With the separation of daily headlines and connotation jokes, Xingyuan issued an announcement on his official website to explain this matter.

The layman just saw that the independent jokes were independent, while the insider saw that the person in charge of the secret jokes was actually Zhou Yuqing from 56.com.

The name of 56.com is well-known in the video industry. Before 2008, 56.com was undoubtedly the number one video website in China.

Later, if it weren't for the lack of strict content control, 56.com was forced to go offline for 30 days by the official, so the loss of users and capital withdrawal, Youku and Tudou would not have risen so quickly.

After the decline of 56.com, which once peaked, sounded a wake-up call for all video websites.

From then on, there was no need for official supervision. These video websites were scared and they would no longer dare to test back and forth in the gray field.

After this incident, 56.com led to a large number of talents from 56.com leaving.

Among them is Zhou Yuqing's team, which is considered the core team of 56.com, and its abilities are absolutely unspeakable.

In the past, Zhou Yuqing had no capital behind her and could not help but turn the tide and save 56.com, but now Zhou Yuqing and her team have actually gone to Xingyuan. Now there are both capital and traffic. It is not difficult to produce some high-quality content with Zhou Yuqing's ability. Connotation jokes are probably about to rise.

Penguin Video immediately started a discussion on Xingyuan's announcement:

"What do you think of this connotation joke?" asked Mr. Wu from Penguin Video.

"I think it's a bit strange. Is Xingyuan's traffic too high now? They already have a small-broken station. Logically speaking, they should focus on a small-broken station and a monetization channel in the video field. Why did they make another connotation joke?" said a short-haired woman.

"I have used this connotation joke, and I feel it is not like a traditional video website. It contains short videos from dozens of seconds to one minute, and there are only mobile terminals and no web terminals. This is completely different from the video websites we are doing." The man opposite the woman said.

"You mean that Xingyuan is doing a new type of thing?" Mr. Wu asked with a frown.

"I feel that's it, because the competition in the video industry is too fierce now, Youku Tudou is desperately burning money, Baidu's investment in iQiyi has also begun to expand, the copyright cost is too high, I estimate that it may not be profitable in the next five years, and it will take the money to rob the market."

"Old Wang is right, and it's not enough to invest money on video websites. You have to make achievements in the content and the market.

It’s fine for this market. Toutiao has traffic to attract traffic, but the content is entirely based on luck and management. And if the content is not good, the market will not be stable."

"You should all know Zhou Yuqing's abilities. Will she not be able to produce excellent content?" said the short-haired woman who gave her opinions at the beginning.

Everyone was silent when they heard this. At this time, Mr. Wu said: "No matter how this connotation joke is to expand or which path we take, we need to be careful. I will leave this matter to you."

"It's Mr. Wu." The girl with short hair nodded.

......

At the same time, two partners of Youku, the headquarters of the imperial capital Youku, were also discussing the connotation of jokes.

"What do you think of this connotation joke?" Mr. Yao asked his partner.

"The 56.com was not behind at the beginning. Although the funds and content are far inferior to us now, their team is still very strong.

I always feel that if they get new funds, they will rise again.

Fortunately, 56.com's financing has been failing since then. There was news that 56.com was going to package and sell it around the Chinese New Year this year. Only then did I feel a little relieved.

But I didn't expect that Zhou Yuqing actually took part of her team to Xingyuan and made a connotation joke. The sudden attack almost knocked me out." Mr. Gu said with a bitter face.

"Yes! Zhou Yuqing and her team's abilities should not be underestimated. Coupled with Xingyuan's capital and traffic, they will probably have strong competitiveness on the mobile terminal." Mr. Yao said in a serious tone.

"We have just recently deployed a mobile terminal. I originally wanted to ask Xingyuan to buy some traffic, but now it seems that there is no chance." Mr. Gu said helplessly.

The rise of mobile terminals is already recognized by the Internet.

