Chapter 163 Payment Ratio
The previous levels of Defend the Carrot are relatively simple. Most netizens encountered no obstacles and easily passed the Sky Map.
Online reviews of Defending Carrot are mostly positive.
Luo Fan casually clicked on the Weibo hot search of Defending Carrot and glanced at:
"Sisters, what level have you reached?"
"I just reached the tenth map of the sky scene and unlocked the magic ball! It can attack five monsters at the same time."
"Isn't this game just about collecting monster eggs? Are turrets and other important things?"
"Huh? What monster egg? Show me!"
"Wow, so cute! Compared with monster eggs, the turret is really not important."
There are mostly female users on Weibo, and most people are discussing the art and style of the game, while Tieba is a different story:
"By the way, why didn't Xingyuan publish a ranking list for Defender Carrot? Aren't they included in the previous games?
"I also want to ask this. It's hard to find a game I like, and I also want to hit the rankings!"
"It's probably because this game is completely free, so there is no ranking list!"
"It's completely free? Doesn't it cost money on ios too?"
"No, I'm an iOS user."
"Wow! Isn't Xingyuan afraid of losing money?"
...
Luo Fan closed the Tieba. He was very satisfied with the current performance of Defiant Radish.
A large part of the reason why Defend Carrot is so popular is because of the popularity of Plants vs. Zombies.
Although Plants vs. Zombies is not the originator of tower defense games, it is the one that made them popular.
The popularity of Plants vs. Zombies can be called a dimensionality reduction blow for players who are used to playing boss-type games. The two completely different game styles have aroused great interest among players.
In addition, after 2006, the number of computers in China increased exponentially, and Plants vs. Zombies also entered the field of vision of a large number of Chinese players.
Defending Carrots inherits the characteristics of Plants vs. Zombies very well. Although the game as a whole looks very simple, if the turret is placed incorrectly, the Carrots will be lost and the game will fail!
This kind of game that combines strategy, leisure, and entertainment and can be played anytime and anywhere is very popular among players.
However, Defend the Carrot's good reputation only lasted for about a week. Players soon responded that the level was too difficult and it was impossible to clear it with all stars. If you could not clear the level with all stars, you would not be able to unlock the monster egg. This was a problem for some players with obsessive-compulsive disorder.
That is absolutely unacceptable.
When players failed to clear the level many times, or could not clear the level perfectly, players basically noticed the shops in Defend Carrot, and some of the props in them can assist in clearing the level.
Props need to be purchased with diamonds, and the cheapest one costs 28 diamonds, which is equivalent to 2 yuan and 8 yuan.
Those players who couldn't get past the level after trying many times began to try to recharge money to buy props.
With the help of props, the game was successfully passed.
But spending money to clear customs and clearing without spending money are completely different experiences. Soon Xingyuan was scolded and became a trending topic on Weibo:
"I'm still surprised! Why doesn't Xingyuan do a ranking list this time and doesn't have to spend money to download the game? It turns out that Xingyuan is following the Penguin approach."
"Indeed, it's really ugly to eat. We deliberately set up those game levels that are difficult to pass just to let us charge money to buy props."
"I originally thought that Xingyuan was a conscientious gaming company, but now it seems that they are all the same."
"Everyone join me in uninstalling Defender Carrot and boycott this game!"
...
Netizens were excited and Xingyuan was quickly pushed to the forefront.
Regarding the current situation, the senior executives of Xingyuan were also anxious and came to Luo Fan's office one after another.
Luo Fan had already expected this situation. He smiled and reassured everyone: "Everyone, please calm down and don't worry. Mr. Wang, you will post a message on all our accounts soon, saying that our company's games will not be used in the past."
In the future, you will be able to experience 100% of the game content without recharging a single penny, and Protective Carrot is no exception."
"Boss, will anyone believe this kind of announcement at this time?" Cao Shuai asked.
"If no one believes it, please show some evidence! Mr. Xu, you should have videos of the internal testing! Please release some of these videos, especially those levels on the Internet that are said to be difficult to pass," Luo Fan said.
"But boss, after we release these videos, players will be able to copy them and get by. Won't we not make any money?" Xu Jiale asked.
"Mr. Xu, the boss didn't ask you to release all of them. What the boss just said was to release some of them, especially the levels that people on the Internet say are impossible to pass without recharging money.
It is enough for us to prove that defending the carrot can be passed without recharging money. Many players have self-esteem. If they confirm that they can pass the level without recharging money, they will start to look for ways to pass the level, and those who are noisy will not
I will use this to make trouble again." Gao Meng replied.
"Assistant Gao is right, that's what I think." Luo Fan said with a smile.
Then Xingyuan's senior executives took action as Luo Fan said.
First of all, Xingyuan’s official, official Weibo, Xiaopozhan account, and Tieba account simultaneously released an announcement:
Hello, dear players:
Recently, we have seen a lot of feedback from players that it is impossible to complete the game without recharging money. This is a rumor. We will hold those who publish such remarks accountable. Our company has always been committed to allowing players to play good games, even if they are not
You can also recharge money to experience 100% of the game content. This was the case in the past, is the case now, and will be in the future.
Next, we will share some of the clearance strategies for defending the radish. Of course, the clearance plan is not unique, and you can continue to try new clearance plans in the future.
At the end of the announcement, video links to 5 small broken sites were attached.
After the announcement was made, netizens immediately clicked on the link.
Then netizens who were stuck tried it based on the video posted by Xingyuan, and they passed the level smoothly.
Most of the scoldings against Xingyuan on the Internet disappeared in an instant, and Luo Fan was too lazy to pay attention to the rest. There is no shortage of gangsters in any world and at any time.
Unknowingly, another week passed, and Luo Fan immediately asked the finance department to bring the financial report of Defending Carrot.
The first thing written in the financial report is the payment ratio of active players of Defend Radish, which is about 44%. Luo Fan is not satisfied with this figure. You must know that the payment ratio of active players of Penguin Pesticide is as high as 83%.
In other words, 83% of players who log in every day have spent money on pesticides.
However, Defending Carrot only has 44%, which is really very low.
However, the average daily turnover of Defiant Radish is not low, at more than 40,000 yuan.
The number 40,000 seems very small, and it is only about 15 million in a year. But now in 2011, the recharge channel has restricted the recharge of players, and Xingyuan just said that you can experience 100% of the content without recharging to defend the carrot.
Chapter completed!