Chapter 215 The potential of the smartphone market(1/2)
Looking at the data officially released by Xingyuan, those game manufacturers who badmouthed Xingyuan fell silent.
Xu Jiale took out his phone and opened the group he had joined before:
"Is this...are these results really fake? Is Xingyuan lying about the data just to save face?"
"It's unlikely to be a lie. Everyone should have people watching. If the results are fake, they should have received feedback by now."
"That Clash of Clans is really popular!"
"In fact, with so much investment in advertising, it is not incomprehensible that there will be this data on the first day."
"That's true. Xingyuan has invested more than 10 million in heavy publicity in the early stage. The results in 24 hours will definitely be outstanding. The key is to see the follow-up."
"Feedback from foreign markets is also very important."
...
Looking at these people's remarks, Xu Jiale sneered. Xingyuan has invested a lot of resources in publicity, but with 10.52 million download data, 7 million players have played for more than three hours continuously.
This already shows that Clash of Clans is on fire.
At this stage, among domestic mobile games, apart from a few games from Xingyuan, Penguin’s Fishing Master has the best performance, but its downloads were less than 30 million as of January 20, 2012.
Clash of Clans has reached one-third of the fishing master’s level in just one day since it was launched. This is really terrifying.
And this does not include foreign markets. If all were added, this number would probably be quite terrifying.
In fact, those game companies also understand that with the support of such a huge number of downloads, as long as the quality of the game itself is not bad, even if it is just reasonable, it can bring huge economic benefits.
Xingyuan is really going to create a legend in the industry!
Among the players, Xingyuan’s announcement made them even more excited.
"Wow! There are more than 10 million downloads in one day, which is more impressive than some PC games."
"The number of downloads is actually nothing. The key is that 7 million people have played for more than 3 hours continuously. This data is probably only comparable to some head-end games of Penguin, right?"
"Penguin's head-to-head client games are not that easy to deal with. The number of people online for my colleagues in DNF exceeded 10 million at the same time, and there were 10 million people online at the same time. It is completely different from the 7 million people playing for more than three hours that day."
"Indeed, the terminal is talking about the number of people online at the same time, and the mobile game is online time. If DNF is also counted as online time, there is no comparison at all with Clash of Clans."
"Why do we have to compare with PC games? This is a mobile game! Isn't it awesome to have 10 million downloads a day?"
"It's really awesome. This achievement is unprecedented in mobile games."
"After playing for a day, Clash of Clans is really well done and deserves this score."
"Where the true God of Clash of Clans is, my base camp will soon reach level five. I look forward to the flying dragon coming out soon!"
"Damn it, you almost read five books in one day. How did you do it? Boss, take care of me."
"By the way, do you have enough holy water? I'm almost dying waiting for the upgrade."
...
Unknowingly, the topic discussion on Weibo changed direction and turned to the game content of Clash of Clans, but this happens to be the best manifestation that proves that the game Clash of Clans is extremely successful.
The next day, Xingyuan successively announced the download data of Clash of Clans in other countries and regions.
The United States and several European countries responsible for Company H contributed a total of 7.7 million downloads, of which 7 million people entered the game, 6.4 million played for more than one hour, and 5.5 million played for more than three hours.
Other European countries combined also have over 7 million downloads. The overall data is similar to that of Company H, with 5 million people playing for more than three hours continuously.
In comparison, the data of the island country is much worse. Less than 100,000 people have downloaded Clash of Clans, but nearly 90,000 people have played it for more than three hours continuously.
With the release of these data, those who denounced tribal conflict all disappeared.
Xingyuan slapped them in the face with facts. At the same time, the popularity of tribal conflicts also reminded everyone in the industry that the dividend period of the smartphone market has really arrived.
According to official news, as of January 1, 2012, the number of domestic smartphones has reached 216 million, and the monthly shipments are more than 7 to 8 million units. It is conservatively estimated that by April this year at the latest, the domestic smartphone market will
Smartphones will reach 300 million units.
Facing such a huge market, all walks of life are looking for development directions under the general trend.
Among them, Xingyuan is undoubtedly at the forefront.
Xingyuan’s games, daily headlines, and Xingchat all occupy a large part of daily life.
Especially for Star Chat, you must know that social software is Penguin’s basic base, and no one has been able to shake it before.
But now, Star Chat has brought the first batch of Star Chat users through the Xingyuan application platform and several popular free games.
Then through the introduction of functions such as shake, circle of friends, and sending voice messages, all acquaintances and strangers were brought in to socialize. Finally, through the check-in function, Star Chat gained a firm foothold in business social networking.
Nowadays, as long as they are white-collar workers or work that needs to be opened, employees must have Star Chat on their mobile phones.
With this move, StarChat tore a hole in Penguin’s basic social field.
