The war without gunpowder in the food delivery and taxi industry has completely begun.

Xingyuan has now confirmed that he is in the same camp as Baidu, so Luo Fan is also actively preparing to challenge.

Cao Shuai took Luo Fan's orders to contact some small takeout platforms to see if they could acquire them in advance and reduce some obstacles.

Other departments of Xingyuan are working hard to produce the Shuidichi APP.

After that meeting, Xingyuan’s senior executives all realized the significance of the Shuidichio project to Xingyuan.

If Shuidichi can succeed, the meaning of this will definitely not be as simple as a career.

Not to mention other things, if such a large charity project can be completed, Xingyuan's reputation in the country will definitely be unrivaled.

As long as it operates well, Xingyuan may become the world's largest charity company.

And being able to save so many people, in terms of public opinion, no opponent dares to smear Xingyuan at will.

Therefore, Xingyuan's senior executives also attach great importance to this project.

Luo Fan simply mobilized all relevant technical resources within Xingyuan to try to get this project started in the short term.

For a project like this that involves countless lives, the sooner it is completed, the better.

With Xingyuan's current scale, all the resources that can be mobilized are used on one project, and the efficiency is staggering.

In just one month, the Shuidichi APP has been developed, and multiple tests have been completed to ensure that there are no bugs.

Once the APP is completed, the next step is undoubtedly publicity and promotion.

This morning, Gao Meng came to Luo Fan's office to discuss with him the promotion of Shuidichi.

"Boss, what logic do we use to promote Shuidichiu? Our big data can grasp the preferences of a large number of users, but it is difficult for us to determine the level of wealth of users." Gao Meng asked.

At present, only the state and banks have a large amount of user wealth data, and Alibaba barely counts half of it.

It goes without saying why the state and banks can control users’ wealth.

Alibaba, on the other hand, controls shopping websites. Their data may not be 100% accurate, but it is much better than other platforms, including Penguin and Baidu.

"Mr. Gao, you have fallen into a misunderstanding. We are doing the Shuidichi project to obtain enough funds based on quantity, rather than targeting any rich people.

First, push news about poor families who encounter accidents or are seriously ill and need help, and slowly screen out people who are interested in this area. There will definitely be many people among these people who are sincerely willing to help others, but because of the lack of platform

, and cannot operate.

We will wait until our Shuidichi APP is launched and then attract traffic to them.

But you don’t have to care about the effect. This project is not a commercial project for us, so there is no need to consider the cost in terms of traffic.

Moreover, the promotion of Shuidichi in the early stages of its launch was to find the best operating model.

After we determine a more appropriate operation method, I will use all the traffic within Xingyuan to attract traffic to Shuidichi and make the Shuidichi project bigger."

"Should Star Chat also participate in recommendations?" Gao Meng asked.

Su Qing on the side also quietly pricked up her ears. Although she had not been Luo Fan's secretary for a long time, in Su Qing's impression, Xingyuan's project, whether it was a game or something else, unless it was related to Xingchao, would not work.

Star Chat is rarely included in promotions.

"Yes, Star Chat will also join in the promotion of Shuidichi when the time comes. It would be better to say that Star Chat is the main force of this promotion. After all, Star Chat is the APP with the most active users among us."

Now Gao Meng understood that Luo Fan was serious about doing charity, and it was not a gimmick.

"But boss, will it offend some people if we promote Shuidichi in this way?"

"It's possible, so you still have to pay attention to the method, and using all Xingyuan's resources doesn't mean pushing it roughly.

For example, we can put Water Drop Chip directly on the discovery page of Star Chat. The effect may be worse, but it will not cause users to resent it.

My idea is to make some public service advertisements and play them on major TV stations, small websites, and video websites such as Neihan Duanzi. As long as the creativity of the advertisement is novel enough or the story is touching enough, users will be willing to pay.

For promotion in the Internet era, direct advertising is not taboo. The key is creativity and content. If the advertisement can attract people, it is successful."

"Then how should we push it?" Gao Meng continued to ask.

"This is not urgent. We must first ensure that the entire Shuidichi project operation model is normal before we can carry out large-scale promotion. This is actually the same as a game."

"Then we must have a development goal, right?"

"In terms of development goals, it is tentatively estimated that within the next year, Shuidichi can help 300,000 people every year!"

The number of 300,000 that Luo Fan mentioned was not just random talk.

Shuidichiou in Luo Fan’s previous life was not established by any Internet giant.

Although due to the nature of this APP, Shuidichi has received support from many giants.

But in the final analysis, businessmen are still seeking profits, and the prerequisite for their support is that it can bring benefits to themselves.

Shuidichou obviously couldn't do this, so its subsequent support became verbal support.

Shuidichou had to spend its own funds to attract traffic and publicity.

Later, after the 4G network became popular, the cost of mobile traffic was still very high. Spending money to buy traffic resulted in a waste of charity funds. It also caused a crisis of trust because all the donations raised by users could not be received, which led to the development speed of Shuidichou.

Slow down.

