr. Li called Luo Fan and told Luo Fan his idea.

After hearing this, Luo Fan's eyes lit up. This idea is indeed very good. Summer vacation is coming soon. Many college students are either surfing the Internet at home Internet cafes or going out to watch movies. If there are any movie subsidies, it should be able to attract these users.
Chapter completed!