The Internet is a world full of contradictions.

Some software has only one function to play videos and interact with algorithm training. Once they have enough user groups, they can be raised to a market value of 100 billion in a few years.

However, there are often only two ways to market a new product.

Spend money to promote, place advertisements, and exchange funds for users.

Excellent quality, word of mouth, and win the market by relying on functions.

Gu Qing did not understand the expenses of publicity and distribution at the beginning. It was not until Huang Chaoren put the investigation report on his desk that he knew what money was worthless.

"Even if we don't pay wages, rent servers, or buy equipment, we just hit a promotional channel in the circle of friends, we can only buy two rounds of five million exposures in core cities?

Lying-trough, isn’t this robbing money?!”

An exclaim came from an office in the Entrepreneurship Incubation Park of Xishu University.

"There is no way, traffic is the king, and now the wine is fragrant and I am afraid of the deep alley. After all, there are too many mobile phone software, and consumers cannot see it every one." Huang Chaoren shook his head.

Gu Qing ignored him and started thinking about it with his own eyebrows.

This million will cost you 100,000 yuan to rent a server, then you will buy office equipment, computers, and then you will spend tens of thousands of yuan to reserve wages.

"So this money, the number of exposures that you buy for five million is very difficult."

Seeing this, the three people on the side frowned.

Today is the day when the land in the incubation area was approved. The four of them came over to have a small meeting. They didn't know that Huang Chaoren ran to apply for the venue during the day. When they were empty, they checked the information and asked people. They even made a very formal investigation report a week, which caught everyone off guard.

And just when everyone was frowning.

Bloomberg suddenly slapped his thigh and said, "Can we go to Weibo, post bar, and forums to be a navy?"

This sound was a revelation and opened everyone's thoughts.

Huang Chaoren also had his eyes lit up and said excitedly: "Yes, we are young and small companies, why do we have to do promotional and distribution like those big companies? Isn't it good to use posts and water?"

"I will draw some emoticons and comics, use our [Border Mark], kicking rice, punching apples, Golden Bell Cover to protect your information and safety, and Jiuyang Divine Power to protect your mobile phone's battery."

As he said, Bloomberg took out his pencil from his backpack and started drawing.

When Dong Qi heard this, some successful cases in his memory also popped up.

"The song "My Skateboard Shoes" in the past two years was made by the agency behind it, which was high-intensity watering and brushing lyrics on the online Tieba Forum. It became popular in one shot. With the experience of this case, we only need to ensure that the product quality and promotional copy are not hated by users, and we will definitely succeed."

"Users, navy, discount on exposure times, promotion and distribution..."

Gu Qing was muttering these keywords, but his brain was running at high speed.

"Yes, that's it." Gu Qing knocked on the table, attracting the attention of others.

"Our recruitment needs major changes. I am the only one in software development for the time being. Ui Design Bloomberg's main force, Lao Huang, you are responsible for recruiting people and spending money."

"Spread money?" Huang Chaoren was a little confused.

Gu Qing nodded and explained: "We must recruit a few veteran drivers who like to chat and fill in the forum. The basic salary is 3,000 yuan. The commission is the number of forwardings, likes, and the number of posts and replies in large forums and posts.

It is tentatively set to be ten to one, which means that any data has ten effective amounts, and the commission is one yuan. These veteran drivers can get about one thousand valid data a day by driving a water bill, which is equivalent to one hundred, with a basic salary of one month, and if you are serious, you will get six thousand.

They can even open tasks to them, allowing them to give their copy to others, and get a layer of discounts.

If we take out 500,000, we can get at least tens of millions of effective exposures. After all, water posts are not read by one person. If we put on hot posts, we can easily be exposed thousands of times.

What do you think?"

After Gu Qing finished speaking, he looked at the others.

But before Huang Chaoren and Bloomberg could talk, Dong Qi took the lead: "As a finance department, I need to ask a very important question, how to calculate their effective amount? After all, it is too common to open a small account to read posts."

"There are still time requirements? We can't do this for a long time."

One question after another.

After some heated discussion, the four of them improved the promotion plan for several hours.

The first phase of promotion funds: 500,000.

The first phase of promotion time: one month

Goal 1: The total number of users installed by software reaches more than 100,000.

Goal 2: [Bordermark 1.0] At least the top ten application platforms such as Android AppTalent, 361 Mobile Assistant, Qiandu Mobile Assistant, etc.

With excellent market feedback, we stepped up contact with major mobile phone manufacturers and sold software to special customized optimization services for special models.

"Ordinary users who use software at our site do not allow advertisements, so we must deepen our corporate users in the early stage and get funds from major mobile phone manufacturers."

After the discussion, everyone started to create promotional copywriting again. They were busy until they were hungry at 2 o'clock in the afternoon and then came to their senses.

As the big boss, Gu Qing patted his chest and said generously: "Let's go, the canteen will be full!"

Huang Chaoren wailed, then took Dong Qi and Bloomberg to the small restaurant in the cafeteria to order a menu.

Time slowly slips away in the busy and fulfilling way.

The Entrepreneurship Incubation Park of Xishu University is actually a project jointly organized by multiple universities. It is located in the three-legged Dingli Central Area of ​​Xishu University, Xishu Academy of Fine Arts, and Xishu Media College. It has three buildings and one square.

Basic services are provided by three major institutions, and successful alumni and entrepreneurs, as well as college experts and professors provide various business guidance.

Promote college students' entrepreneurship and drive employment, help college students combine entrepreneurship with investment promotion, combine scientific and technological achievements, and combine talent introduction...

Gu Qing still remembers the speeches of relevant leaders of the school on the entrepreneurship incubation area. The main reason is that the various help mentioned later saved him a lot of money. The office area of ​​300 square meters can accommodate dozens of people in total.

May 10th.

Today is the first day of official office of Jiuzhou Technology Co., Ltd., and the people recruited a few days ago also signed a contract today and became a trial employee of Jiuzhou Technology.

Gu Qing and the other three gathered everyone to the meeting room where they had scheduled time downstairs to make everyone familiar and arrange personnel appointments and subsequent work content.

In the conference room as large as a staircase classroom, there were more than twenty casual college students sitting in casual clothes, which seemed very sparse, but Gu Qing stood in front and looked at everyone's youthful faces, but he felt a kind of youthful vitality.

He came from his heart and said, "Thank you very much."

Then he bowed, thanking everyone for coming and the silver CD in his mind.
Chapter completed!