Chapter 204 Gaining a Sense of Presence
Chen Junmiao made it very clear about the film's profit sharing, but in fact she herself didn't understand why the movie theaters shared more money than the producers, and the producers still licked the movie theaters.
She expressed her doubts to Cao Shuai and said that she really didn't know much about this aspect.
After Cao Shuai thought for a while, he gave his own answer. Cao Shuai believed that cinemas can get more money on the one hand because cinemas have to bear high land rent and labor costs, equipment maintenance, operations and other daily expenses.
The participating theaters will also take a commission and submit it to the theater chain.
It seems that movie theaters have won the "big share" of the box office share, but in fact the profits are shabby.
On the other hand, those directors want to obtain a higher film arrangement rate from the exhibitors by lowering their final dividend ratio.
After all, the producer can only make money if the number of films scheduled increases. If the number of films does not increase, how will the producer make money?
Moreover, ordinary movie theaters can’t say anything about box office dividends. The theater chain is mainly negotiating with the producers.
During this period, Cao Shuai has been busy with cinema matters, and he has a fairly clear understanding of cinema chains and affiliated cinemas.
Generally speaking, there are three main types of theaters affiliated with theater chains:
One is a vertical direct relationship, that is, an asset relationship, such as Yida Cinema Chain. Most of their cinemas are land projects in commercial real estate invested by Yida Group itself, and the cinemas are fully owned by the parent company.
This kind of theater chain has very strong control over the theaters. For example, the movie scheduling of the theaters under Yida Cinema Line is directly arranged centrally by the theater chain. The theater manager does not have the right to schedule movies. In fact, he is a store manager, and his main job is to serve the audience well.
The other is a vertical direct franchise relationship, which is the path taken by Xingyuan Cinemas and Jinyi Cinemas.
Part of the theater ownership of this kind of theater chain is the theater chain invested and built by the theater chain's parent company, and the other part is the franchised theater. The franchised theater and the theater chain are not owned by the same company.
The film arrangement of this kind of theater chain is also directly arranged centrally by the theater line. The theater manager does not have the right to arrange films. However, the owner of the investment theater can decide whether to film according to the requirements of the theater line. But in most cases, the theater owner just
An investor will not care about filming.
The last type is a purely franchised cinema chain. This cinema chain is generally composed of cinemas in various regions, and cinemas are free to choose whether to join different local cinema chains.
This kind of theater chain structure is very loose. Generally, theaters just follow the wind and join whichever theater chain offers them better conditions and treatment. In order to rank their own performance, theater chains will try their best to win high-quality theaters to join them.
of theaters.
These three types of cinema chains basically constitute China’s cinema chain market.
The leader among them is naturally Yida, and they naturally have the right to share the pie in the entertainment industry.
Xingyuan Cinemas, with the capital injection from Xingyuan parent company and Penguin, has come from behind. The scale of the theater chain has been ranked among the top five in the country. The status of a theater chain of this size is already very high, so those directors will come to curry favor with Cao.
handsome.
After figuring out the relationship between theaters, movies, and even the entertainment industry, Cao Shuai's mind became active. Judging from this situation, Xingyuan Cinemas is already the rule maker, or at least the one who can use the rules.
.
In this case, Cao Shuai knows what to do. As a user of the rules, he must first gain a sense of presence before he can share the cake.
Thinking of this, Cao Shuai looked Chen Junmiao up and down and said: "Xiao Chen, how much money do you think you can invest in the movie to have a more important role?"
Chen Junmiao jumped faster and faster after hearing this.
She hesitated for a moment and then said: "The roles that are more important than... should be in the top five roles, and they should account for 10% of the investment."
"10%? Xiao Chen, you used to be the front desk of the company, and you were considered the face of our company. If it becomes popular in the future, it would be good for you to be the spokesperson for some of the company's products with your good looks."
Now that he had made the decision, Cao Shuai directly contacted the headhunting company to recruit a well-known agent in the industry, and then handed Chen Junmiao over to her.
In the next half month, Cao Shuai met with more than a dozen directors and read the script outlines they prepared.
To be honest, most of the scripts looked stupid to Cao Shuai, an outsider. There were only a few that caught his eye. Among them, the one Cao Shuai was most optimistic about was the movie called "Witnessed by All." He felt that the plot of this movie was
very interesting.
But unfortunately, the director has decided that the aunt in the love apartment will play the heroine, and the remaining roles are not suitable for Chen Junmiao.
In desperation, Cao Shuai could only go to Luo Fan with a few other movies he had selected.
Luo Fan doesn't know much about movies. He only knows some particularly popular movies and the movies he has watched.
The few movies Cao Shuai brought over happened to be not particularly popular, but there was a movie he had seen called "The City's College Entrance Examination".
Luo Fan has almost forgotten the plot of this movie, but he always remembers the way the male protagonist played and sang "Snail" on the guitar.
Luo Fan felt that if he could remember some of the plot, it would not be a bad movie.
So Luo Fan took out the script of "The City's College Entrance Examination" and said: "Let's take it! Try to get a more likable role."
Cao Shuai nodded, took the script and left.
Then Cao Shuai made an appointment with the director. This director's surname is Zhong and he is from Hong Kong. He has collaborated with Wang Jing several times.
Cao Shuai knows Wang Jing quite well. Cao Shuai has watched all the movies he collaborated with Xing Ye, especially "Lord of Destruction". Cao Shuai is still deeply impressed to this day. uu Read the book
There is also "God of Gamblers". Gao Jin is Cao Shuai's favorite movie character. His current mobile wallpaper is still Gao Jin.
Maybe it’s because he loves the house and the bird! Cao Shuai changed from his usual tough attitude, and his tone of voice became much calmer.
During the conversation between the two, Cao Shuai learned that Director Zhong planned to invest 30 million in the film. Cao Shuai took the opportunity to propose a stake and a role.
Originally, Director Zhong planned to combine the old and the new with this film, bringing the old with the new.
Who shouldn’t be used by newcomers? Moreover, there is investment, and you can also get a higher schedule of filming at Xingyuan Cinemas, so why not?
So Director Zhong decisively agreed.
In the end, Cao Shuai bought 10% of the shares with 3 million yuan, and gained an additional second female position.
After Cao Shuai told Chen Junmiao about this, Chen Junmiao was very excited. She never dreamed that she would have the opportunity to play the second female lead in her life.
Cao Shuai smiled and simply encouraged Chen Junmiao, telling her to perform well and forget about the matter.
In the final analysis, Xingyuan's move was just to increase his presence in the entertainment industry and prepare for his share of the big pie in the future. It doesn't matter whether the movie is a success or not.
Chapter completed!