"Mr. Cao is quick to speak quickly, and I won't hide it anymore. Yes, I am indeed here to seek cooperation this time." said Mr. Wang of Meituan.

"In what aspect does Mr. Wang want to cooperate?" Cao Shuai asked with a smile.

"I am mainly thinking about cooperation between Xingyuan application platform and Xingchao, and Daily Toutiao."

"Mr. Wang, can you tell me your specific thoughts?" Luo Fan asked.

"Mr. Luo, some time ago our Meituan launched its own APP on the mobile terminal.

Mr. Luo, your company’s Xingyuan application platform is currently one of the largest application markets on the market, and I want Meituan to obtain the main recommendation position of the Xingyuan application platform.”

"Mr. Wang, our main recommendation position is not cheap." Luo Fan said with a smile.

"I know, but Xingyuan also owns shares of our Meituan. We are all a family. It's okay for Mr. Luo to give us some discounts!"

"That's no problem."

There are currently two main profit models in the application market. One is download charging. For free software, it costs a few cents per download.

For paid software and games, the unit price is higher, but only general software can be charged, but not well-known software such as Penguin.

The Apple Store has outplayed this set of rules. Those who use iPhones can only download software from the Apple Store. This is called overbearing.

The Xingyuan application platform has another rule. Any APP that appears on Xingyuan is free, and only the recommended positions cost money.

As for some large recommendation positions, such as homepage recommendations and classified software page recommendations, generally only large companies will spend a lot of money to promote their own products.

Of course, the reason why Xingyuan Application Platform can formulate rules in this way is because the current Xingyuan Application Platform is already the largest giant in the Chinese application platform market besides the Apple Store.

It can be considered one of the dominant players in the market, but it is almost enough if it is not a complete monopoly.

Therefore, it is normal for Meituan to buy recommended spots.

Moreover, with this wave of recommendations, the Xingyuan application platform can also take the opportunity to obtain the data and characteristics of Meituan users, which is also beneficial to the evolution of big data algorithms, killing two birds with one stone.

Mr. Wang was relieved after hearing the affirmative reply from Luo Fan, and then said with some envy: "Mr. Luo, your company's Xingyuan application platform is really an excellent tool. Anyone who downloads the APP in the future will be able to

You need to go through the Xingyuan application platform, and the value here is really enviable."

Mr. Wang has always been very optimistic about the mobile Internet market and believes that mobile Internet will be the future of the Internet.

Therefore, Meituan’s long-standing strategy has been to focus on the mobile terminal and form differentiated competition with the PC-side group buying giants.

Xingyuan is obviously like this, especially after the launch of Daily Toutiao, this trend has become more obvious. As a "fellow traveler", Mr. Wang would say this to Luo Fan.

Luo Fan heard this and said with a smile: "Sooner or later, the application platform will be eliminated by the market. The focus of our company has never been the application platform."

"Is that the daily headline?"

"Why can't it be a game?" Luo Fan asked.

"Games are just a way to make money and attract traffic. Real traffic monetization cannot be based on games," said Mr. Wang.

After listening to Mr. Wang's words, Luo Fan thought to himself: "He is indeed one of the most promising Internet giants in the future! His vision is really sharp."

"Mr. Luo, by the way, I am also a user of your company's Daily Toutiao. However, our colleagues found that the home page of Daily Toutiao seems to be different for everyone. It should be that everyone's favorite genres are locked. I don't know the reason for this.

What is it?"

The big data recommendation model adopted by Daily Toutiao is destined to have different content on the homepage that everyone sees. This is very different from traditional portals. People who are interested will definitely find this problem.

It’s just that the Internet giants have lost confidence in portal websites, and many portal websites themselves want to transform early. This is why so many news websites are developing their own APPs.

In this stall, the recommended content of the daily headlines is different for everyone. Someone must have noticed it, but they don't care about it. It is a sunset industry, and they will not waste energy on it.

So since Daily Toutiao has been launched for so long, Meituan Wang is always the first to ask this question.

Luo Fan's answer to this was also very simple: "Sorry, Mr. Wang, this is the core secret of our company and cannot be disclosed."

"That's such a pity. I think your company must have mastered a special algorithm that can lock in users' hobbies. I can use this for our group purchases."

Luo Fan heard this and thought to himself: "Sure enough, the method of filtering daily headlines based on big data and then classifying and pushing them based on user interests cannot be hidden from those who are interested.

In particular, Mr. Wang is an elite person who has outstanding vision, is sensitive to market changes, and is optimistic about the future of mobile Internet.

Fortunately, the big data recommendation of Daily Toutiao has already entered a more advanced version, and it is no longer the previous level of simply classifying and pushing the same type of content.

This is the result of the growth of big data algorithms. It may take 2 or 3 years for the Internet giants to catch up with the technology of Toutiao today, and this is still the case when Xingyuan is still standing still.

But in fact, it is impossible for Xingyuan to stand still, because big data recommendation is a technology that is constantly improving and will never have an end.

Big data algorithms are an extremely complex technical barrier. This is why in the future, even with Penguin’s user technology, Penguin News cannot compete with Byte’s Toutiao, not to mention Douyin, and even Google and Facebook cannot compete with overseas versions.

.

Now there is only one step left to complete the long-distance big data algorithm, and that is cloud computing technology.

As long as cloud computing technology is solved, Xingyuan's APP will be able to form a strong technical barrier in the content industry with more advanced big data recommendation technology in the future.

By then Luo Fan’s Xingyuan will be an even more dazzling existence than ByteDance in your previous life.”

Mr. Wang on the side sighed after hearing Luo Fan's answer: "Alas! Mr. Luo, to tell you the truth, since I discovered this algorithm of your company, I have been asking my employees to conduct related research.

According to my idea, as long as this method is integrated into the group buying website, we will be able to better recommend the things users need, but after studying for a period of time, we have no way to lock in the users' hobbies and needs."

"This is for sure. Users' hobbies and needs are constantly changing. It may be difficult to classify according to user hobbies." Luo Fan said.

"Does Mr. Luo have any suggestions?" Wang Jing asked expectantly.

"Mr. Wang's smartphones now all have positioning functions. Instead of trying to figure out the user's preferences, it is better to recommend nearby restaurants for group purchases based on the user's long-term location."
Chapter completed!