In the next few days, Xu Jiale would receive an exclusive interview from a media outlet every day. Every time the reporter came out, he had a look of despair.

The power of interviewing geniuses is evident.

I don't know whether it was because of Xu Jiale's reputation or some other reason, but gradually no one from the company came to interview, and everything returned to normal.

That afternoon, Luo Fan called Wang Jing to the office.

He has been making a plan during this time, and this plan plays a vital role in Xingyuan's future.

The name of this plan is - Neihan Duanzi.

Neihan Duanzi was born in 2012 in its previous life. In a sense, it is the originator of short videos, specializing in editing spoof and funny content.

The core business of Xingyuan Future is short videos, and the importance of connotative jokes is evident.

In Luo Fan’s memory, the number of users of Neihan Duanzi at its peak exceeded 100 million. If it weren’t for the fact that the content was single and unable to transform, and was later banned, Kuaishou would have done nothing in the short video field.

When Neihan Duanzi was banned, Kuaishou took advantage of the situation and seized part of the market.

But by relying on Toutiao, Byte improved the algorithm, and soon used Douyin to attract users of Neihan Duanzi back, becoming early users of Douyin.

Now, Xingyuan's daily headlines have stabilized the market, and the big data algorithm has also been very perfect. Logically speaking, Xingyuan has the ability to launch short videos by this time.

However, due to the popularity of smartphones and the high cost of data usage, short videos are absolutely impossible to upload at present, at least not until the initial popularization of 4G networks.

Nowadays, smartphones are useless without WiFi. In such a market environment, it is only appropriate to launch connotation jokes to attract traffic and layout to Douyin.

Nowadays, the preloading technology of daily headlines is very mature.

Xingyuan's preloading can preload a dozen or even dozens of videos in advance according to the memory size of the user's mobile phone when there is WiFi, so that it can provide services to users even when there is no traffic.

However, this matter is not that easy. Video processing, backend construction, and traffic drainage all take time, and a new team needs to be formed. This team will also be the core member of the Xingyuan short video field in the future, so Luo Fan will

Call Wang Jing over to discuss this matter with him.

"Boss, are you looking for me?" Wang Jing asked after pushing the door open and coming in.

"Well! Mr. Wang, I have a plan here for you to take a look at." Luo Fan said and handed a folder to Wang Jing.

Wang Jing took the folder and looked through it and said, "Boss, are these connotation paragraphs funny paragraphs?"

"Jokes don't just refer to paragraphs of text. To be precise, they are funny videos or pictures, not just text. Text is also very popular, but it seems too tiring and far less convenient than pictures and videos."

"Is that a joke made into a short video or a GIF?" Wang Jing continued to ask.

"That's understandable!"

"It sounds similar to a sitcom." Wang Jing thought for a while and said.

"It's different. The plot of the sitcom is very good and there are plenty of laughs in it, but it has too many limitations.

The first limitation is the market. Nowadays, sitcoms have been declining day by day. This is the choice of the market. In recent years, only one "Love Apartment" has become popular, but a large part of the reason for this drama's popularity is plagiarism.

It became popular thanks to foreign sitcoms from many years ago.

The second limitation is that everyone has different laugh points. Some people like costume sitcoms like "Wulin Gaiden", some people like military sitcoms like "The Story of the Cooking Class", and of course some people like me.

Urban sitcoms like "Love Apartment".

The third limitation is that the plot is too long, which is not a problem for people with enough time, but for other busy people, they simply don’t have time to follow a complete TV series because it takes too long

Already."

"I understand, boss, you want to use this kind of funny short video to replace the market gap of sitcoms." Wang Jing said.

"Yes, I have always said before that in the mobile Internet era, content is king in fragmentation. Any news, content, videos, and music should be short, so that everyone can quickly get the fun content.

One thing we can be sure of from the popularity of "Love Apartment" is that there are many people who like sitcoms, and our users are also extremely large.

As long as we capture this group, we will be able to obtain unimaginable traffic, and user stickiness will also increase significantly. As for funny videos, basically as long as they are not homogeneous content, one person will not be able to watch them for an hour or two.

Feeling bored."

"According to your idea, boss, can we also cut out part of the content of some comedies or variety shows, make the content shorter, extract the essence and put it on the content of this new product?"

"Yes, but we don't cut it, but let a large number of netizens participate."

“Let netizens participate?”

"That's right, we just need to use big data recommendations to push the content that each user likes directly to them.

Because if we cut it ourselves, it will homogenize the content and make users feel fatigued. Only when enough users participate can the produced content always be innovative."

After listening to Luo Fan's words, Wang Jing pondered for a moment and said: "In this case, boss, I think we should not directly launch this Neihan Duanzi APP.

I suggest that we should now open a special section for funny videos in Daily Toutiao, where users can freely contribute and communicate.

These contents can be cut plots from sitcoms, which we can specifically promote to those who like to watch sitcoms, clips from funny variety shows, or content cut by users themselves from other places.

When the traffic of this section increases, we will announce the separation from Daily Toutiao."

Luo Fan's eyes lit up when he heard this: "Mr. Wang, your idea is very good. We can also use some funds to provide bonuses or something."

"Boss, if we carry out guidance and intervention, this sector should develop very fast. By then, I estimate that in addition to funny video clips, there will also be some funny plots made by netizens. How should we deal with this aspect?"

"Of course it is an encouraging attitude, and you can even give some traffic tilt. It is more difficult to create original funny videos than to edit them. If these users can grasp it, they will continuously produce new content.

Therefore, it is very necessary to encourage users to create their own creations." Luo Fan said in a serious tone.

address:.
Chapter completed!