The only good news for Penguin now is probably that Xingyuan itself does not pay enough attention to Star Chat, and they do not regard Star Chat as its core industry.

This can be seen from the report that Xingyuan invested in building a cloud service center in the hometown of its boss and also spent a lot of money to purchase a supercomputer.

As they are both Internet companies, Penguin also knows very well that Xingyuan is most likely planning its business in cloud computing.

Coupled with the special algorithm of Xingyuan Daily Headlines, Penguin has already made a rough guess about the development direction of Xingyuan.

They felt that Xingyuan was dispensable to Xingyuan. The reason why Xingyuan became popular was that Xingyuan chose to develop in the field of socializing with strangers, which Penguin was unfamiliar with, and the field of business socializing that was completely blank.

Now Penguin is also preparing to socialize with strangers, which is why wx will be launched. However, under Penguin’s all-out efforts to attract traffic, only one-third of the people using wx are Star Chat, and the proportion is still gradually decreasing. It seems that among all mobile Internet users

Groups who want to socialize with strangers are attracted by Star Chat.

It seemed pointless for Penguin to invest in Star Chat just to get data related to Shake and Moments.

Because even though wx is also equipped with Shake, the number of users is too small, and many users cannot match the person they like.

In this case, users will naturally choose to return to Star Chat, which further causes the loss of users on wx.

If this continues, penguins' social interactions with strangers are likely to fail.

Penguin as a whole was unable to do anything about it. This situation reminded Penguin's senior executives of the days when they were doing Weibo.

They were faced with a scenario where all users were flocking to Sina Weibo. With the loss of users, Penguin Weibo soon collapsed.

The same situation has happened again now, still in Penguin's core social field, which makes Penguin senior executives feel a lot of pressure.

Because according to the report, when Star Chat first launched Shake, some people found users with the same interests, and many of them would directly ask for QQ numbers and then add each other as friends.

This represents the default of "friends", that is, the progress from "strangers" to "friends", and the proportion of adding friends to each other has basically reached more than 90%.

However, with the advancement of Star Chat in terms of socializing with strangers, when a person finds several friends with the same interests, it is too cumbersome to ask him to transfer them to Penguin Chat one by one. What netizens are most afraid of is

trouble.

So, they stayed in Star Chat and started their own small group.

The group chat function of Star Chat is very complete, and there are a variety of interesting emoticons. Over time, users have developed a habit of chatting on Star Chat.

Coupled with the business social networking that Star Chat focuses on, a large number of company bosses have a more comprehensive way to check attendance, and they have gradually become accustomed to using Star Chat.

In this case, many young people who have just graduated will download Star Chat first as soon as they go to work.

In other words, newly graduated college students every year are potential users of Star Chat.

"We must do something. If this continues, wx may have a big problem." said Mr. Zhang of the wx team.

"What do you want to do? Increase publicity?" the person sitting at the main seat asked.

"You can let the game cooperate with the promotion, such as f."

"Impossible! These two games are the company's basic game, but Penguin Game is fine."

"Then Penguin Games! Can Penguin Video also cooperate?" Mr. Zhang continued to ask.

"I'll ask."

Half an hour later, a reply came from Penguin Video, saying that they could cooperate.

Just two days later, wx launched a series of activities. The first was for Penguin Game users. As long as these users forwarded the screenshots of the game victory to their friends circle, they could receive a reward.

In just a few hours, by forwarding the screenshot of the Penguin Game victory to wx Moments to receive rewards, it became the top trending search topic on all major platforms.

The reason why the event is so popular is that the rewards given by Penguin this time are very generous. The main props are Q coins, blue diamonds, and Penguin memberships. These are things that usually cost real money to buy.

And this event is not just about this, wx has also joined forces with Penguin Video. If you post the relevant screenshots of Penguin Video to your circle of friends, you can randomly obtain Penguin Video membership for 3-15 days.

With such vigorous publicity, wx's registered users climbed like a rocket. In just one week, the number of registered users caught up with Star Chat.

After Xingyuan's senior management received the news, they immediately reported it to Luo Fan.

Luo Fan was very unsure about this, because Luo Fan knew very well that the resources behind Penguin far exceeded Xingyuan.

Not to mention other things, the number of their games is dozens or hundreds of times that of Xingyuan.

Penguin directly uses the game team’s resources to attract traffic to wx. It would be strange if the number of users does not increase explosively!

More importantly, Penguin seems to have given away a lot of things, but apart from buying hot searches, it has spent almost nothing.

Because most of the rewards given out by Penguin are Q coins, Penguin memberships, game memberships, etc. To put it bluntly, these things are virtual assets, and Penguin can send out as many as it wants.

And with so many users forwarding it to Moments, it might even attract a large wave of new game users.

Of course, Penguin Video is not without its benefits. Today’s Penguin Video has only been established for half a year. It is not as good as Youku and Tudou, and it is not as good as iQiyi at the bottom. It even has less active users than Xiaobo.com.

Penguin Video seems to be advertising wx, but in fact it is using wx to attract traffic to itself.

Except for small and broken websites, all major video websites are free of advertisements and require membership. Now that everyone knows that there is an opportunity for free prostitution, why not seize the opportunity and make a fortune?

Penguin Video took advantage of this idea of ​​​​users and attracted a wave of traffic.

The senior executives of Xingyuan are also very aware of this. Xu Jiale said in a sour voice: "This wave of Penguin's operations is really amazing. It has mixed the traffic of several businesses together, diverting each other's traffic and achieving each other's achievements. I'm really envious!

"

"Penguin is indeed much better than us in terms of resources. Even with just one Penguin game, our entire Xingyuan combined can't compare to them." Cao Shuai also said with a helpless look.

"Don't be so pessimistic, you two. It's up to you to decide how many people they can retain by diverting traffic. Our star chat now has over 100 million daily active users. No matter how they divert traffic, they can't surpass us in a short time.

And our base is not on Star Chat, am I right, boss!" Wang Jing said with a smile.

"Yes, Penguin's basic base is social interaction. They cannot be at a disadvantage in this aspect, so they divert traffic like this. We are different from them."
Chapter completed!