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Chapter 264: Pingguo's response

Rice is a listed company, so it needs to be at the forefront.

Innovative products and R&D investment are one of the most important indicators. However, as an assembly factory, the profit is too low, so the income from investment in R&D cannot be equal or even barely keep up with the income from publicity and marketing.

.

This has brought about a stubborn problem. As the industry strides forward, the cost of research and development technology is getting bigger and bigger like a snowball. Rice's patent reserves and actual hardware research and development are falling behind step by step. Now it has become

An "Internet innovative enterprise" that must rely on the trend to win the trust of the market.

Even in an interview, Mr. Lei said that Rice is not a communications company or a mobile phone company, but an Internet company.

Cheng Cheng's coping strategy is also an expansion on this basis.

If you can't make rice, and you can't invest so much R&D resources, just buy it.

At least, as Jiuzhou Technology is a company in Daxia, buying system licenses or hardware supplies would be much easier than negotiating with Han Xing.

In this regard, the executives present were quite critical.

For example, Gao Xiang, one of the president's partners, felt a little uncomfortable.

As a former Qualcomm executive, he has always had a high voice after entering the top management of DaMi Group.

If Jiuzhou Technology or even Xia Wei comes to have a role in Rice, then his status among Rice's top executives may be...

So he said: "But Jiuzhou Technology's technology has not yet experienced the test of the market, and there are also investigations from developed countries in Europe and the United States. If we rashly cooperate with it, then Xia Wei's lessons from the past are still there, and whether our rice is ready to deal with these events."

?”

Gao Xiang spoke, and another female manager also said: "The hardware stack of Suiren Company's Jiaolong

When she finished speaking, some executives in the meeting frowned slightly and glanced at her.

Does anyone say this about their core users?

Of course, there are still people who support this female executive's views: "The change of brand positioning does not happen overnight. When we choose suppliers, suppliers also choose us. This is a two-way street."

When the supplier issue was mentioned, all the executives present frowned again.

Rice has sent a relevant bill of materials to Korean Star Display, requiring Korean Star to provide them with flexible foldable OLED panels similar to Korean Star's foldable screen mobile phones.

In addition to Korean stars, DaMi also hopes to obtain the same flexible foldable panels from LG Display, so that while shopping around, it can also help DaMi lower the purchase price of panels.

As for Beijing North, a domestic display panel manufacturer?

Beijing North's flexible foldable panel production capacity cannot even be satisfied by Xia Wei's family, let alone accept orders for rice.

Originally, there was still hope for Korean Star Display's screen supply, but for some reason, Korean Star Display's tone has changed and they are no longer willing to continue discussing cooperation.

The reasons given are also too direct: the purchase price offered by the rice company is too low, the production capacity of Korean Star Display's flexible foldable panels is too low, and other business cooperation reasons mean that there is no need to discuss this cooperation.

Lei Jun suddenly felt tired when he looked at these normally high-spirited executives with their current demeanor.

The team is too big and has too many components, so it will be difficult to lead.

He played with the Jiaolong

Although the negotiations with Korean Star have stalled, they have also given a suggestion. Xia Xing Optoelectronics, which Korean Star Display has a stake in, also has folding screen project products. If we are not willing to raise the price, we can choose to go to Xia Xing Optoelectronics to give it a try.

As for the screen of Jiuzhou Technology, I would like to trouble General Manager Liu of the display department to talk to Jiuzhou Technology and release the news to the outside world.

As for the system, our MIUI department has just undergone adjustments. It is when we need to exert our efforts, and we still work hard to improve our own system ecological environment.

The most important thing to us is the entire ecosystem. The system is the core. It is impossible to fake others.

The better the future of rice, the greater the benefits that everyone here will get. I know that everyone has their own channels, so let’s mobilize those that can be used.”

Mr. Lei made the final decision, and everyone in the conference room nodded in unison.

They are now also one of the helmsmen of Rice. In addition to considering the forces they represent, they must also consider their own private interests.

While Rice was having a meeting, other manufacturers were doing the same.

Who would have thought that Xia Wei and Jiuzhou Technology would directly create Wang Zha.

The previous smart housekeeper was considered a high-end robot field. Although everyone was envious of it, there was no technology-related interference.

But this time, we directly made a folding screen mobile phone!

Rice is anxious, Viv is anxious, and Apple is actually anxious too.

Although Apple's market share and sales growth have declined in recent years due to Xia Wei's sudden emergence, it is still a large capital with a market value of trillions.

Xia Wei, Korean star makes folding screen, doesn’t Pingguo want to do it?

Kuco actually wants to do it in his dream. After all, Pingguo has always been the leader in the field of smartphones.

The 3.5-inch full-touch iPhone 1, the capacitive fingerprint recognition iPhone 5S, and the 3D structured light iPhone X are all breakthroughs Pingguo has brought to the smartphone industry.

How could Pingguo, who is so obsessed with innovation, not be greedy for the new foldable screen phone?

However, this is really hard for a clever woman to make a meal without rice.

The big hot topics in recent years have been 5g and folding screens, but Pingguo's technology accumulation in these two fields is very weak, not even comparable to some second-tier manufacturers.

The bigger the ship is, the harder it is to turn around.

Pingguo's style and status require Pingguo to be steady. If something goes wrong and the ship sinks on the new track, it will definitely be a devastating blow to Pingguo's stock price.

Watts, the former founder of Pingguo, also expressed concerns about Pingguo in an interview.

"Pingguo is not a leader in foldable phones, which worries me because it is a very attractive new technology.

However, it seems from the current situation that software vendors are not friendly to the adaptation of folding screens, and the screen panels are also immature. The folding screens of Xia Wei and Hanxing will have obvious creases after being used more often.

This is a great disadvantage for a complete screen, and it also causes great harm to consumers' perception of use.

We at Pingguo have always strived to maintain innovation while thinking about the user experience.

As we all know, when we make changes, the era of innovation begins.
Chapter completed!
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