Chapter 238 The reason for the quarrel(1/2)
"Boss, we rejected Alibaba directly, and Penguin is eyeing us. Should we join forces with other major manufacturers in the future?" Gao Meng asked.
"Mr. Gao, in what aspect do you mean to unite with other major manufacturers?" Wang Jing asked.
“Currently, the only companies on the market that can be involved in a large number of transactions, apart from us, Xingyuan, are some independent game companies.
This shows that we actually have some advantages in the payment market. At least we have entered this business and we can unite with large companies that want to engage in payment business." Gao Meng replied.
Xingyuan's senior executives had different expressions when they heard this. Originally, Xingyuan's payment options included Alipay, but in order to promote its own Xingyuan payment, Xingyuan controlled the weight of its own payment software and did not allow Alipay to subsidize it.
At the same time, Xingyuan's various apps also began to gradually marginalize Alipay. Later, after Xingyuan Pay was launched, direct traffic Alipay was excluded from Xingyuan's ecosystem. Xingyuan's ecosystem is very large for Alibaba. This
This is also one of the main reasons why Mr. Ma came here in person.
Xingyuan's purpose at the beginning was to do its own payment. Now that Alibaba has turned against it, it still wants to cooperate with other capital in terms of payment. Isn't this trying to drive the tiger to swallow the wolf?
Upon seeing this, Gao Meng quickly explained: "Everyone, I think it is impossible for us to monopolize this part of the payment market.
It’s true that we want to promote Xingyuan Payment, but compared to payment, I think the more important purpose is to preserve the core user information.”
"I don't agree. User information is important, but payment is the core of our ecosystem. Now introducing other capital to intervene in my payment field is equivalent to sharing our ecosystem with others. This is too stupid." Cao Shuai.
He immediately expressed his opposition.
"I don't agree either. That's not how Mr. Gao drives tigers to devour wolves. Now we can't let wolves or tigers into our house." Zhou Yuqing also refused.
"I also feel that the payment field cannot be shared with others," said Luo Fan, who has remained silent.
"But the boss..."
"There is nothing good about it. Ali feels that we are under pressure from Penguin and thinks that he can force us at will. He is too naive.
At present, our business has no conflict with Ali except payment, and Ali has no influence on us. There is no need for us to regard Ali as an enemy. He is just a passerby, at most an incompetent and angry passerby.
I care more about the creation of our Xingyuan ecosystem than Alibaba.
For now, the most important thing is to completely shape our ecosystem. You must know that payment software is used by the ecosystem in reverse."
Luo Fan's words are not groundless. Take Penguin before Luo Fan was reborn as an example. At that time, in order to build his own ecosystem, he invested in countless companies and used traffic as bait to form a strong alliance of interests.
It is by relying on this alliance of interests and the huge social network that wx payment can catch up and capture a large amount of market share.
Ali and Penguin took completely different paths.
Taobao, Word of Mouth and Ele.me are the ecosystems built by Alibaba itself, which are more stable than interest alliances.
In the previous life, even if Alibaba's payment system was jointly attacked by Penguin, Pinduoduo, JD.com, and Meituan, it was only at a disadvantage and did not fall.
This is the power of your own ecosystem.
Although Penguin’s WeChat payment is strong, its subordinates also have their own ideas.
The path that Xingyuan is currently taking is somewhat similar to Alibaba. The core of the ecosystem is the same as Byte in the previous life. However, compared with Byte in the previous life, Xingyuan's ecosystem has more Star Chat and more long video websites.
Xiaopozhan has three external ecosystems: Xingyuan Cinema. In the future, Luo Fan also plans to acquire a music APP, invest in shared bicycles, and build Xingyuan Map.
In this way, the ecosystem of Xingyuan is completely completed. The five news content of the daily headlines of the game (Douyin) and the music APP acquired by Xiaopozhan can perfectly achieve information interaction, making up for the previous life of Douyin in the field of long videos and music.
Solve the deficiencies in the field and complete the construction of the entertainment ecological chain.
At the same time, we rely on the live broadcast of Xingchat, Xingyuan Pay and Douyin to complete the construction of the commodity ecological chain.
Another is to rely on the huge traffic of Daily Toutiao and Douyin to drive Xingyuan to intervene in the entertainment industry, and then rely on its own theater chain to achieve the construction of a more diverse monetization ecological chain.
Then came the cooperation with Mi Phone to share bicycles and Xingyuan Map to complete the construction of the travel ecological chain.
Finally, when these ecological chains are integrated, it becomes Xingyuan's ecosystem.
With such an ecosystem, Xingyuan will be able to become a new giant compared to Alibaba and Penguin in the future.
Luo Fan never thought of monopolizing this market alone.
Not to mention anything else, the payment market alone is already a very big cake. No one can monopolize it alone, and the superiors will not allow it.
In the previous life, Alibaba took the lead and monopolized more than 90% of the total. Later, payment licenses were issued in large quantities. Penguin joined forces with many companies to enter the market. By relying on its own efforts in the social field and relevant interest groups, it soon took over half of the total.
some market share.
As for other major manufacturers, they know that it is difficult to enter this market, but they still try their best to get a piece of the pie. The temptation of this market is really too great.
Among all the monetization channels on the Internet, financial payment has the highest return, and the investment is very small. As long as there is a market, it is equivalent to making money on a flat basis.
Now, it is still an era when Alipay is the dominant one, but this time the challenger to Alipay is not Penguin and his interest groups, but Xingyuan.
...
At the same time, Alibaba headquarters in Hangzhou.
Alibaba’s Chairman Ma, CEO Cai, and President Assistant Xiao Wang were sitting together drinking tea.