Especially in the video field, its convenience can be said to be a big hit on the PC side.

Even if the traffic costs are expensive now, as long as you download it in advance in the wifi environment and watch it later.

With this alone, the mobile terminal can attract a large number of users.

Youku, the leader of video websites, naturally could not give up on this market, but neither Mr. Gu nor Mr. Yao had expected that they had just entered the market and encountered a connotation joke.

Moreover, Xingyuan also has a small website that is also a video-type website. Although it is the main 2D, it should not be underestimated.

Mr. Yao thought for a while and said, "Xingyuan's funds and traffic are very strong, but like Penguin, their core business is not on video websites.

After all, Xingyuan is a game and news business, and videos are just edge business for them.

I feel that Xingyuan is probably just trying to add to his own ecological chain. It is impossible to invest heavily, so we should not worry too much.

Moreover, this connotation joke is all messy short videos, and it doesn’t seem like it can produce any content.”

"After that being said, I still feel a little uneasy. Xingyuan and Zhou Yuqing's combination may create miracles." Mr. Gu said.

Youku, Tudou and 56 competed for several years. Although one was dealt with and the other was eventually gained a dominant position due to the founder's marriage.

But after many years of competition, President Gu also knew the strength of these two families.

And now it happens that President Gu is preparing to use the listed funds to launch Youku mobile terminal to occupy the domestic video website market in one fell swoop.

As a result, several large capitals intervened strongly, which gave Youku a blow.

The popularity of Penguin Video has not yet been extinguished, and the connotation jokes have emerged again. In addition, iQiyi, which is backed by Baidu, and the potatoes that are dead but not stiff, Gu feels stressed.

Video websites are actually not difficult to make profits.

Which of the large video websites abroad is considered a big one? Which one is not a daily profit?

However, the increasing number of domestic competitors has caused high content costs. The re-entry of large capitals will only intensify this kind of competition. For Youku, the failure to make a profit is the biggest problem.

Mr. Yao also knew this very well. He patted Mr. Gu on the shoulder and said, "In terms of traffic, we can't surpass them, but we have the advantage in content.

With the resources we have, whether it is selfies or outsourcing, we can gain a large number of users. After all, content is the core of video websites.

I believe our Youku will have a bright future.”

When major video websites were worried about the connotation of jokes, senior executives gathered in Xingyuan's conference room.

Penguin used Penguin videos to free advertising and penguin games to attract a wave of wx some time ago.

At that time, Xingyuan's focus was not on Xingchao, and he could not even touch the penguin on the front, so Luo Fan simply pretended not to see it.

According to Luo Fan's plan, Xingchao's next stage of efforts will be after the full popularization of 4G network.

But now, because we need to carry mobile payment in Xingchao, the number of users of Xingchao must be increased as much as possible. Luo Fan called everyone over for this purpose.

"Boss, you said you already have the idea of ​​expanding Star Chat? Is it true?" Wang Jing asked.

Luo Fan nodded and said, "You should all know Penguin's Penguin Farm, right?"

After Xingyuan's senior executives looked at each other, Li Jingyi nodded and said, "Of course I know. Xingdao also wants to do a business similar to Penguin Farm?"

"Penguin Farm" mentioned by Luo Fan is a social game launched by Penguin in Penguin Space in 2008. However, this game is not original by Penguin. Penguin Farm is actually "imitating" Happy Farm.

The content of this game is very simple. Each user has his own field, which can plant various crops, and then pick and decorate them.

Penguin Farm involves experience values ​​and gold coins. As the level increases and the gold coins increase, it can also be upgraded to obtain more land and use it to cultivate more crops, which is a virtuous cycle.

How popular was Penguin Farm at that time?

It is said that at its peak, the number of active users of this game reached 100 million, which is more than 6 times that of World of Warcraft.

Moreover, it had not entered the mobile Internet era at that time, when Penguin had only had more than 200 million users.

100 million active users are equivalent to one in every 2 people using penguins stealing vegetables.