Luo Fan remembers that in his previous life, when Shuidichou was in its third year of development, there were 300,000 fundraising users that year, and the accumulated funds were as high as 13 billion.

In fact, only 10.75 billion yuan of charity money was distributed to users, and most of the remaining money was purchased by Shuidichi.

But now that Xingyuan has launched Shuidichou, Shuidichou no longer has to worry about traffic problems. With the full flow of traffic from Xingyuan's APP, Luo Fan can be sure that the scale of this project will definitely be stronger than originally.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! "Boss, I think your goal is a bit too big." Gao Meng said after thinking for a moment.

"What's wrong? I think it's fine!"

Gao Meng shook his head when he heard this: "Boss, Shuidichou is a charity project. In addition to information problems, charity projects also have a big problem, and that is trust.

If Shuidichi wants to grow bigger, it must gain public trust. Otherwise, even if it grows bigger, trust will collapse one day.

Not to mention that Shuidichou has not yet started. Users’ trust in us needs to be cultivated a little bit. We simply cannot help 300,000 people in the early stage.”

After listening to Gao Meng's words, Luo Fan thought for a while and said: "What you said makes sense. This is my oversight. Then let's change the goal first! My first step is to gain the trust of users."

"Old...boss, can I express my opinion?" Su Qing raised her little hand and said weakly.

"Of course, as my secretary, you also have the right to speak." Luo Fan said.

“Boss, aren’t our companies all prepared to give 10% of our revenue to Shuidi! So, I think it’s easy to gain users’ trust.

We can announce on the official website that the Shuidichou project is a purely charity project. After the app is launched, this project will never make a profit, isn’t that enough?”

"This is a good idea! Anyway, all we want is the influence and social image this project will bring to the company, and we didn't intend to make money." Gao Meng immediately expressed his affirmation.

The Shuidichiou project did not make any money in its previous life because a large amount of funds were forced to be used to divert traffic. The Shuidichiou team is still burning money. If you want to guide strangers to donate money, you need to buy a large amount of traffic. Just rely on some users to forward it.

The circle of friends is not enough.

Now that Shuidi has become a Xingyuan project, if there is no need to worry about traffic, it may be profitable.

But this is only for ordinary people, and for Xingyuan, even if the profit of hundreds of millions a year is just a drop in the bucket, it may not be as good as "Happy Xiaoxiaole".

In its previous life, Shuidichou itself was still a commercial company. In order to make profits, it had to make operations that undermined the charity model, which further increased the trust crisis in society.

In order to arouse social suspicion for the possibility of hundreds of millions of profits, this has no meaning at all for Xingyuan in the future. Instead of doing this, it is better to give up profits completely and increase social trust.

"Not making a profit is not a big problem. We at Xingyuan don't lack the money." Luo Fan nodded in agreement.

Although the current Xingyuan has not reached the size of Toutiao in its previous life, at this stage, Xingyuan already has a large amount of traffic in its hands.

With traffic, it is impossible not to develop. What is lacking in Xingyuan is the time it takes to monetize the traffic. In one or two years, when 4G is fully popularized, Neihan Duanzi will be upgraded to Douyin. By then, the last piece of Xingyuan’s puzzle will be completed.

Already.

Even if Han Duanzi cannot be upgraded to Douyin in a short period of time, Xingyuan itself has a game department. With Xingchat and the already established daily headlines, Xingyuan is not short of money.

Therefore, Shuidichi does not need to consider profitability at all.

"If we can ensure that we are not profitable, we can indeed win the trust of many users, but I think it is still not enough to reach the goal of 300,000." Gao Meng continued.

"Su Qing's words just reminded me. Mr. Gao, what do you think users who donate will care about?" Luo Fan asked.

Gao Meng thought for a moment and then replied: "If it were me, the first thing I would consider is the fairness of the platform, and then the authenticity of the information about the fundraiser."

"Yes, the first point you are worried about is Shuidichiou's Xingyuan platform. Coupled with the promise of never making a profit, I think this problem should be solved.

As for the second point, I think if we only build one platform, there is no way to confirm the accuracy of the information, so Shuidichi needs some offline help."

A fatal problem of Shuidichiou in the previous life was that it was unable to confirm offline fundraising users because the cost was too high. Of course, it was also possible that they did not want to confirm. After all, this was a business for them.

Although the application process of Shuidichou requires you to provide a lot of information about your property, income and hospital, these can be faked to a certain extent.

So in the past life, there were many Shuidichou users whose family conditions were not that bad. They drove luxury cars and had several houses to collect rent, but they still raised money for charity and medical treatment in Shuidichou.

Today's Shuidichou is not for profit, so it naturally needs to ensure the authenticity of fundraising users.

"Offline? Boss, what exactly are we going to do? We don't have many offline staff?" Gao Meng asked.

Luo Fan smiled and said: "Who said there isn't? Our Star Chat has close to 200 million users.

These 200 million people are scattered across the country, and all cities in the country have our Star Chat users.

We only need to add volunteer services on Star Chat and intermittently arrange for local people to conduct investigations in this area to ensure that fundraising users are not suspected of deception."
To be continued...