Of course, this does not mean that Star Chat has defeated wx. With Penguin on its back, wx is already invincible in a sense.
Moreover, through wx Penguin’s main direction in the mobile terminal has been determined, Penguin’s subsequent layout in the smartphone field will also drive the development of wx.
But now Penguin also knows that Star Chat is as unkillable as Weibo. Fortunately, Star Chat’s basic focus is on business social networking, and it does not conflict too much with the development of wx, so it is not impossible to coexist.
In addition to the field of mobile social networking, companies in other fields have gradually emerged, and many applications that will shine in the future have already begun to emerge.
For example, Meituan is now focusing on group buying, while Ele.me has broken away from Jiaotong University’s on-campus food delivery platform and begun to expand outward.
It is foreseeable that before too long, the smartphone market will be completely turbulent.
In this general environment, the game industry must also clearly understand the situation and seize the opportunity in time to avoid being eliminated.
Mobile games are an emerging industry with great potential.
With the increasing number of smart phones, the accompanying various entertainment applications are bound to increase. The success of a series of mobile games developed by Xingyuan has already demonstrated this.
Xingyuan's mobile games have captured the differences in the gameplay between smartphones and ordinary mobile phones, thus attracting a lot of attention and earning the first pot of gold in the domestic mobile game circle.
Penguin was closely followed. Although the Penguin Xianyou they developed failed to become popular, the Fishing Master that followed them became a success.
There are also several attempts from other game developers, or they simply copy Xingyuan's gameplay and make parkour games. They have also achieved good results, with monthly revenue ranging from hundreds of thousands to millions.
This just illustrates the potential of the smartphone market.
It is very important to have a keen sense of smell in the Internet industry.
With such explosive results from Clash of Clans, people with a keen sense of smell have realized the potential of the smartphone market. The potential huge market is about to surface. Now is a good time to enter the market completely.
Xingyuan's great success in the field of mobile games is a perfect model for reference.
Xingyuan's games have been successful one after another. It is obvious that they have completely grasped the core points of mobile games and know how to arouse players' preferences.
Internet giants all began to study Xingyuan and Clash of Clans, trying to get some inspiration from them.
Many companies, no matter what their previous attitude towards Xingyuan, hastily arranged for people to contact Xingyuan privately, hoping to learn from Xingyuan's successful experience.
There are also some game developers who are trying their best to analyze the game characteristics of Clash of Clans and want to find the key points to transform the PC game into a mobile game.
Most of this type of game companies have previously owned several popular PC game products, and they want to take advantage of this to convert the original players to mobile games and open up new battlefield channels for themselves.
However, no matter how ups and downs the market is, Xingyuan has already taken annual leave at this time. It is January 21st, and there is only one day before New Year's Eve. Not to mention the employees, Luo Fan himself can't stay any longer.
Xingyuan held its annual meeting on the afternoon of January 21st, and everyone had a dinner together in the evening. Luo Fan prepared a red envelope for all employees.
The game department, art department, and technology department, the three core departments that develop Clash of Clans, each received an extra bonus of 5,000 yuan.
The next day, Luo Fan and Li Jingyi drove back to their hometown together.
At this time, the myth of tribal conflict continues.
Three days after it went online, the total number of downloads worldwide exceeded 50 million.
Such an astonishing increase shocked everyone at home and abroad.
Many Internet news channels are reporting this miraculous news.
"Global downloads exceeded 50 million in three days. What kind of game has such charm?"
"Shocked, a leading company in the mobile gaming industry actually launched such a popular game around the world."
"As the Chinese New Year approaches, Xingyuan gives a gift to domestic games called The Rise of Domestic Games."
...
With such a terrifying download volume, the streaming effect of Clash of Clans is also quite gratifying.
You must know that in the early days of Clash of Clans, all pre-registered players were given gem gift packs, but even so, within three days of Clash of Clans being online, the global revenue still exceeded 10 million.
In upgrade and construction war games like Clash of Clans, the later stages of the game are when players have the most power to recharge.
After a long period of perseverance in the early stage, the vast majority of players have finally upgraded each building to the highest level. When they suddenly find that the upgrade time alone has to wait an extra week or even half a month, many of them can't help but contribute.
My own wallet. (This is what the author is like, he spent a lot of money on this.)
Moreover, in the middle stage of the game, when players have reached a certain level of strength, factors such as troop building speed, fortifications, and weapon levels will all affect the outcome of the game.
If someone gets promoted first, they may lose in a battle just because of this level difference. In this case, no one will be willing to accept it.
So, when you think about it, you know that the future of Clash of Clans is definitely bright.
As long as there are no major bugs in subsequent version updates and Xingyuan's operation does not affect the reputation of the game itself, the achievements that Clash of Clans can achieve will definitely exceed most people's imagination.
...
To be continued...