And Penguin Farm has a terrible data. In the quarter when Penguin launched Penguin Farm, the monthly income of the entire penguin increased by 3%, and the daily active users in Penguin space increased by 16%.

The word "stealing vegetables" undoubtedly became a popular online word at that time.

Even the Ministry of Education has come out, and in order to prevent it from affecting the physical and mental health of minors, it requires that "stealing" be changed to "stealing".

Luo Fan smiled and said, "I have this plan, but it's still a little different. If we only repeat the Penguin Farm, with our size, we can indeed replicate the glory of the past.

But that can only be a short-term period. What I hope to do is a long-term activity that allows people with star chat to use star chat, and people without star chat will be attracted to them."

"How should I set it?" Xu Jiale asked curiously.

As a person who has been very interested in games since childhood, Xu Jiale studied this game when she was studying. At that time, Xu Jiale felt that the gameplay of Penguin Farm had been developed to the extreme by Penguin Farm. He really couldn't think of any new gameplay of Penguin Farm.

"Mr. Xu, what do you think Penguin Farm can be so successful?" Luo Fan asked Xu Jiale.

In Xu Jiale's opinion, there are many reasons for the popularity of this game, and the most important ones are these three points:

First of all, in the 2008 environment, the main group of people who surf the Internet was in cities, and almost no one in the city had any experience in planting. Although the settings in the game had nothing to do with reality, this still satisfies the psychology of many people.

Second, because this is a social game, friends can help each other and steal each other's results. After entering other people's farms, they can "release insects", "steal", "plant grass", and help "collect", "worm kill", and "weed".

There are good and bad things that can satisfy different groups. Some people who are thief-hearted but not brave can do some small damage, and those who like to help others can also satisfy their own experience. No matter how they do it, there will be no consequences in real life.

Third, this game gives many people with great work pressure a "buffer" space, allowing them to relax themselves after work and increase interaction with friends.

After listening to Xu Jiale's answer, Luo Fan nodded and said, "Mr. Xu, you summarized it very well, but Penguin Farm has a big problem, that is, this game has not been popular for too long."

It took Penguin Farm less than a month from its launch to its popularity across the country. It reached a peak of 100 million in half a year, and then gradually began to fall. After a year, it basically lost much popularity.

In Luo Fan's opinion, the reason for the decline of Penguin is also very simple. The first is that the game itself is too simple and has strong repetition. This simple game is like [Jump], which will become popular at the appropriate time, but it will be boring over time.

The second is that because you can "steal vegetables", a large number of people stay up late or customize alarm clocks to collect their own crops. But stealing vegetables is just a small game after all, and it is not as exciting as the World Cup. After staying up late for a long time, people will suddenly find out, what's the point of making this thing?

When there were more people in these types of people, the foundation of the game based on social interaction quickly collapsed, and even the penguins could not save them.

"Then what should we do to change these disadvantages, boss?" Xu Jiale asked.

"The gameplay of our game can be similar to that of Penguin Farm. It doesn't matter if there are some changes, but you must ensure that the game is simple so that users can easily participate.

But too simple games are easily eliminated because users will feel bored, which cannot be changed from the game, but we can start offline, and I plan to really give them the results of their planting."

"Give crops?" Xu Jiale was stunned for a moment, and then his eyes lit up. This was indeed a good idea.

"Boss, giving real [crop] to all users is indeed a way to ensure that users are active for a long time, but the cost will increase a lot!" Cao Shuai reminded.

“The cost is definitely high, but as long as you can get user stickiness, it is worth it.

Don’t forget that our current goal is to promote Star Chat as much as possible and increase the number of users of Star Chat. How can we gain users without real money?

You know, we are not as big as a social circle as Penguin, and we don’t have so many resources to use. After all, our small broken websites have no advertisements, so it doesn’t make sense to directly send game props.” Luo Fan said with a smile.
Chapter completed!