Xiao Wang held the teacup and looked at Mr. Ma opposite, who was concentrating on brewing tea. He hesitated to speak.
This chapter is not over yet, please click on the next page to continue reading! In comparison, Mr. Cai did not have so many worries. He asked Mr. Ma, who looked like he was strategizing: "What about Mr. Ma Xingyuan, now is the time
what to do?"
Mr. Ma did not answer directly, but instead smiled and asked the two of them: "Do you think I made a mistake by going to Shanghai to force Xingyuan to make a choice?"
"Mr. Ma, you yourself said that Xingyuan's ecosystem is very important to us and is a huge source of traffic. I didn't understand why you turned against Xingyuan so directly." Xiao Wang said.
"It's really too urgent." Mr. Cai said straightforwardly, not caring at all that Mr. Ma was his own boss.
Mr. Ma smiled and poured a cup of tea for each of them.
Upon seeing this, Mr. Cai sighed and said: "Mr. Ma, Xingyuan's current achievements are indeed good. It is already a first-tier Internet company in China, except for us, Penguin, and Baidu, only a few Xingyuan.
But Mr. Ma, I think you have overlooked one point. Luo Fan, the boss of Xingyuan, is only 22 years old this year and is still a young man.
What is the age of 22? In the words of the TV series I watched some time ago, you eat at 12 o'clock and you are hungry at 12:30.
People of this age like to pursue novelty, are not calm enough, and have not learned to compromise. The more you force him, the easier it is for him to resist, and he will not consider the overall situation like us.
In addition, their Happy Farm recently made the penguins do somersaults on his hands.
Daily Toutiao now dominates the entire news content field, is the strongest in the mobile game field in China, and is the only one with big data algorithms.
If I were him, I would be crazier than him. If you give him these two conditions, in his eyes, you are provoking him, and if you don't scold you, it means he is mature."
Mr. Ma leaned back on the sofa and crossed his legs. After listening to Mr. Cai's words, he couldn't help laughing: "Hahaha! Lao Cai, you summed it up quite right. At that time, I saw that he was really about to explode, and I didn't
If you dare to say anything more, I'm afraid he'll hit me."
"Mr. Ma, you know that this will anger Luo Fan, so why do you do it again?" Xiao Wang asked.
"Then what do you think I should do? Should I slowly guide him and make him give up his payment? Give all the data of his offline platform to our Alipay?
Or should Xiaozhi move him with reason and emotion, break it up and crush it, and tell him that there is no future in making payments, so stop doing it and just be Ali's puppet?"
Mr. Cai and Xiao Wang looked at each other and said nothing. They also knew that this was impossible.
"It seems that you also know very well what you can and cannot do. You also understand me. In my opinion, business can be discussed slowly, but matters involving lifeblood must be dealt with decisively.
Do you think I don’t know what Luo Fan will choose? In fact, before going to Shanghai, I knew that 99% of the outcome of this matter would be like this."
At this time, Xiao Wang understood, and he asked with a shocked face: "Mr. Ma, are you deliberately trying to fall out with Luo Fan?"
Mr. Ma nodded and said: "Yes, I can't do it without falling out. I told you before that Luo Fan's ecosystem is very important to us at Alibaba. This is because the traffic behind Luo Fan is too big.
Think about it, Xingchao can now compete with wx. Xingyuan has suddenly broken into Penguin’s base.
At the same time, their big data algorithms are simply terrifying. As far as I know, some domestic universities have just begun to study related topics of big data algorithms.
But now Xingyuan has played with the big data algorithm. Their headlines have obtained my preferences from somewhere, and they have been pushing the content I like to me. I held my phone and unknowingly
Hours passed, but I still enjoyed watching it.
This technology can no longer be called leading, it can be said to be a technical barrier.
Now that Xingyuan has begun to expand into the payment field, they have a strong first-mover advantage, and the traffic and capital behind them are first-class. Do you think Xingyuan Payment can succeed? Will it be like Star Chat, which tore apart Penguin?
Just like the basic market of Alipay, tear apart our basic market of Alipay?”
Hearing this, Mr. Cai and Xiao Wang were silent. They had regarded Xingyuan as someone they could exploit and win over. After all, judging from the current market, Xingyuan's main enemy was Penguin.
It just so happens that Ali's enemy is also Penguin, so joining forces between the two parties is the best thing.
But in Mr. Ma's view, Xingyuan is already Ali's potential enemy.
Thinking of this, Mr. Cai said: "So Mr. Ma, you and Luo Fan fell out, do you want to draw a clear line with Xingyuan?"
"It can be said that I even hope that Luo Fan will take the initiative to provoke us.
Otherwise, some people in the company will always have illusions and want to cooperate with Xingyuan, which will give me a headache." Mr. Ma said helplessly.
"Mr. Ma, are you talking about Sun Dong?" Xiao Wang asked tentatively.
The Director Sun that Xiao Wang mentioned is Alibaba’s largest shareholder. Although Mr. Ma’s team controls Alibaba’s voting rights, it is impossible to really ignore this super-major shareholder.
"Yes, it's him, but it's not just him. Since the rise of Xingyuan, several of their major businesses have become high-quality investment targets in the eyes of venture capital. However, Luo Fan is very focused on the core industry. Games and daily life
Toutiao has good monetization capabilities, so no one has been able to raise capital and obtain shares in its core business.
To some major shareholders of our company, this is like a group of hungry mad dogs who saw a big bone stick, but the bone stick was separated by a glass cover, so they couldn't eat it.
This feeling of being so close yet so far out of reach is the most uncomfortable.
To be continued...