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Chapter 210 Company H’s promotional methods

Before the Clash of Clans, all major APPs in Xingyuan had set up activities to make reservations and give gift packages on their official websites.

The publicity was already very strong this time, but Luo Fan felt that it was not enough. He spent money again and bought some advertisements from TV stations, and also bought some offline advertisements from subway station publicity columns.

In this way, Clash of Clans is not only famous among people who often surf the Internet, but many people who don’t surf the Internet know about this game.

At the same time, the production of the Clash of Clans was finally completed, and the first round of internal testing was started within the company that day.

This time, Xu Jiale also chose some of the company's employees to let them experience it first.

After a week of the first round of internal testing, Clash of Clans received unanimous praise from employees participating in the internal testing, and many people were fascinated by this game.

After Xu Jiale modified the bugs found by the employees, she started a larger internal test and also released several real-time demonstration videos to the Internet.

With the live demonstration video, Luo Fan asked Wang Jing to contact H Company. The live demonstration video was enough to promote it in the European and American markets.

According to Luo Fan's idea, he wanted Europe and the United States to cooperate with the domestic publicity as soon as possible.

But after Xingyuan signed a contract with H Company, H Company stated that there was no real-time demonstration and only promotional videos and they could not promote it.

I can only wait until the game production template comes out and there is a real-time demonstration video, so that I can start promoting it.

After a while, it has been dragged to this day, and the previous publicity is only in the domestic scope.

If Luo Fan’s plan was followed step by step, the conflict of clans should be in a certain way in Europe and the United States.

But the plan cannot keep up with the changes. In order to make the heat of clashes of clans in the European and American markets come in as soon as possible, Luo Fan also launched a gift package appointment and distributed 100,000 redemption codes. These redemption codes can be redeemed for random props when they are included in the game.

Of course, Luo Fan did not favor one or the other, and also released 100,000 random redemption codes in the country.

The way to obtain both sides is the same, and the lottery will be drawn after reservation.

Users who have made an appointment can go directly to Xingyuan official website to draw.

The winning rate of Luo Fan is set at one percent, because the number of reservations in China has exceeded 10 million, so it is too easy to draw the redemption code and will be drawn soon.

After getting the prop resources given by Luo Fan, H Company arranged promotional activities without stopping.

The employees of H Company have played this game with many senior executives, and the senior executives of H Company are very satisfied with this game.

William's direct boss felt that this game could bring them hundreds of millions of meters of income.

Another senior executive complained about why the company didn’t discover Xingyuan’s company earlier.

A senior executive who was already fascinated by the game even sent an email to the employee who participated in the internal test: "Who dares to secretly hit me when I go offline, I will prepare to roll the bedding next month and leave!"

The attitude of the company's senior management is here, and Xingyuan's publicity resources have been in place again. The publicity in Europe and the United States began that afternoon.

In fact, Company H did not do anything before. They adopted the routine used by Marvel in their previous lives, bought some navy troops, and intentionally or unintentionally revealed some videos and screenshots related to the conflict of clans.

However, Company H has never stood up and made a statement, allowing the news to ferment.

Today, H Company suddenly posted a notice on all its official social media, and they would crack down on these leaked game content, and then attached a lawyer's letter.

This operation suddenly attracted the attention of a large number of netizens, and they rushed to check the content of the game mentioned by Company H. At this time, Company H asked those people to delete the videos and screenshots that were originally circulated on the Internet.

Now the netizens ran over, but saw nothing. People were like this, and they were always in agitation when they couldn't get it. So netizens turned into excavators and began to look for game content hidden by H Company.

At this time, Company H took the opportunity to arrange for people to release some game screenshots, one or two real-time demonstration videos, which quickly sucked the netizens' appetites.

Under H Company’s Twitter account, many netizens are discussing matters about conflicts of clans:

"This game looks good! Is it actually made by China?"

"It's not just good, the real-time demonstration hit me directly. Hasn't H Company signed an agreement with Xingyuan long ago? Let's release the game quickly!"

"Xingyuan? What a familiar name. Did you develop the company that Fruit Ninja and Temple Escape?"

"Oh my god! Is there a new game in Xingyuan?"

"Brothers and sisters, my friend from China told me that in China Xingyuan, we have already started promoting clashes of clans. We will give you a big gift package in the game when making an appointment, and we can also get random props after the game is opened. Why are there nothing here?"

"Did Xingyuan not give us resources?"

"I just went to China to see it. Xingyuan said that he would start making appointments together around the world. Company H invaded the resources sent to me by Xingyuan."

"Fxxu! Company H has accepted the agent and has this set? Brothers rushed him!"

"Chang Chong!"

The employee who was responsible for operating H Company's Twitter account in the evening could no longer withstand it. He didn't know how many times he had been greeted in the afternoon.

The senior executives of H Company still felt that the fire was not strong enough, so they continued to arrange the navy, uploaded the promotional video to the oil pipe, tweeted, and asked the navy to release the design drawings of various tribes.

More and more things are leaked under the deliberate guidance of H Company, and European and American players are increasingly looking forward to this game.

But there was no movement from Company H, which was acting in the conflict of clans. The players united and rushed to Company H's official account for three days. Company H finally "can't stand it" and released the appointment activity and the appointment redemption code activity.

Then the official account will start to release those promotional videos and live demonstrations.

When the players saw that Company H had surrendered, they immediately cheered. They felt that they had won and defended their rights well.

The senior executives of H Company were smiling at the crazy increase in the number of appointments.

In order to further hype the game, H Company released 100 internal test places.

Players saw that there were only 100 internal test places, and they rushed to H Company again. Who can only issue 100 internal test qualifications?

But this time, H Company did not make concessions because they don’t have many qualifications for internal testing. Now the company is not worth enough. Where can these netizens get their turn?

100 internal test quotas were sent by appointment lottery, which was also one percent probability. In just a few minutes, the internal test quotas were drawn, and European and American players who received the internal test quotas happily entered the game.
Chapter completed!
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